VP, Marketing
Overview
Concord is the world’s leading independent music company. The Company supports more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concord's growing catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals is one of the most impactful and culturally relevant collections of creative rights in history.
Concord is headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami.
As VP, Marketing, you will lead and develop the Rounder Marketing Team while providing strategic oversight for the creation and execution of compelling marketing campaigns that define our artists' positioning and amplify their stories in the marketplace. Above all, we strive to exemplify Concord’s core values; to celebrate artistry, act with integrity, empower our community, and create opportunity. Works under general direction.
Responsibilities
What you’ll do:
- Lead the marketing team, establishing and managing workflow of Rounder project managers with a concentration on consumer-driven marketing.
- Oversee staff development including hiring, training, promotions, and performance management Manage departmental budget and resource allocation
- Develop and execute comprehensive marketing strategies for album releases, focusing on consumer-driven approaches to drive revenue and increase artist exposure
- Evaluate and implement new technologies and opportunities to improve workflow and market advantage
- Manage M&P budgets and oversee advertising campaigns in collaboration with media buying and research departments
- Direct domestic and international marketing strategies and provide necessary tools for global territories
- Partner with artists, managers, and internal teams to develop and evolve artist brands
- Build and maintain strong relationships with artists and management teams, understanding their processes and goals
- Coordinate artist appearances and special events, ensuring both artist and label needs are met
- Develop bonus content and promotional materials in collaboration with artists
- Collaborate with Concord and Rounder staff to support overall label vision
- Oversee creative processes in conjunction with creative department
- Generate and manage project timelines, ensuring timely delivery across all departments
- Analyze campaign performance, market conditions, and artist history to inform marketing strategies
- Monitor and report on marketing effectiveness, identifying and communicating key opportunities to internal and external teams
- Regular travel for internal and external business meetings
- Maintain comprehensive communication to ensure project progression while preserving artist message and brand integrity
Qualifications
What you’ll need:
- Bachelor’s degree in marketing or business administration or other relevant discipline, or the equivalent combination of education and experience.
- A minimum of 12 years’ experience in a marketing role, with significant experience at a record label
- Project Management experience at a previous music label
- Proven experience with managing and developing talent
- Great organization and time management skills
- An ability to successfully execute campaigns with urgency
- Experience working as a liaison between teams
- You thrive in high pressure situations
- A record of efficiently managing a high number of projects at once
- Excellent written and verbal communication skills
*This is a hybrid role requiring 3 days minimum on-site.
At Concord, we offer comprehensive medical and wellness benefits, generous time off, parental leave, charity match, paid time off for volunteering, and other fun company perks. We have beautiful new offices and a culture committed to supporting everyone’s growth and development.
Concord is an equal opportunity employer. We employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We believe that diversity, inclusion and equity is paramount for the creation of music, theater and film that celebrates and empowers all cultures.
Average salary estimate
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Are you ready to take the reins as the VP of Marketing at Concord, the world's leading independent music company? Based in the vibrant city of Nashville, you will have the incredible opportunity to lead the Rounder Marketing Team in creating and executing captivating marketing campaigns that elevate our artists' Stories. With more than 125,000 artists in our roster and a catalog of 1.3 million impactful songs, you’ll be at the forefront of artistic expression and cultural relevance. Your role will be about establishing a workflow that inspires creativity and efficiency, while also focusing on consumer-driven marketing strategies. You’ll develop and manage comprehensive plans for album releases aimed at driving revenue and increasing exposure for our talented artists. Building relationships with artists, managers, and internal teams will be key in guiding brand evolution and coordinating special events. Plus, with budget management and resource allocation in your hands, you will have the power to influence how we showcase artistry to the world. All this while maintaining the integrity of Concord’s core values—celebrating artistry, empowering the community, and creating opportunities. This hybrid role means that on-site collaboration brings our creative visions to life. If you have a bachelor’s degree in marketing and a wealth of experience in the music industry, join us to make a lasting impact as we redefine how music is shared and experienced globally.
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