Ads Campaign Coordinator - job 1 of 2

Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies. 

Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong.

Penta Brand Strategy is the firm's in-house advertising and creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.

Position Summary:

Penta Group is seeking a detail-oriented Ads Campaign Coordinator to manage and optimize multi-channel digital advertising campaigns across self-serve ad platforms. In this role, you will oversee campaign execution, including flighting, A/B testing, ad uploading and building, troubleshooting, budget monitoring, and performance optimization to ensure efficient budget allocation and alignment with client objectives. You will also manage third-party data onboarding, QA data segment uploads via LiveRamp, and ensure seamless integration into campaign platforms.

Additionally, you will collaborate with Creative teams to submit creative requests and work closely with Media and Analytics teams to maintain accurate data and performance measurement in dashboards. This role is ideal for a data-driven professional with a passion for advertising, analytics, and delivering measurable results.

Duties & Responsibilities:

- Independently manage and execute digital advertising campaigns across Google Ads, Meta Ads Manager, LinkedIn Ads, and demand-side platforms (DSPs).

- Continuously monitor, troubleshoot, and optimize campaigns in real time, adjusting pacing, bids, and targeting as needed.

- Lead A/B testing initiatives to improve ad performance and maximize KPIs.

- Oversee third-party data onboarding and QA data segment uploads through LiveRamp.

- Collaborate with Media and Creative teams to ensure ad specs, formats, asset requirements, and best practices are applied across all platforms.

- Work with Analytics and Media teams to ensure campaign data is accurately reflected in performance dashboards and provide insights and support.

- Manage budget allocation and pacing to ensure efficient campaign delivery within spend limits.

- Stay up to date on platform updates, advertising trends, and emerging technologies.

- Liaise with external media vendors and platform representatives to optimize partnerships and campaign performance.

Qualifications:

- Bachelor’s degree in Marketing, Advertising, Business, Data Analytics, or a related field.

- 3-5 years of experience in digital advertising, media buying, or campaign execution, with a proven track record of managing campaigns across multiple platforms.

- Demonstrable experience using analytics tools like Google Analytics, or similar platforms.

- Advanced proficiency in advertising platforms, including Google Ads, Meta Ads Manager, LinkedIn Ads, and demand-side-platforms.

- Familiarity with visualization platforms such as Looker Studio, Tableau, Databox, etcProficiency in Excel/Google Sheets.

- Hands-on experience with budget pacing and bid strategy adjustments, ensuring campaigns are delivered efficiently within spend parameters.

- Strong attention to detail and organizational skills to manage multiple campaigns and data pointsAnalytical mindset with the ability to interpret data and turn it into actionable insights.

- Experience working with clients in regulated industry environments like Healthcare, Telecommunications, Financial Services, Agriculture, or others, is highly preferred.

Salary Range:

The base salary range for this position will be $77,000 - $87,000 depending on a candidate’s experience and qualifications as they relate to the position.

Benefits:

Penta Group is proud to offer a generous benefits package for full-time employees. Please find a list below of our current benefit offerings:

- Excellent health care, vision, and dental coverage provided by United Healthcare with a significant portion of individual employee premiums, and 50% of dependent premiums, covered by the company

- Competitive retirement benefits with a 401(k) matching 100% up to 3% of an employee’s deferred salary, and matching 50% of the next 2% deferred

- Employer paid short term disability, long term disability, and life insurance, with the option to buy additional coverage

- Twelve weeks paid parental leave

- Flexible paid time off and a generous holiday schedule

- Monthly stipend for cell phone

- Optional pet insurance coverage

- Frequent firm-wide social events and activities

- An excellent environment for learning and growth

Location and Remote Schedule:

This position is for US-based personnel and is fully remote, with a preference for candidates who can work Eastern Time hours.

Penta Group, LLC values diversity and inclusion, is committed to equal employment opportunity, and to compliance with federal anti-discrimination laws. We also comply with District of Columbia law, which prohibits discrimination and harassment against employees, applicants for employment and interns based on race, color, religion, sex (including pregnancy, childbirth or related medical conditions, reproductive health decisions and breastfeeding), national origin, disability, age (18 and over), personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, matriculation (e.g., being enrolled in a college or university or in a business, nursing, professional, secretarial, technical or vocational school), political affiliation, genetic information (including family medical history), lawful use of tobacco products, unemployment status and status as a victim or the family member of a victim of domestic violence, a sexual offense or stalking.