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Paid Marketing Associate

#TeamNextdoor

Nextdoor (NYSE: KIND) is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information that matters in more than 340,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, share important news, and create neighborhood connections at scale. Download the app and join the neighborhood at nextdoor.com

Meet Your Future Neighbors:

We’re looking for a Paid Search and Social marketer to join our Paid Marketing team. If paid media is your specialty and passion, you are perfect for this role. You'll be an integral part of our marketing team, which specializes across various channels, and you'll focus on growing and optimizing our paid marketing efforts.

As a Paid Marketing Associate, you will help scale and optimize our paid campaigns to drive business acquisition and revenue. You will manage and execute Nextdoor's paid campaigns across Meta, Google, Bing, and emerging platforms, leveraging data and creative insights to enhance performance and maximize return on investment.

At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment model, blending an in office presence and work from home experience for our valued employees.  

The Impact You’ll Make:

This position will give you the opportunity to work with various teams, including Data Science, Product, Finance, and Marketing Technology, to ensure our campaigns are effective and aligned with our goals. You'll report to the Growth Marketing Manager and have the chance to take ownership of paid strategy, execution, and performance.

Your Responsibilities Will Include:

  • Campaign Management: Develop, execute, and manage targeted B2B marketing campaigns across multiple platforms, including Meta, Google, Bing, and emerging channels
  • Strategy and Optimization: Use data insights to develop and refine advertising strategies for better campaign performance
  • Cross-functional Collaboration: Partner with Data Science, Product, Finance, and Marketing Technology teams to ensure campaigns are cohesive and support overall revenue goals
  • Data-driven Insights: Use analytics to track, measure, and report on the effectiveness of campaigns and the overall impact on business growth
  • Innovation and Exploration: Stay informed on B2B marketing trends and explore new platforms and tactics to enhance our paid marketing performance
  • Participate in in-person Nextdoor events such as trainings, off-sites, volunteer days, and team building exercises
  • Build in-person relationships with team members and contribute to Nextdoor’s company culture 

What You’ll Bring to the Team:

  • Marketing Knowledge: You have at least 1 year of digital marketing experience, ideally in the B2B space
  • Paid Media Skills: You have experience managing paid social and search campaigns
  • Budget Management: You have at least 1 year of experience managing paid social and/or search budgets of at least $10K/month across major platforms
  • Creative and Strategic Collaboration: You have experience working with creative teams to develop ad strategies
  • Cross-Functional Collaboration: You have a proven ability to collaborate with different teams like Data Science, Product, Finance, and Marketing Technology
  • Data Skills: You possess experience using tools like Excel, Looker, or similar for data analysis and insights
  • Attention to Detail: You are organized and detail-focused, always looking to optimize our approaches
  • Adaptability: You are comfortable thriving in fast-paced environments and managing changes confidently
  • Proactive Approach: You are motivated to identify and act on significant opportunities, especially within the B2B sector

Rewards:

Compensation, benefits, perks, and recognition programs at Nextdoor come together to create our total rewards package. Compensation will vary depending on your relevant skills, experience, and qualifications. Compensation may also vary by geography.

The starting salary for this role is expected to range from $90,000 to $110,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role.

We expect to award a meaningful equity grant for this role. With equal quarterly vesting, your first vest date will take place within 3 months of your start date.

When it comes to benefits, we have you covered! Nextdoor employees can choose between a variety of health plans, including a 100% covered employee only plan option, and we also provide a OneMedical membership for concierge care.

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we serve. We encourage everyone interested in our mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice, found here.

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Average salary estimate

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$90000K
$110000K

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What You Should Know About Paid Marketing Associate , Nextdoor

At Nextdoor, we are on the lookout for a dynamic Paid Marketing Associate to join our vibrant Paid Marketing team in San Francisco, California. If paid media excites you, then you might be the perfect fit! As a crucial part of this collaborative team, you will focus on optimizing and expanding our paid marketing campaigns across various channels, including Meta, Google, and Bing. Your role will involve developing, executing, and managing targeted B2B marketing campaigns while leveraging data-driven insights for optimal performance. You will be directly involved in analyzing campaign effectiveness and utilizing creative strategies to maximize return on investment. We pride ourselves on fostering an inclusive atmosphere that encourages hybrid working—combining office presence with remote flexibility factors that we believe will enhance your working experience. You'll have the opportunity to collaborate closely with teams across Data Science, Product, and Finance, ensuring that our marketing efforts align perfectly with corporate goals and drive significant business growth. Here at Nextdoor, we strive to maintain a high-energy and engaging work culture, where your skills and insights will shine through. With various opportunities to partake in in-person events and team-building activities, you’ll quickly become an integral member of our neighborhood-driven community. Join us in crafting innovative strategies that foster connections and bring neighborhoods closer together. Explore the possibilities with us at Nextdoor!

Frequently Asked Questions (FAQs) for Paid Marketing Associate Role at Nextdoor
What are the responsibilities of a Paid Marketing Associate at Nextdoor?

As a Paid Marketing Associate at Nextdoor, your primary responsibilities will include developing, executing, and managing targeted B2B marketing campaigns across popular platforms like Meta, Google, and Bing. You'll also focus on optimizing campaign performance by leveraging data insights, collaborating with cross-functional teams like Data Science and Marketing Technology, and tracking campaign effectiveness to ensure they align with our overall revenue goals.

