As a Marketing Operations Manager at OnePay, your core responsibilities include constructing and deploying various marketing communications such as emails, push notifications, and in-app messages. You will collaborate with teams across the company to build campaigns that drive customer engagement and support the launch of new products. Additionally, you'll measure the success of these campaigns with the Analytics team and work on improving our marketing processes and technologies.

To be considered for the Marketing Operations Manager position at OnePay, you should have 3 to 5 years of relevant experience in marketing operations along with a strong proficiency in HTML and CSS. Familiarity with marketing campaign tools, particularly Braze, is necessary, and experience with design tools like Figma is a plus. Ideal candidates should also possess excellent problem-solving skills and a keen eye for design.

At OnePay, as a Marketing Operations Manager, you'll utilize various tools including marketing campaign platforms like Braze, and will benefit from a solid understanding of HTML and CSS for coding purposes. Knowledge of design tools such as Figma and analytics platforms will help you optimize campaign performance and ensure effective communication. Familiarity with platforms like Branch and Segment is preferred but not mandatory.

OnePay fosters a high-growth, mission-driven, and inclusive culture where every team member's work holds real impact. As a Marketing Operations Manager, you'll be part of a collaborative environment that values diverse perspectives and encourages continuous improvement. The company also promotes flexibility, allowing you to balance work and personal life effectively, making it a great place for innovative thinkers to thrive.

Career growth opportunities at OnePay for a Marketing Operations Manager are robust. With a flexible and supportive work environment, you can take advantage of professional development resources and clear pathways for advancement. As you contribute to the company’s mission and refine your skills, there will be numerous chances to take on new challenges, lead projects, and potentially ascend to higher managerial positions or specialized roles within the marketing domain.

When answering this question, focus on the essentials like campaign development, analytics, communication methods, and collaboration with cross-functional teams. Highlight how these responsibilities connect to driving customer engagement and supporting product launches.

Discuss the importance of utilizing analytics tools and metrics such as conversion rates, engagement levels, and ROI. Express your familiarity with evaluating campaign performance and adjusting strategies based on data insights.

Emphasize your attention to detail and ability to work closely with branding guidelines. You could mention collaborating with design teams and conducting reviews to ensure consistency and relevancy across all communications.

Bring up your specific experiences with tools like Braze, explaining how you utilized them for campaign deployment and tracking. Provide examples of the types of campaigns you’ve managed and their outcomes.

Share your project management strategies, including prioritization methods and tools that aid in tracking progress. Discuss maintaining communication with stakeholders to manage expectations and ensure quality.

Explain how your proficiency in HTML and CSS allows you to efficiently create and customize marketing communications. Share examples of projects where coding played a vital role in achieving campaign goals.

Detail your problem-solving process, from identifying issues to collaborating with teams for solutions. Share an example of a past challenge and how you resolved it, highlighting your analytical skills.

Identify key metrics like customer engagement, conversion rates, and campaign performance. Explain why tracking these metrics is essential for developing effective marketing strategies and achieving business goals.

Use the STAR method (Situation, Task, Action, Result) to outline a successful campaign you've led. Focus on your role, the strategies implemented, and the measurable outcomes achieved.

Discuss challenges such as managing diverse stakeholder expectations, keeping up with rapidly changing marketing technologies, or ensuring consistent messaging. Share how you navigate these challenges for positive results.