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eCommerce Manager, Benelux

Job Description

Help us build a best-in-class LEGO digital shopper and consumer experience to reach more LEGO fans (kids and adults) in Benelux. Come Play with us!

Please note: This role is based in Brasschaat, Belgium (nearby the Dutch border – Breda). We can offer a local Belgian or Dutch contract depending on the country you are living in.

Core Responsibilities

  • Advise and support on the execution of online activations.

  • Support with project execution and roll out of key initiatives. Bring brand to life through these initiatives directly working with key departments within our selected retailers to build and activate plans across online, mobile, app.

  • Execution of Retail Media (briefing, creation, set up of campaigns, follow up of campaigns and evaluations and recommendations).

  • Reporting and analysis of digital marketing data as well as online retailer data on key customers.

  • Identify emerging eCommerce opportunities and bring them to life for specific accounts.

  • Analyze key competitor actions & strategies and emerging trends in eCommerce.

  • Work with the Benelux sales team to ensure digital execution is an integral part of their overall account plans.

  • Mutual Revenue and Profit Growth: Deliver positive impact on profitability for the LEGO Group and our customers by leading customer initiatives that deliver improved return on investments.

Play your part in our team succeeding

The eCommerce Manager will help develop and implement our commercial strategy. This role is part of the Benelux eCommerce team and will work in very close collaboration with the Senior eCommerce Manager, the Sales and Marketing teams as well as external collaborators (B2B eCom partners and agencies) to deliver a best-in-class LEGO consumer and shopper experience.

Do you have what it takes?

  • Extensive experience (several years) in an eCommerce role in media/digital/web agency or in-house digital department or driving a technology-based start-up business.

  • Ability to work in cross functional teams, experience in project management and/or category management. Agile ways of working would be a plus.

  • Experience in retail marketing in an eCommerce environment and a good understanding of omni-channel and pure play shopper behavior.

  • Very strong attention to detail and analytical skills, with ability to turn data into insights and into action.

  • Excellent planning and time management skills. Curious and passionate about innovation.

  • Proficient in both Dutch and English.


#LI-NS2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About eCommerce Manager, Benelux, L.E.G.O.

Join the LEGO Group as an eCommerce Manager in Brasschaat, where you’ll become an integral part of our mission to create a magical digital shopping experience for LEGO fans across the Benelux region. In this dynamic role, you’ll advise on and support a range of online activations to drive customer engagement and brand loyalty. Your key responsibilities will include executing retail media campaigns, analyzing both digital marketing and online retailer data, and identifying opportunities for growth. Collaborating closely with the Senior eCommerce Manager, the sales, and marketing teams, you’ll actively participate in shaping our commercial strategy. If you have several years of eCommerce experience, a keen eye for detail, and a passion for innovation, this is the place for you! With a friendly team and an environment that promotes creativity and exploration, you'll work at the heart of our efforts to blend function with fun. Plus, in addition to a competitive salary, you’ll enjoy a generous employee discount, enhanced paid leave options, and benefits to support your well-being. Apply now to help make the LEGO shopping experience extraordinary for everyone in Benelux!

Frequently Asked Questions (FAQs) for eCommerce Manager, Benelux Role at L.E.G.O.
What are the responsibilities of an eCommerce Manager at LEGO Group in Benelux?

As an eCommerce Manager for the LEGO Group in Benelux, you'll be responsible for executing online activations, supporting key initiatives, managing retail media campaigns, analyzing digital marketing data, and identifying new eCommerce opportunities. Your role will require close collaboration with sales and marketing teams to ensure that our eCommerce strategies align with overall account plans.

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What qualifications do you need to apply for the eCommerce Manager position at LEGO Group?

To apply for the eCommerce Manager position at LEGO Group, you should have extensive eCommerce experience, preferably in media, digital, or retail marketing. Additionally, experience with project management and strong analytical skills are crucial. Proficiency in Dutch and English is required as well as an ability to work within cross-functional teams.

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How does the eCommerce Manager contribute to LEGO Group's success in Benelux?

The eCommerce Manager is vital in developing and implementing commercial strategies that align with the LEGO Group's goals. By leading digital initiatives and ensuring seamless execution across different platforms, you help enhance the LEGO shopping experience, drive profitability, and foster strong relationships with retail partners.

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What is the work environment like for an eCommerce Manager at LEGO Group?

The work environment for an eCommerce Manager at LEGO Group is collaborative and creative. With a hybrid work policy, team members can balance office and remote work while engaging closely with cross-functional teams to innovate and execute strategies. LEGO Group fosters a culture where imagination and play are valued, making it an inspiring workplace.

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What career development opportunities are available for the eCommerce Manager at LEGO Group?

As an eCommerce Manager at LEGO Group, you can expect robust career development opportunities. The company emphasizes continuous learning and growth, offering resources for professional development and potential progression into senior roles within the eCommerce or broader business team.

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Common Interview Questions for eCommerce Manager, Benelux
Can you explain your experience in eCommerce and how it aligns with LEGO Group’s needs?

In your response, be sure to detail your specific roles and achievements within eCommerce, focusing on digital marketing strategies and project management. Highlight your understanding of online consumer behavior and any successful campaigns you've led that align with LEGO Group's playful and innovative spirit.

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How do you approach data analysis in your eCommerce strategies?

Discuss your methodology for analyzing data, including the tools you use and how you translate data insights into actionable strategies. Use examples of how your analysis led to successful results in previous roles, emphasizing your attention to detail.

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Describe a successful digital campaign you have managed. What were the outcomes?

Use the STAR method (Situation, Task, Action, Result) to structure your answer. Provide specifics on the campaign’s goals, your role in executing it, how you measured success, and what positive impacts it had on the business, making sure to connect back to LEGO Group’s vision.

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What strategies would you implement to enhance LEGO Group’s online presence in Benelux?

Show your understanding of the local market by discussing targeted online marketing strategies, potential partnerships, or innovative promotional ideas you believe would resonate with the LEGO audience in this region. Your enthusiasm for the brand will shine through in this answer.

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How do you work with cross-functional teams to drive eCommerce initiatives?

Share examples of how collaboration has been a vital part of your role. Discuss methods you’ve used to encourage communication and cooperative problem-solving, and highlight successful projects where cross-functional teamwork led to enhanced outcomes.

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Can you give an example of a challenge you faced in eCommerce and how you overcame it?

Identify a specific challenge, explain the context, and detail the solutions you implemented. Focus on your analytical skills and creativity to resolve the issue while showcasing what you learned from the experience that can benefit the LEGO Group.

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What tools and technologies do you use for eCommerce management?

Mention specific tools you've familiarized yourself with, such as Google Analytics, CRM systems, or eCommerce platforms. Explain how you've leveraged these tools to stay ahead of trends and enhance your marketing effectiveness.

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How do you stay current with eCommerce trends and consumer behavior?

Discuss resources you routinely check, such as industry publications, webinars, or networking with fellow professionals. Your proactive approach to staying informed will indicate your commitment to continuous learning, which is valuable for LEGO Group.

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What impact does consumer behavior have on your eCommerce strategies?

Explain how understanding consumer preferences and behaviors shapes your marketing strategies. Discuss how adapting to consumer insights can lead to more targeted initiatives that boost engagement and conversion rates.

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Why do you want to work for LEGO Group as an eCommerce Manager?

Express your passion for the LEGO brand and the values it represents. Share your admiration for their innovation and commitment to children’s rights, and explain how your personal and professional goals align with the LEGO Group’s mission.

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Full-time, hybrid
DATE POSTED
March 31, 2025

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