PPC Account Manager

As a PPC Account Manager at Moneturn, your responsibilities include developing, optimizing, and executing lead generation campaigns while managing execution, optimization, and reporting of your campaigns. You’ll also be involved in updating landing pages, conducting competitor analysis, and ensuring all creative assets are high-quality and effective in converting leads.

To become a PPC Account Manager at Moneturn, you'll need a minimum of two years of experience in a marketing role, excellent skills in Excel or Google Sheets, and a strong attention to detail. Familiarity with tools such as Google Ads, Google Analytics, and PPC management best practices is essential to succeed in this role.

At Moneturn, the company culture is built around support, collaboration, and opportunity for growth. As a PPC Account Manager, you will be a valued part of a tight-knit team that encourages innovation, recognizes individual contributions, and is committed to nurturing your professional development in a fast-paced environment.

As a PPC Account Manager at Moneturn, you should be familiar with tools such as Google Ads, Google Analytics, Google Tag Manager, and project management software like Asana. Proficiency in Excel and knowledge of competitor analysis tools like Semrush or similar will also be extremely beneficial.

Working as a PPC Account Manager at Moneturn comes with numerous benefits, including a fully remote working policy, a competitive salary between £25,000 and £30,000, a comprehensive company bonus scheme, and generous holiday entitlement. Additionally, you'll work in an environment where you are encouraged to take initiative and make a significant impact on the success of the company.

When creating a PPC campaign, start with thorough research on your target audience and keywords. Establish clear goals and utilize effective ad copy in line with best practices. Then, set up your campaign structure carefully, regularly monitor performance, and adjust bids as needed to optimize results.

In such situations, it's essential to analyze the campaign data to identify what went wrong. Assess factors like keyword selection, ad copy, and landing page performance. Use these insights to pivot your strategy, testing new approaches to improve performance moving forward.

Key metrics for evaluating PPC success include Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Quality Score, and Return on Ad Spend (ROAS). These metrics provide insights into how effectively your campaigns are driving traffic and conversions.

To ensure ad copy converts, focus on clear calls-to-action, highlight unique selling propositions, and tailor your message to resonate with your audience's needs. A/B testing different versions will also help you optimize for conversions.

Effective competition analysis involves regularly monitoring competitors’ ad strategies, keywords, and landing pages. Tools like Semrush can provide valuable insights that allow you to refine your own campaigns and stay ahead in the market.

In previous roles, I have managed various Google Ads campaigns, focusing on optimizing bids, refining target audiences, and conducting A/B testing on ad copy to drive better performance. My proficiency with Google Ads has consistently led to improved ROI for campaigns managed.

Managing multiple PPC accounts requires meticulous organization and documentation. Using project management tools to track tasks and performance metrics helps prioritize activities. Regular communication with team members for updates also ensures that no detail is overlooked.

A/B testing in PPC is crucial because it allows you to compare different elements such as ad copy, images, or bidding strategies directly against each other. This process helps you understand what resonates best with your audience and optimize for maximum performance.

Staying updated on PPC trends involves regularly following industry blogs, participating in webinars, and engaging with online marketing communities. Subscribing to newsletters from platforms like Google Ads and attending conferences also keeps knowledge current.

Effective budget management includes setting clear goals, allocating budgets based on campaign performance, conducting regular analyses, and adjusting bids as necessary to maximize the return on investment. Continuous evaluation allows proactive budgeting adjustments to be made.