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Senior Product Marketing Manager, Cortex Security Analytics

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.  

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few! 

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

As a Senior Product Marketing Manager at Palo Alto Networks, you will play a key role in planning and executing the product marketing strategy for our Cortex offerings. You will be the expert, voice, and go-to-market driver for Cortex’s security analytics capabilities. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.

Your Impact

  • Apply your security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas

  • Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities

  • Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video. You like to write and present

  • Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams

  • Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales

  • Represent the company in customer engagements and at events, to evangelize our point of view

  • Track the security operations market and competitive landscape in collaboration with product, marketing, and sales leadership

Qualifications

Your Experience

  • 8+ years of product marketing experience ideally with 5+ years in security operations technologies, such as SIEM and/or SOAR

  • 12 plus years of overall experience

  • An understanding of the security operations domain, market trends, competitive landscape, and customer requirements

  • Outstanding verbal and written communication skills

  • Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings

  • Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success

  • Bachelor’s degree required, Technical degree or equivalent background or equivalent military experience is desirable

  • Experience and innovative energy to champion successful market and competitive disruption initiatives

Additional Information

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be between $152,400/yr to $246,500/yr. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at  [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship?: Yes

Average salary estimate

$199450 / YEARLY (est.)
min
max
$152400K
$246500K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Marketing Manager, Cortex Security Analytics, Palo Alto Networks

Are you passionate about cybersecurity and ready to take your marketing skills to the next level? Join Palo Alto Networks as a Senior Product Marketing Manager for Cortex Security Analytics, and become a pivotal part of our mission to protect the digital way of life. Based in Santa Clara, you'll take charge of planning and executing the product marketing strategies for our innovative Cortex offerings. Here, you'll be the voice that drives the go-to-market strategy around our security analytics capabilities. Collaborating with various stakeholders like product management, sales, and technology partners, you'll transform your deep understanding of the cybersecurity landscape into compelling messages that resonate with our customers. Your experience with product launches will come alive as you develop high-quality content across diverse formats while engaging with the market and tracking competitive landscapes. We value collaboration, creativity, and innovation, so you'll find a supportive team where your ideas matter. At Palo Alto Networks, our commitment to your professional growth means you'll have access to ongoing personal development opportunities and a flexible work environment. If you're ready to shape the future of cybersecurity and work within a team dedicated to challenging the status quo, we want to hear from you!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager, Cortex Security Analytics Role at Palo Alto Networks
What are the responsibilities of a Senior Product Marketing Manager at Palo Alto Networks?

As a Senior Product Marketing Manager at Palo Alto Networks, your responsibilities include developing and executing the product marketing strategy for Cortex offerings. You will be the key expert in driving positioning, messaging, content creation, and sales enablement for security analytics capabilities. Collaborating closely with product management and sales teams, you will translate complex product features into clear, appealing messages that resonate with target markets.

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What qualifications are needed to become a Senior Product Marketing Manager at Palo Alto Networks?

To become a Senior Product Marketing Manager at Palo Alto Networks, candidates should have at least 8 years of product marketing experience, including 5 years in security operations technologies such as SIEM or SOAR. A bachelor's degree is required, while a technical degree or military experience is preferable. Strong verbal and written communication skills, as well as a deep understanding of the security operations landscape, are essential.

Join Rise to see the full answer
What is the work environment like for a Senior Product Marketing Manager at Palo Alto Networks?

The work environment for a Senior Product Marketing Manager at Palo Alto Networks is dynamic and collaborative. Employees generally work full-time from the office, fostering casual interactions and problem-solving. This setup encourages relationship-building and teamwork, which are crucial for driving marketing strategies effectively.

Join Rise to see the full answer
What kind of content will a Senior Product Marketing Manager create at Palo Alto Networks?

In your role as a Senior Product Marketing Manager at Palo Alto Networks, you will create a variety of compelling content, ranging from technical documents and product briefs to marketing materials across digital and social media platforms. This includes high-quality presentations, videos, and informational content that showcase the unique offerings of Cortex’s security analytics capabilities.

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How does Palo Alto Networks support professional growth for Senior Product Marketing Managers?

Palo Alto Networks is committed to fostering a culture of ongoing learning and professional growth. Senior Product Marketing Managers benefit from personalized learning opportunities, access to a FLEXBenefits wellbeing spending account, and comprehensive mental health resources. This support ensures that you can thrive and develop in your career.

Join Rise to see the full answer
Common Interview Questions for Senior Product Marketing Manager, Cortex Security Analytics
Can you describe your experience with product marketing in the cybersecurity domain?

In answering this question, highlight your relevant experience by discussing specific product marketing campaigns you've worked on, particularly in cybersecurity. Illustrate your understanding of customer needs and how your marketing efforts addressed those challenges.

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How do you approach collaborating with cross-functional teams?

Explain your collaboration style, mentioning specific instances where you worked with product management, sales, or other teams. Emphasize the importance of communication and shared goals in driving successful marketing initiatives.

Join Rise to see the full answer
What strategies do you employ to track market trends and competitive landscapes?

Discuss your methods for market analysis, such as market research, competitor benchmarking, and customer feedback. You may want to mention specific tools or frameworks you utilize to stay informed about changes in the security operations market.

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How do you translate complex technical information into compelling marketing content?

Clarify your process for translating high-level technical details into accessible marketing content, using relatable language and storytelling techniques. Providing an example of past content you've created can demonstrate your skills effectively.

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What role does customer feedback play in your marketing strategy?

Express the significance of customer feedback in shaping your marketing strategy. Describe how you have incorporated feedback into past campaigns to enhance product messaging and engagement.

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How do you measure the success of your marketing initiatives?

Detail the metrics and KPIs you focus on when evaluating the success of your marketing initiatives, such as lead generation, conversion rates, and customer engagement. Provide specific examples of how you've used these metrics to inform future strategies.

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Describe a challenging marketing project you worked on and how you overcame obstacles.

Share a specific challenge you faced in a marketing project. Focus on the actions you took to overcome those obstacles and highlight any successful outcomes that resulted from your efforts.

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What do you view as the biggest trends in cybersecurity marketing today?

Discuss current trends in cybersecurity marketing, such as the rise of AI-driven marketing, customer-centric approaches, or the importance of transparency in communication. This will showcase your awareness of the industry landscape.

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How do you create effective sales enablement tools?

Define the components of effective sales enablement tools and explain your process for developing these resources. Include any collaboration with sales teams and how you ensure the tools meet their needs.

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What is your approach to launching a new product in the market?

Outline your strategic approach to product launches, discussing elements like market research, promotional campaigns, and stakeholder engagement. Highlight any past experiences where you successfully executed a product launch.

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Being the cybersecurity partner of choice, protecting our digital way of life.

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DATE POSTED
March 21, 2025

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