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What qualifications are necessary for a Paid Marketing Associate position at Nextdoor?

To qualify for the Paid Marketing Associate position at Nextdoor, you should have at least 1 year of digital marketing experience, preferably in the B2B sector, and experience managing paid social and search campaigns with budgets of at least $10K/month. Strong data analysis skills, familiarity with tools like Excel and Looker, and the ability to collaborate with different teams are also essential.

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What does a typical day look like for a Paid Marketing Associate at Nextdoor?

A typical day for a Paid Marketing Associate at Nextdoor may include managing ongoing campaigns, analyzing data to refine strategies, collaborating with the creative team for campaign ideas, and participating in meetings with Data Science and Marketing teams to discuss performance and innovation in media spending. You'll also stay updated on B2B marketing trends to explore emerging platforms and tactics.

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What kind of work environment can a Paid Marketing Associate expect at Nextdoor?

Nextdoor promotes a warm and inclusive work environment for all employees, offering a hybrid working model that balances office presence with remote work. As a Paid Marketing Associate, you can expect a culture that values collaboration, creativity, and innovation, alongside opportunities to engage in team-building activities and in-person events.

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What growth opportunities exist for a Paid Marketing Associate at Nextdoor?

At Nextdoor, growth opportunities abound for a Paid Marketing Associate. You will gain exposure to various teams such as Finance, Product, and Marketing Technology, allowing you to develop a comprehensive understanding of the business. Furthermore, your active participation in campaign strategy and execution will help build your skills for potential future roles within the company.

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Common Interview Questions for Paid Marketing Associate
How do you approach developing a paid marketing strategy?

When developing a paid marketing strategy for a position like the Paid Marketing Associate at Nextdoor, it's essential to start with clear objectives. Identify your target audience, select the right platforms based on where they spend their time, and conduct thorough competitive research. Data analysis plays a crucial role; use metrics from past campaigns to inform your decisions and pivot as necessary.

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Can you explain your experience with budget management in paid media campaigns?

In discussing experience with budget management for paid media campaigns, highlight specific campaigns where you successfully managed budgets of at least $10K/month and the methodologies you employed to monitor spend, optimize for performance, and ensure a positive return on investment. Emphasize how you adjusted budgets in response to campaign performance and driven outcomes.

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How do you measure the success of a paid marketing campaign?

Measuring success for a paid marketing campaign involves tracking various key performance indicators (KPIs). For the Paid Marketing Associate role, you should discuss metrics such as click-through rates, conversion rates, and return on ad spend. It’s crucial to analyze data continually and adjust strategies to optimize for better results, so be sure to highlight your data-centric approach.

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Describe a time you collaborated with a cross-functional team. What was the outcome?

When asked about collaboration with cross-functional teams, share a specific example where you worked closely with teams like Data Science or Finance. Describe the project, your role, and how effective communication and shared goals led to a successful outcome, emphasizing how this experience prepares you for the collaborative environment at Nextdoor.

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What tools or platforms do you use for data analysis?

For a Paid Marketing Associate, it's important to mention tools you have experience with, such as Excel, Looker, Google Analytics, or social media analytics dashboards. Discuss how you have used these tools to derive actionable insights from data, guiding campaign decisions, and driving better performance.

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How do you keep up with industry trends in digital marketing?

To stay informed about industry trends in digital marketing, I regularly follow industry blogs, attend webinars, and engage with fellow marketers on social media platforms. Joining professional groups and participating in discussions also helps me stay updated. This proactive approach ensures I can apply the latest strategies in my role as a Paid Marketing Associate.

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What challenges have you faced in paid marketing campaigns and how did you overcome them?

Discuss challenges such as underperforming ads or budget constraints you've encountered in previous campaigns. Explain your process for identifying these issues, your analytical approach to solutions, and the steps you took to rectify the situation. This illustrates your problem-solving skills and adaptability, which are key for a Paid Marketing Associate.

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How do you handle the fast-paced environment of digital marketing?

Handling a fast-paced digital marketing environment involves excellent organizational skills and adaptability. Talk about your strategies for prioritizing tasks, ensuring efficient workflow, and maintaining clear communication with your team. Highlight instances where these skills directly contributed to successful campaign outcomes.

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Why do you want to work as a Paid Marketing Associate at Nextdoor?

When addressing why you want to work at Nextdoor, express your enthusiasm for their mission to foster community connections through innovative technology. Highlight how your skills align with their needs and the excitement you feel about being part of a team that focuses on enhancing neighborhood relationships.

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What innovative strategies have you implemented in past marketing roles?

In this response, share a creative marketing strategy you've successfully implemented. Explain the inspiration behind it, how you executed the plan, and the resultant impact on campaign performance. Showcasing your innovative mindset is crucial for a Paid Marketing Associate role where creativity and strategic thinking are valued.

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As an Ads Product Marketing Manager at Google, harness digital innovation to drive significant advertising success with Display & Video 360.

Nextdoor is an American company based in San Francisco, California that offers a hyperlocal social networking service for neighborhoods. Today, neighbors rely on Nextdoor in more than 315,000 neighborhoods across 11 countries worldwide.

98 jobs
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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Social Impact Driven
Passion for Exploration
Reward & Recognition
BENEFITS & PERKS
Maternity Leave
Paternity Leave
401K Matching
Paid Holidays
Paid Sick Days
Paid Time-Off
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 10, 2025

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