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Lead Data Scientist, Media Group Decision Sciences

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

As a Lead Data Scientist on the Media Group Decision Sciences team, you will play a critical role in developing data-driven insights and solutions that optimize audience engagement across the business. Reporting to the Director of Audience Science, the Lead Data Scientist will work closely with data scientists, business stakeholders, analysts, and engineers to design, build, and deploy scalable solutions, driving our audience prioritization, segmentation, and targeting strategies. The Lead Data Scientist will leverage their expertise in advanced statistical methods, applied machine learning, and media industry experience to deliver impactful lift across content, marketing, and targeting strategies, helping shape how we reach and retain audiences.

Responsibilities:

  • Partner with cross-functional teams (e.g. Consumer Insights, Research, Advanced Analytics teams) to develop and implement solutions that optimize our audience.
  • Own and deliver results on new and existing projects, implementing statistical analysis, machine learning, and data science techniques to enhance our understanding of our audiences, their behaviors, and optimize their engagement.
  • Communicate complex findings effectively via clear presentations to all levels of the organization.
  • Ability to clearly document code, methodologies, and workflows for maintainability and collaboration.
  • Think critically about first and third party data and how to leverage them to generate actionable insights and drive better decision making.
  • Advance the innovation of methodologies and tools used by the team.
  • Manage priorities across a mix of ad-hoc and operational projects. 
  • Provide mentorship to junior teammates via pairing and code reviews.

Qualifications

  • BS or MS in a quantitative or technical field (e.g. Computer Science, Data Science, Economics, Mathematics, Operations Research, or related disciplines).
  • 5+ years of experience applying statistical methods or machine learning techniques in an industry or research environment.
  • Advanced knowledge of statistical methods and machine learning, and the ability to select appropriate methods and tools while staying informed on recent advancements.
  • Fluency in Python and SQL, along with experience in cloud-based data processing frameworks such as PySpark and BigQuery.
  • Experience using data visualization tools and techniques to communicate business insights and recommendations.

Desired Characteristics:

  • Experience designing and deploying scalable data and machine learning pipelines, particularly in Databricks or similar cloud platforms.
  • Experience with ownership of data products, either internal or consumer-facing.
  • Strong oral and written communication skills, with the ability to explain complex concepts to diverse stakeholders.
  • Team-oriented and collaborative, with a proactive approach to problem-solving and learning.
  • Strong sense of curiosity, accountability, and ability to execute projects of all sizes with clear vision and purpose.
  • Enthusiastic about video, TV, and streaming content.

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $145,000 - $175,000 (bonus and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$160000 / YEARLY (est.)
min
max
$145000K
$175000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Lead Data Scientist, Media Group Decision Sciences, NBCUniversal

At NBCUniversal, we are on the hunt for a Lead Data Scientist to join our Media Group Decision Sciences team! This is an exciting opportunity to dive into the world of data and help shape how we engage with our audiences across various platforms, including film, television, streaming, and more. You'll collaborate with a talented group of data scientists, analysts, and engineers to create powerful insights that drive our audience prioritization and targeting strategies. With a focus on applying your advanced statistical skills and machine learning expertise, you will spearhead initiatives that enhance our understanding of audience behaviors, ultimately optimizing their engagement. You’ll be responsible for managing multiple projects, innovating methodologies, and mentoring junior data scientists, all while working in a collaborative environment that values creativity and diverse perspectives. If you're passionate about analytics, storytelling, and have a strong background in Python, SQL, and statistical modeling, this role could be the perfect fit for you! Join us at our iconic 30 Rockefeller Plaza location in New York, where you can enjoy a vibrant workplace culture along with a competitive salary range of $145,000 to $175,000, plus great company-sponsored benefits. Let's create some magic together!

Frequently Asked Questions (FAQs) for Lead Data Scientist, Media Group Decision Sciences Role at NBCUniversal
What are the main responsibilities of the Lead Data Scientist at NBCUniversal?

