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Senior Associate, Product Manager - Marketing Adtech

Senior Associate, Product Manager - Marketing Adtech

Capital One’s Retail Bank is known for its industry-leading products and for being a unique National fintech brand with superior digital capabilities and distinctive cafes and branches. The Bank Marketing Technology team empowers marketers to reach their audiences in more meaningful, efficient and relevant ways than ever, with personalized, intelligent experiences across channels. We blend the art of innovative storytelling with the collective science of technology, data, digital experience, machine learning, measurement, experimentation, automation and marketing workflow management.

About the role:

If you have a passion for marketing technology, creating cross channel marketing capabilities, and building amazing solutions used to deliver millions of messages to our customers daily, we want you! This role is responsible for vision-setting, building, monitoring and enhancing our advertising technology (adtech) stack in order to fuel our digital marketing growth and efficiency goals across products. You will be supporting Capital One’s Bank Marketing team in delivering amazing marketing experiences.  

Specific responsibilities include, but are not limited to:

  • Build first and third party adtech product solutions that make our digital marketing more efficient, scalable and modern

  • Craft a product strategy, implementation/monitoring and business/tech governance process to ensure safety for consumers and COF alike

  • Create and track user stories in JIRA, including define acceptance criteria

  • Experience in data management solutions architecture, development, and deployment

  • Build privacy-first data solutions that can scale to support multiple cross-functional teams

  • Continuously incorporate data, research and market analysis to inform product strategies and roadmaps

What You’ll Bring:

  • A bias toward action and a proven track record of delivering technology products at scale

  • Excellent communication skills to navigate a large organization and inspire others

  • Ability to proactively identify impediments on the critical path and remove them

  • A structured problem-solving approach to help a team work through a wide range of issues

  • Intellectual curiosity for emerging technologies and engineering challenges

  • Ability to prioritize across different types of value dimensions

  • Ability to actively seek out multiple opinions, yet make independent decisions and influence positive outcomes

  • Ability to drive process across multiple lines of business

Basic Qualifications:

  • At least 2 years of experience working on the core product platforms that power digital experiences

  • At least 2 years of experience working with cross-functional teams to deliver consumer experiences.

  • At Least 2 year of experience in marketing, product design, business analysis, data analysis, or data science

  • Bachelor’s Degree or military experience

Preferred Qualifications:

  • MBA

  • At least 3 years of experience with web and client-side mobile platforms

  • At least 2 years of experience as a Product Owner in an Agile development process

     

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.



 

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $109,000 - $124,400 for Sr. Associate, Product Management



 

New York, NY: $118,900 - $135,700 for Sr. Associate, Product Management



 

Richmond, VA: $99,100 - $113,100 for Sr. Associate, Product Management



 

Wilmington, DE: $99,100 - $113,100 for Sr. Associate, Product Management



 



 



 



 



 



 



 

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the   Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Average salary estimate

$106100 / YEARLY (est.)
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$99100K
$113100K

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What You Should Know About Senior Associate, Product Manager - Marketing Adtech, One Move Careers

The role of Senior Associate, Product Manager - Marketing Adtech at Capital One is an exciting opportunity for those passionate about leveraging cutting-edge technology to deliver exceptional marketing experiences. Working within the Retail Bank, you'll be part of a dynamic team dedicated to enhancing how our marketers engage with customers via innovative digital solutions. If you thrive in a fast-paced environment and love crafting and building strategies that drive efficiency, this role is perfect for you. You'll play a pivotal role in shaping the adtech stack, ensuring it meets the needs of our diverse product offerings. Your responsibilities will range from creating first and third-party adtech solutions to monitoring product performance and enhancing operational capabilities. By utilizing tools like JIRA, you'll define user stories, set acceptance criteria, and evaluate the success of various marketing initiatives. Your background in product management, combined with your knack for data insight and privacy-first solutions, will ensure that Capital One continues to lead in providing personalized marketing. This position is about creating a meaningful impact every day, delivering millions of messages to our customers across multiple channels while managing marketing workflows with an emphasis on story-driven, technology-backed solutions. If you are a self-starter with strong communication skills and a love for problem-solving, we're excited to welcome you to our team!

