Content Senior Manager

As a Senior Manager, Content at Pendulum, your primary responsibilities will include developing and executing a content strategy that aligns with our consumer revenue goals, managing the workflow of the Creative team, and collaborating with various departments to ensure the delivery of impactful content. You’ll be engaging in customer storytelling, analyzing content performance, and maintaining brand consistency across multiple channels.

To be considered for the Senior Manager, Content role at Pendulum, you should have at least 6 years of experience in content strategy or marketing, along with excellent writing and editing skills. Experience coordinating content production schedules and knowledge of content performance metrics will also be beneficial. Familiarity with the health or consumer science categories is a plus!

In the Senior Manager, Content role, you will play a pivotal part in Pendulum's mission by creating and sharing meaningful content that educates consumers about their microbiome health. Your efforts in storytelling, optimizing content for different platforms, and collaborating across teams will directly contribute to improving lives and reinforcing Pendulum's brand presence in the health sector.

Pendulum fosters a collaborative and inspiring work environment where team members are encouraged to share ideas and innovate. As a Senior Manager, Content, you will be part of a dynamic and results-driven team that values creativity and strategic thinking while working towards a common goal of enhancing health outcomes through microbiome science.

Pendulum values personal and professional growth. As a Senior Manager, Content, you will have the opportunity to take on leadership responsibilities, engage in cross-team projects, and contribute to shaping the future direction of content strategy at the company. Your ability to drive engagement and revenue growth will set the stage for further career advancement within the organization.

When preparing to answer this question, emphasize specific examples of content strategies you developed in previous roles, including behaviors like setting objectives, identifying target audiences, and analyzing performance metrics. Highlight how your strategies aligned with business goals and led to measurable success.

In your response, describe your approach to collaborating with various departments to understand their goals. Discuss how you prioritize content based on impact and alignment with business needs and mention any tools or methodologies you use to keep teams on track.

It's important to showcase your familiarity with different analytics tools. Discuss how you identify key performance indicators (KPIs), interpret data to gain insights, and utilize those insights to inform future content production and strategy. Example case studies can strengthen your answer.

Demonstrating your understanding of branding protocols is essential for this question. Talk about how you ensure that all content adheres to brand guidelines, including voice, tone, and visual style. Sharing examples of collaborative processes with the creative team can enhance your response.

In your answer, outline your methodologies for gathering and crafting customer stories, emphasizing the importance of authenticity and relatability. Describe your collaboration with customer service or sales teams to extract testimonials and how you present them compellingly in your content.

Detail your experience with content calendar management by explaining how you coordinate timelines, facilitate feedback, and stay organized. Mention any tools you utilize to track progress and ensure timely delivery of content while juggling multiple projects.

Discuss specific strategies you have used for distributing content across various platforms. Highlight your knowledge of SEO best practices, social media promotion, and collaboration with PR teams to maximize content reach and engagement.

This is your chance to showcase your problem-solving skills. Share a specific challenge related to content management you encountered and detail how you approached it, the strategies you employed to resolve the issue, and the ultimate outcome.

Explain how consumer feedback can shape your approach to content development. Talk about the tools used for gathering feedback (like surveys or analytics) and give examples of how they influenced your content decisions to better cater to your audience's needs.

Share your passion for storytelling and how it's connected to the broader mission of improving lives and health outcomes, especially in the context of Pendulum. Discuss how being part of a cross-functional team aligns with your career aspirations and excites you about tackling challenges in healthcare.