VP, Associate Strategy Director

As the VP, Associate Strategy Director at Patients & Purpose, you will oversee brand leadership, design strategic research projects, and lead integrated strategy teams to uncover insights that drive brand strategies. You’ll champion creative brainstorming sessions, manage client relationships, and work collaboratively across departments to ensure successful program development and client satisfaction.

Candidates need a minimum of 8 years of experience in strategy, with a strong background in managing direct-to-consumer brands, particularly within healthcare. Proven success in developing comprehensive brand strategies, managing team dynamics, and effectively communicating insights are critical for this role.

Patients & Purpose is committed to building a best-in-class strategy team by offering mentorship and development opportunities for the VP, Associate Strategy Director. You will oversee and train team members, ensure high-quality work outputs, and contribute to an inclusive and collaborative culture that values diverse perspectives.

In the role of VP, Associate Strategy Director at Patients & Purpose, you will be engaged in a variety of projects, including designing and managing research initiatives, developing brand strategies, and collaborating on creative campaigns. Each project aims to optimize healthcare marketing for consumer brands through valuable insights and innovative solutions.

Yes, as the VP, Associate Strategy Director at Patients & Purpose, in-person client travel may be required to foster strong client relationships and insight-gathering at strategic meetings, ensuring alignment across all project stakeholders.

To uncover valuable customer insights, I would start by employing a mix of qualitative and quantitative research methodologies, such as surveys, focus groups, and market analysis. I'd analyze the data to identify patterns and trends, ensuring that our strategies are informed by real consumer experiences and motivations.

Certainly! In my previous role, I developed a brand strategy for a new healthcare product that focused on patient outcomes and education. By conducting thorough market research and engaging with key stakeholders, we were able to differentiate our brand and successfully increase market share within our target demographic.

I believe open communication is key in handling disagreements. I encourage team discussions to explore different viewpoints and seek consensus. If necessary, I facilitate brainstorming sessions to encourage collaboration and creativity, ultimately aiming to align on a shared vision.

Data plays a crucial role in shaping brand strategies as it provides insights into consumer behavior, market trends, and competitive analysis. Utilizing data helps formulate strategies that are not only innovative but also grounded in real-world applicability, leading to better decision-making.

Ensuring alignment starts with clear, ongoing communication with the client. I focus on active listening to understand their goals and expectations, then present data-driven recommendations that directly address their needs, always leaving space for feedback and adjustments to foster collaboration.

I would first conduct a thorough analysis of existing data to identify the underlying issues causing the brand's underperformance. Subsequently, I'd collaborate with cross-functional teams to brainstorm potential strategies, allowing for a holistic approach in creating solutions tailored to the unique challenges faced by the brand.

Fostering creativity involves creating a safe space for sharing ideas. I encourage brainstorming sessions where all team members can voice their thoughts freely. Techniques like mind mapping, role-playing, and setting creative goals can also help unlock innovative solutions by thinking outside the box.

I have extensive experience with integrated marketing strategies that bring together various channels, such as digital, social media, and traditional advertising, to create cohesive campaigns. This approach ensures all elements reinforce each other and convey a unified message that resonates with the target audience.

When managing multiple projects, I prioritize tasks by assessing deadlines, client needs, and potential impact on the business. I utilize project management tools to keep track of progress and communicate regularly with team members to ensure everyone stays aligned and aware of priorities.

I have a strong background in collaborating with creative teams, which includes participating in brainstorming sessions, providing insights from research, and supporting the creative development process. I value the input of creative professionals, recognizing their expertise is vital for crafting compelling marketing narratives.