Frequently Asked Questions (FAQs) for Senior Associate, Product Manager - Marketing Adtech Role at One Move Careers
What are the key responsibilities of the Senior Associate, Product Manager - Marketing Adtech at Capital One?

As a Senior Associate, Product Manager - Marketing Adtech at Capital One, your main responsibilities will include developing and enhancing the advertising technology stack to improve digital marketing efficiencies, creating product strategies, and ensuring seamless implementation through strong governance processes. You will also craft user stories in JIRA to guide product development and leverage data insights to drive strategies forward.

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What qualifications are required for the Senior Associate, Product Manager - Marketing Adtech position at Capital One?

To qualify for the Senior Associate, Product Manager - Marketing Adtech role at Capital One, candidates should have at least 2 years of experience in relevant roles such as product management or marketing, alongside strong communication skills and the ability to manage cross-functional teams effectively. A Bachelor's degree or military experience is required, with an MBA being preferred.

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How does the Senior Associate, Product Manager contribute to Capital One's marketing efficiency?

The Senior Associate, Product Manager - Marketing Adtech contributes by developing first and third-party adtech solutions that enhance the efficiency and scalability of digital marketing efforts. This involves crafting robust product strategies and deploying privacy-first data management solutions that align with Capital One’s commitment to customer safety and privacy.

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What skills are necessary for success as a Senior Associate, Product Manager - Marketing Adtech at Capital One?

Successful candidates for the Senior Associate, Product Manager - Marketing Adtech position at Capital One will exhibit a strong bias toward action, excellent problem-solving capabilities, and a structured approach to identifying and overcoming challenges. Additionally, the ability to effectively communicate with various stakeholders and prioritize tasks will be crucial.

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What does the career growth look like for a Senior Associate, Product Manager - Marketing Adtech at Capital One?

Career growth for a Senior Associate, Product Manager - Marketing Adtech at Capital One can be quite promising. With experience and proven success in the role, individuals often have opportunities to advance to higher levels of product management, engage in leading larger teams, and contribute to strategic initiatives across the organization.

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Common Interview Questions for Senior Associate, Product Manager - Marketing Adtech
Can you describe your experience with product management in marketing technology?

Highlight specific projects where you successfully managed product lifecycles, focusing on how you leveraged marketing technology to achieve results. It's essential to site metrics that demonstrate the impact of your work.

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How do you prioritize tasks when managing multiple projects as a product manager?

Discuss your methodology for prioritizing tasks, such as using frameworks like RICE or MoSCoW. Provide examples of past situations where prioritization significantly contributed to meeting deadlines.

Join Rise to see the full answer
What tools have you used for project management and why?

Mention tools like JIRA, Trello, or Asana, explaining how they helped track progress, manage user stories, and facilitate team communication. Discuss your satisfaction with their features and benefits in a marketing context.

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Can you give an example of a time when you overcame a significant obstacle in a project?

Describe a challenging situation you faced, the actions you took to resolve it, and the success that followed. Employers appreciate candidates who can demonstrate resilience and problem-solving capabilities.

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How do you ensure the privacy of consumer data in your marketing products?

Share your understanding of privacy regulations such as GDPR or CCPA, and discuss strategies you've implemented to protect consumer information while developing marketing solutions. It's vital to demonstrate a commitment to ethical practices.

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What role does data play in your decision-making process?

Emphasize how you utilize analytics to inform product development, monitor campaign performance, and optimize strategies. Mention specific metrics that are key indicators in your assessments.

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How do you work with cross-functional teams to achieve product goals?

Provide examples of successful collaborations across various departments, detailing how you facilitated communication and fostered a cooperative environment to achieve shared objectives.

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What trends in marketing technology are you most excited about?

Discuss current trends such as AI in marketing, automation for ads, or personalization techniques. Show your passion for the field and how you see these trends influencing future strategies.

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Describe your approach to crafting user stories for product development.

Explain your process for gathering insights from stakeholders, ensuring user stories are clear, actionable, and focused on delivering value to the business and the customer.

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In your opinion, what makes a marketing campaign successful?

Articulate the essential elements you believe contribute to a successful campaign, such as clear goals, audience targeting, effective storytelling, and performance measurement. Be ready to cite examples.

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