As a Lead Data Scientist at NBCUniversal, you will be primarily responsible for developing data-driven solutions that optimize audience engagement. This includes partnering with cross-functional teams, managing multiple projects, implementing advanced statistical methods, and mentoring junior data scientists to support the growth of the team.

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What qualifications are required for the Lead Data Scientist position at NBCUniversal?

To qualify for the Lead Data Scientist position at NBCUniversal, candidates should possess a BS or MS in a quantitative field, along with at least five years of experience in applying statistical methods and machine learning techniques. Proficiency in Python, SQL, and cloud-based data processing is essential.

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How does the Lead Data Scientist contribute to NBCUniversal's content strategies?

The Lead Data Scientist at NBCUniversal plays a pivotal role in shaping content strategies by leveraging data analysis and machine learning techniques. By deriving insights on audience behavior, you will refine prioritization and targeting strategies, ultimately enhancing how audiences engage with NBCUniversal’s varied content offerings.

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What tools and technologies should a Lead Data Scientist be familiar with at NBCUniversal?

A Lead Data Scientist at NBCUniversal should be well-versed in statistical analysis tools and have experience with data processing frameworks such as PySpark and BigQuery. Familiarity with data visualization tools is also beneficial for effectively communicating insights and recommendations.

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Is the Lead Data Scientist position at NBCUniversal remote or hybrid?

The Lead Data Scientist position at NBCUniversal is designated as a hybrid role, which requires employees to work from the office at least three days a week, providing opportunities for collaboration and mentorship with your team.

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Common Interview Questions for Lead Data Scientist, Media Group Decision Sciences
Can you describe your experience with statistical methods and how you have applied them in your previous roles?

When answering this question, focus on specific statistical techniques you've utilized, such as regression analysis or hypothesis testing, and explain how these methods have provided insights in past projects. Highlight your problem-solving abilities and the impact your analyses had on decision-making.

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How do you prioritize tasks and manage multiple projects simultaneously?

Discuss your organizational strategies, such as using project management tools or setting clear deadlines. Emphasize your ability to assess the urgency and importance of tasks, allowing you to focus effectively while remaining flexible to changing priorities.

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What machine learning algorithms are you most familiar with, and how have you implemented them?

In your response, mention specific algorithms like decision trees, logistic regression, or neural networks and share concrete examples of how you've implemented them in data science projects. Discuss the outcomes and improvements these implementations brought.

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How would you explain complex data findings to stakeholders who are not data-savvy?

Frame your answer around the importance of clarity and simplicity in communication. Discuss using visual aids or relatable analogies to convey insights and ensure that your message resonates with diverse audiences.

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Describe a challenging data problem you've encountered and how you solved it.

Use the STAR method (Situation, Task, Action, Result) to structure your answer. Share specifics about the challenge, the approach you took to solve it, the tools you used, and the positive outcome resulting from your efforts.

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What role do you think data plays in optimizing audience engagement?

Emphasize the critical nature of data in understanding audience behaviors and preferences. Discuss leveraging data to implement targeted strategies that enhance viewer satisfaction and content effectiveness.

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Can you give an example of how you have mentored a junior team member?

Talk about a specific instance where you guided a junior team member, detailing the support you provided, the feedback sessions, and the positive growth they experienced as a result of your mentorship.

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How do you stay updated with the latest advancements in data science and machine learning?

Mention your commitment to continuous learning through various channels such as academic journals, online courses, workshops, and industry conferences. Highlight the importance of staying current in a rapidly evolving field.

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What data visualization tools have you used, and how do you leverage them in your work?

Share your experience with specific tools like Tableau or Power BI and describe how you've used these tools to transform complex data into clear, actionable insights that facilitate understanding and drive decision-making.

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Why are you interested in the Lead Data Scientist role at NBCUniversal?

Communicate your passion for media and storytelling, as well as your enthusiasm for using data to enhance audience engagement. Discuss how your skills align with NBCUniversal's mission and how you can contribute to its innovative culture.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
March 20, 2025

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