Account Executive

As an Account Executive at the Boston Herald, your main responsibilities include managing existing accounts, developing new business opportunities, conducting needs assessments, presenting advertising solutions, and maintaining strong client relationships. You'll analyze clients’ objectives to design creative solutions, guide them through the sales and retention cycles, meet deadlines, and prepare sales recommendations based on market data.

To qualify for the Account Executive position at the Boston Herald, candidates must possess a high school diploma or equivalent, with a background in sales being essential. While some outside sales experience is preferred, familiarity with media sales can give you a competitive edge. Strong communication skills, both written and verbal, and proficiency in tools like Microsoft Office and Google Workspace are also necessary.

To apply for the Account Executive role at the Boston Herald, submit your application through the online platform along with your resume. The company conducts a thorough hiring process which includes pre-employment background checks, so it's important to be prepared for this when applying.

An Account Executive at the Boston Herald needs excellent interpersonal skills to build relationships with clients. You'll also require strong organizational skills to manage multiple accounts effectively, along with time management to meet deadlines. Proficiency in sales techniques, attention to detail, and comfort with various advertising tools will also be important in this role.

As an Account Executive at the Boston Herald, you can expect a vibrant and dynamic work environment focused on collaboration and innovation. You'll have the support of a dedicated sales team and access to various resources that will enhance your sales strategy. The company values diversity and provides opportunities for ongoing professional development.

In your response, highlight specific experiences that showcase your sales accomplishments, focusing on your ability to meet and exceed revenue targets. Discuss any previous roles where you successfully managed client relationships or developed new business, drawing parallels to the expectations of the Account Executive position at the Boston Herald.

Share your strategies for establishing rapport with clients, such as listening actively to their needs, being responsive to their inquiries, and providing regular updates on campaign performance. Emphasize how strong, trust-based relationships can lead to increased business opportunities for both the clients and the Boston Herald.

Discuss your proficiency in market research, prospecting methods, and how you utilize networking events to discover new leads. Explain how a thorough understanding of target markets and client needs helps you tailor your outreach effectively as an Account Executive.

Demonstrate your ability to listen to objections fully and address them thoughtfully. Share examples of how you've turned objections into selling points in previous roles, showcasing your skills as a persuasive and resilient sales professional.

Highlight a specific campaign, detailing your role in its development and execution. Discuss the strategies you used, the collaboration involved, and the positive outcomes, such as revenue generated or client satisfaction. This will demonstrate your hands-on experience relevant to the Account Executive role.

Research and articulate the unique selling points of the Boston Herald, such as its rich history, dedicated readership, and diversity in news coverage. Show your passion for the company and why you want to contribute to its continued success as an Account Executive.

Share specific tools and techniques you employ to prioritize tasks, manage calendars, and track sales activities. Discuss how effective time management allows you to meet deadlines while still providing excellent service to your clients as an Account Executive.

Explain your belief in teamwork and collaboration to achieve shared goals. Provide examples of how you’ve successfully worked with colleagues from different departments, such as marketing or operations, to enhance client satisfaction and successfully close sales.

Detail your proficiency in using relevant digital tools, such as SEO, SEM, and social media platforms. Highlight any previous experience you have using these tools to reach clients or improve advertising effectiveness, underscoring your adaptability to new technologies as an Account Executive.

Share what drives you to succeed, whether it's the thrill of closing a deal, helping clients achieve their goals, or reaching personal sales targets. Convey your passion and ambition in the field of sales, showcasing how that motivation aligns with the values of the Boston Herald.