Manager, Card Marketing Oversight

The Manager, Card Marketing Oversight at Blend is responsible for developing and executing engagement strategies across the credit card portfolio, overseeing new product launches, and ensuring seamless client experiences. You will also lead marketing planning, analyze market research to inform campaigns, and collaborate with cross-functional teams to optimize customer engagement and revenue growth.

To qualify for the Manager, Card Marketing Oversight position at Blend, you should have at least 4 years of experience in marketing strategy or customer engagement. A strong understanding of product analytics and experience in a fast-paced, collaborative environment is key. For those aiming for a Senior Manager role, 6 or more years of experience with a proven background in driving performance across multiple KPIs is required.

Yes! The Manager, Card Marketing Oversight role at Blend is a hybrid position, requiring you to be onsite in Toronto 2-3 days a week. We understand the importance of flexibility and offer support for a balanced work-life environment.

As a Manager, Card Marketing Oversight at Blend, you will have access to a comprehensive benefits package that includes health, vision, dental coverage, life insurance, a 401K plan, pretax commuter benefits, and paid sick time. Plus, you’ll be welcomed into an incredibly supportive team environment where your professional growth is fostered.

Blend is deeply committed to fostering a diverse and inclusive workplace for all employees, including those in the Manager, Card Marketing Oversight role. We believe that a diverse workforce enhances our ability to deliver client growth and success. Our initiatives focus on improving talent acquisition, retention, and creating an environment where diverse perspectives are valued and integrated into our team culture.

When answering this question, focus on specific examples from your past roles. Highlight how you developed a marketing strategy, what data and insights you used, and the outcome of your campaigns. Being able to showcase measurable results will make your answer stronger.

To effectively prioritize tasks, you can discuss different methods you use, such as Agile methodologies or prioritizing based on business impact. Highlight examples from your experience where you successfully managed competing deadlines and how your approach led to successful project outcomes.

Discuss the marketing technology stacks you're familiar with, such as CRM systems, analytics platforms, or customer engagement tools. Emphasize your ability to interpret data and how it has influenced your strategy in past positions.

Provide a specific example of a campaign or strategy you implemented that successfully enhanced customer engagement. Speak about the metrics you tracked, the changes you made based on feedback, and the resulting impact on customer interaction and sales.

In your response, you can detail the processes you follow to maintain consistency, such as working cross-functionally with design teams and implementing review systems. Mention any tools or documentation you use to keep team members aligned with the brand's messaging.

Provide an example that showcases your collaborative skills. Discuss how you ensure open communication, defined roles, and shared goals among the teams. This reveals not only your team player attitude but also your leadership capabilities.

Talk about how you regularly read industry publications, attend conferences, or participate in professional groups. This displays your proactive approach to staying informed and your commitment to continuously improving your marketing strategies.

Discuss your experience with developing and managing budgets for marketing initiatives. Include examples of how you allocated resources, evaluated ROI, and made adjustments based on performance metrics to maximize effectiveness.

Highlight your analytical skills by discussing how you would assess campaign performance, identify underlying issues, and implement corrective actions. This demonstrates your problem-solving attitude and ability to learn from challenges.

Share your enthusiasm for creativity and data-driven decision-making. Mention specific aspects of marketing that invigorate you, such as customer connections or innovative solutions, to illustrate your passion for the role.