Google Ads Account Manager for Ad Agency (US-Based, Remote)

As a Google Ads Account Manager at Paired, you will oversee multiple e-commerce accounts, developing strategic approaches to optimize their performance and profitability. Key responsibilities include managing and scaling campaigns across search, shopping, Performance Max, and YouTube Ads, along with regular client communication to provide performance insights and expectations for scaling strategies.

To qualify for the Google Ads Account Manager role at Paired, candidates should have at least two years of direct experience managing high-budget campaigns. Strong analytical skills are vital, along with a solid understanding of Google Ads, e-commerce strategies, conversion rate optimization, and familiarity with YouTube Ads and Performance Max campaigns.

Onboarding for the Google Ads Account Manager position at Paired includes a comprehensive training process where you'll familiarize yourself with our systems, clients, and current campaigns. You will learn best practices tailored to the advertising landscape and receive guidance on tools and strategies to effectively manage and optimize ad performance.

Paired is committed to the professional growth of our team members, including Google Ads Account Managers. As part of our culture, we offer opportunities for continuous learning, access to the latest industry resources, mentorship from experienced colleagues, and encourage participation in external training and certification programs.

In the role of Google Ads Account Manager at Paired, you will work primarily on high-budget campaigns across platforms like search, shopping, Performance Max, and YouTube Ads. Your focus will be on crafting strategies that enhance performance and maximizing return on ad spend, tailored specifically for the e-commerce space.

When answering this question, share specific experiences managing Google Ads campaigns, highlighting the types of ads and budgets you have worked with. Discuss the strategies you employed and the outcomes you achieved, particularly focusing on campaign growth and improvements in ROAS.

Provide a detailed account of a campaign you optimized, explaining the specific metrics you tracked and how you identified areas for improvement. Explain your thought process and the steps taken that led to enhanced performance.

Emphasize your commitment to ongoing learning as a Google Ads Account Manager. Share the resources you rely on, such as industry blogs, webinars, and professional forums, and how you apply new knowledge to your strategies.

Discuss your methodology for budget allocation, including how you prioritize campaigns based on data insights. Talk about adjusting budgets dynamically depending on performance and how you maximize ROI for clients.

Highlight the importance of transparency and regular updates with clients. Describe how you keep clients informed about campaign performance, involve them in strategic discussions, and set clear expectations.

Explain your strategy for A/B testing, including how you identify elements to test, create variations, and analyze results. Discuss how testing informs your optimization efforts and contributes to overall campaign success.

Share a few strategies you’ve utilized successfully to enhance ROAS, such as refining targeting, improving ad quality, utilizing remarketing, or adjusting bidding strategies. Tailor your examples to reflect your experience and data insights.

Discuss your organizational skills and tools you use to keep track of various accounts. Highlight your approach to time management and prioritization in automating processes where possible to streamline campaign management.

Identify the key performance indicators (KPIs) you consider crucial for measuring campaign success, such as CTR, conversion rates, and ROAS. Explain how you analyze these metrics to inform your strategies.

Describe your procedure for diagnosing underperformance and your proactive steps to optimize these campaigns. Include aspects like thorough analysis, adjustments to targeting or bidding, and enhancing ad copy or creatives to improve results.