Sr. Events Marketing Manager

The Senior Events Marketing Manager at Mezmo is pivotal in crafting and executing a results-driven event marketing strategy that aligns with the company’s objectives. Core responsibilities include overseeing all aspects of event planning, including budgeting and logistics, developing multi-channel campaigns for audience engagement, and defining KPIs to measure success. You will work closely with various internal stakeholders to ensure consistency in messaging and maximize lead generation through effective outreach.

To qualify for the Senior Events Marketing Manager role at Mezmo, you should have at least 5 years of experience in event marketing, ideally within the B2B SaaS or technology sectors. A proven record of planning successful events that drive pipeline and revenue is essential. Candidates should also possess strong organizational and collaboration skills, able to navigate cross-functional environments and manage multiple priorities effectively.

At Mezmo, success for event marketing initiatives is defined by specific key performance indicators (KPIs) such as lead acquisition, pipeline impact, and overall brand awareness. After events, the Senior Events Marketing Manager analyzes the data gathered, generates insightful reports, and uses these insights to refine and optimize future event strategies, ensuring a continual improvement approach.

The work culture at Mezmo is inclusive, collaborative, and dynamic, with an emphasis on teamwork and personal growth. We encourage our team members, including the Senior Events Marketing Manager, to approach challenges with creativity and curiosity while breeding an environment where pride, humility, and kindness can coexist. Employees are valued for their contributions, and there’s a strong focus on achieving work-life balance with flexible time off.

As a Senior Events Marketing Manager at Mezmo, you will receive competitive compensation and a robust benefits package, including 100% healthcare, dental, and vision coverage for you and your family. You'll also enjoy flexible time off, one mental health day off each month, and a $600 annual remote work expense reimbursement, ensuring that your work-from-home setup supports your productivity and comfort.

When answering this question, focus on specific examples of large-scale events you've managed. Discuss the planning process, the challenges faced, and how you ensured the event aligned with marketing goals, showcasing your organizational skills and attention to detail.

In your response, outline the KPIs you consider most important—such as attendance rates, lead generation, and post-event surveys. Discuss how you gather data and the tools you use for analysis, showing your analytical skills and focus on continuous improvement.

Talk about the creative strategies you've implemented to keep attendees engaged, such as interactive sessions, Q&A forums, and social media integration. Highlight specific examples and how these strategies contributed to a memorable event experience.

Use the STAR method (Situation, Task, Action, Result) to narrate a specific situation where you encountered challenges during event execution. Focus on your problem-solving skills and the positive outcomes that resulted from your actions.

In your answer, emphasize the importance of collaboration with different teams—marketing, sales, and product— to create a cohesive message. Discuss the steps you take to ensure every aspect of the event reflects the brand and enhances the overall business goals.

Share the event management tools you use, such as CRM software, event registration platforms, or analytics tools. Explain why these tools are effective for you in managing logistics, tracking attendance, and gathering data for post-event reporting.

Discuss your approach to vendor management, including how you select vendors, negotiate contracts, and maintain communication throughout the planning process. Highlight the importance of building strong relationships for successful outcomes.

Explain the marketing channels you utilize, such as social media, email campaigns, and partnerships. Be sure to mention how you tailor messaging for different audiences and track the success of your promotions.

Highlight your systematic approach to collecting post-event feedback from attendees and stakeholders. Discuss how you analyze this feedback and implement changes to enhance the quality and effectiveness of future events.

Craft your answer by expressing your passion for events and marketing, as well as your alignment with Mezmo’s culture and values. Share specific aspects of the role that resonate with you, demonstrating your enthusiasm for contributing to the company’s success.