Brand Strategist - job 1 of 2

About the Team

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.

About The Role

We’re looking for a Brand Strategist with deep experience to join our team and help shape the future of our brands. The ideal candidate has extensive expertise building foundational brand strategy for world-class brands as well as guiding communications to diverse audiences.

This role will work with company leaders to define brand architecture, craft integrated campaigns, develop directive insights, and steer teams to create real, measurable impact.

This role will be based in San Francisco, or Remote.

In this role you will:

• Leverage quantitative and qualitative research to extract key insights and transform complex data into engaging, narrative-driven strategies that connect with our diverse audience.

• Develop, refine, and maintain our brand architecture to ensure a consistent, differentiated positioning in the market. Create a cohesive framework that aligns our visual identity, messaging, and tone across every touchpoint.

• Collaborate with cross-functional teams—including Marketing, Product, Sales, and Design—to craft and execute integrated campaigns. 

• Create high quality creative briefs, and refining creative solutions along the way (across audiences)

• Conduct comprehensive market research and competitive analysis to identify emerging trends and opportunities. 

• Use data analytics to continuously measure and optimize brand performance, ensuring strategies are both innovative and effective.

You will thrive in this role if you:

• 10+ years of experience in brand strategy, marketing, or related roles, preferably within the tech sector

• Ability to collaborate deeply with product and design teams to develop integrated strategies

• Experience building brand foundations from scratch - and being agile and thoughtful about how to adapt

• Experience leading strategy for scaled, high-impact campaigns targeting diverse audiences

• Strong analytical skills with the ability to translate complex data into actionable brand insights.

• Exceptional communication and creative storytelling abilities, with a track record of working with creative and wide XFN teams to develop compelling brand narratives.

• Deep understanding of AI and its potential roles for consumers and businesses.

• Experience collaborating across creative, marketing, product, and leadership teams in fast-paced environments.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status. 

OpenAI Affirmative Action and Equal Employment Opportunity Policy Statement

For US Based Candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.