Founding Head of Marketing (Demand)
About the Company
Assort’s vision is to make exceptional healthcare accessible anytime, anywhere, for everyone. We are building the most trusted patient-facing multimodal AI agent with industry-leading safety, accuracy, and user experience.
Today, we have helped over 250,000 patients navigate care and are growing rapidly (millions in ARR every quarter, 6.1x growth since Q4 2024).
Come build and scale Assort OS - designed to empower physicians and patients with a customizable fleet of genAI agents. Our platform transforms patient-facing interactions by automating operational tasks, enhancing patient engagement, and driving superior health outcomes.
We've raised 26M+ from leading institutional funds like Quiet Capital, as well as several angels, including the former CMO of Flatiron Health and board director of Athena Health, and the founders of Infinitus, Mercury, Mammoth Biosciences, and PathAI.
Assort is led by Jon (Founder of Shimmer YC S21, 7 publications in healthcare AI, former UCSF med student, Stanford grad in top 3%) and Jeff (former Head of Product Engineering at Athelas/Commure, first engineer at Cameo, engineer at Facebook, Duke grad).
About the Role
At Assort Health, we’re redefining healthcare with our multimodal AI agents for patient access.
We’re seeking a hands-on, data-driven marketing leader to be our first marketing hire and build scalable programs from the ground up. If you thrive on turning insights into action, building processes that drive measurable growth, and enjoy collaborating across teams, you’ll fit right in.
What You’ll Do
You’ll be responsible for developing and executing integrated marketing strategies that clearly communicate our product’s value and drive demand. Your role spans three core areas:
Demand Generation (50%)
• Campaign Ownership: Develop and run full-funnel, multi-channel marketing campaigns that generate awareness, nurture leads, and convert prospects into customers.
• Data-Driven Optimization: Use A/B testing, personalization, and retargeting strategies to continuously improve campaign performance.
• Sales Collaboration: Work closely with sales and growth teams to optimize lead scoring, nurture qualified leads (MQLs), and drive pipeline generation.
Event Strategy & Execution (30%)
• Strategic Planning: Design and implement a comprehensive event marketing strategy that spans trade shows, conferences, and hosted events.
• Execution Excellence: Identify high-impact events, manage logistics (booth design, speaker placements, lead capture), and develop pre- and post-event campaigns to maximize ROI.
• Innovative Experiences: Create both virtual and in-person experiences (VIP dinners, roundtables, networking events) that drive customer engagement and build our pipeline.
Product Marketing (20%)
• Develop & Execute: Create a product-centric content strategy that not only attracts and educates prospects but also highlights our unique value proposition. Produce engaging blog posts, case studies, whitepapers, and social media content.
• Craft Narratives: Transform complex technical features into compelling, customer-focused benefits and thought leadership content that differentiates our offerings.
• Cross-Functional Collaboration: Partner with product, sales, and engineering teams to ensure that all messaging is aligned and resonates with both technical and business audiences.
What Great Looks Like
• Scalable Impact: You have a proven track record of building marketing programs from 0 to scale, with campaigns that deliver measurable pipeline growth and revenue.
• Strategic Storyteller: You can distill complex technical concepts into clear, compelling narratives that resonate with both technical experts and business decision-makers.
• Analytical Mindset: Your decisions are backed by data—you’re skilled at separating signal from noise and continuously iterating based on campaign performance.
• Cross-Functional Leader: You excel in fast-paced, startup environments, balancing strategic vision with tactical execution while inspiring and aligning diverse teams.
• Innovative & Adaptable: You thrive on testing new ideas, setting up robust systems, and pivoting quickly when the market shifts.
Who You Are
• Experience: 5-8 years of B2B SaaS marketing experience with demonstrated expertise in product marketing, demand generation, and event strategy.
• Builder Mentality: You’ve successfully built marketing functions from the ground up at early-stage companies, and you’re eager to do it again at Assort Health.
• Communication Pro: A powerful storyteller with exceptional written, verbal, and visual communication skills.
• Data-Driven: You use advanced analytics to optimize campaigns and make informed decisions.
• Tech-Savvy: Familiarity with marketing automation tools (HubSpot, Marketo, Pardot), CRM systems (Salesforce), and analytics platforms (Google Analytics, Looker, etc.) is essential.
• Bonus: Experience in fast-growing startup environments and managing diverse, multi-channel marketing campaigns.
Why Join Us?
• High Impact: As our first marketing hire, you’ll have the autonomy to shape and scale a world-class marketing function.
• Career Growth: Be part of a rapidly growing company with clear opportunities to evolve into a leadership role.
• Competitive Compensation: Enjoy a strong salary, equity, and an uncapped commission structure.
• Collaborative Culture: Work alongside industry leaders in a high-energy, results-oriented team.
• Flexible Environment: Benefit from remote work reimbursements, wellness stipends, and ongoing professional development.
• Comprehensive Benefits: Full health, dental, and vision insurance, 401(k) matching, and unlimited PTO.
• Perks: Enjoy team meals, snacks, and a genuine commitment to work-life balance.
How We Work & What We Value
We have published our operating principles "Raising the BAARS in Healthcare" on our blog - they describe how we work at Assort. They cover how we aim to run projects, spend time and make decisions. Specifically:
Back to basics
Accessibility for all
Always accountable
Relentless resilience
Ship fast, ship often
Average salary estimate
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Assort Health is on the lookout for an innovative and driven Founding Head of Marketing (Demand) to join our dynamic team in San Francisco. We’re redefining healthcare with our cutting-edge multimodal AI agents that ensure patient access anytime and anywhere. As the inaugural marketing expert at our rapidly growing company, your role will be pivotal in crafting and executing marketing strategies that resonate with our audience and drive demand for our revolutionary products. You'll take charge of full-funnel marketing campaigns that not only generate awareness but also nurture leads and create lasting customer relationships. Collaborating closely with our sales and growth teams, you’ll optimize lead scoring strategies and develop engaging content to highlight our product’s unique value. With a focus on executing exceptional events that connect us with our community and potential customers, you’ll make a meaningful impact on our company’s trajectory. If you’re a strategic storyteller with the experience to bring marketing functions from inception to scale, Assort Health is the place for you! Join us in our mission to empower patients and improve health outcomes through technology. Together, let’s make healthcare accessible for all!
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