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Manager, Merchant Business Development - job 15 of 20

This is an exciting time to join Visa's U.S. Client Marketing team, as we focus on developing new relationships and deepening existing relationships with our merchant and cobrand clients. As part of the North America Marketing organization, the team is transforming client engagement through a proactive, results-driven approach.

The Manager, U.S. Client Marketing, Merchant/Cobrand, will support client marketing and experiential programs, optimizing the use of Visa's marketing expertise, platforms, and initiatives to help solve our client’s business challenges. The Marketing Manager will deliver marketing solutions, provide thought leadership, and execute programs to grow clients' business and drive revenue.

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s merchant/cobrand clients through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Legal, Analytics and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.  

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired.  You should have a strong track record of working independently while collaborating with internal team members and external clients. Additionally, you should have an innate interest in problem-solving and ability to think outside of the box to find solutions.

Essential Functions

  • You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship and event marketing, social/digital marketing, etc.
  • You will support marketing-related project scoping and requirements while aligning with client 
  • You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients 
  • You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Analytics, Product, Marketing, Legal, etc.) 
  • You will help identify new marketing opportunities for clients and support the creation of effective presentations to pitch to clients
  • You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
  • You will support the key products/marketing initiatives for both Visa and the Client, e.g., NFL/Olympics promotion, product launches, brand refreshes, etc.
  • You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
  • You will manage the budget/finance process as part of the marketing campaign execution  
  • You will be responsible for overall project management (including creating and tracking timelines, milestones and tasks)

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Manager, Merchant Business Development, Visa

Join Visa as the Manager, Merchant Business Development, and be part of the dynamic U.S. Client Marketing team, based in Foster City! This is a thrilling opportunity to foster new relationships while enhancing established connections with our merchant and cobrand clients. In this role, you'll dive deep into client marketing and experiential programs, leveraging Visa's marketing expertise to help solve business challenges for our clients. As you plan and execute innovative marketing strategies and partnership initiatives, your efforts will drive growth and revenue for both Visa and our clients. The position requires building strong relationships across various teams, including Sales, Product, Legal, and Analytics, ensuring that we deliver outstanding marketing plans tailored to meet business goals. To thrive as the Manager, you’ll need to be results-oriented and adaptable, ready to embrace the fast-paced environment that characterizes our work. You'll leverage data-driven insights to identify new marketing opportunities while also managing budgets and overseeing project timelines. If you're passionate about marketing and eager to effect change through creative problem-solving, we would love to see you apply for this exciting opportunity at Visa!

Frequently Asked Questions (FAQs) for Manager, Merchant Business Development Role at Visa
What are the responsibilities of the Manager, Merchant Business Development at Visa?

The Manager, Merchant Business Development at Visa is responsible for supporting client marketing and experiential programs, delivering marketing solutions, and executing initiatives that drive growth for clients. Key tasks include planning marketing strategies, managing partnerships across various teams, analyzing data for insightful recommendations, and leading end-to-end delivery of projects.

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What qualifications are required for the Manager, Merchant Business Development position at Visa?

Candidates for the Manager, Merchant Business Development role at Visa should possess a strong track record of marketing experience, preferably in a client-facing environment. A background in data-driven marketing, excellent project management skills, and the ability to work independently while collaborating across various functions are essential. A creative approach to problem-solving and adaptability in a fast-paced environment will also set candidates apart.

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How does the Manager, Merchant Business Development position contribute to Visa's relationship with clients?

In the Manager, Merchant Business Development role, you will enhance Visa's relationship with merchants and cobrand clients by delivering effective marketing initiatives and solutions tailored to their challenges. This position allows you to provide thought leadership, directly contributing to client business growth and ensuring Visa remains a trusted partner.

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What makes a successful Manager, Merchant Business Development at Visa?

A successful Manager, Merchant Business Development at Visa is proactive, results-driven, and thrives in a collaborative, matrixed environment. They are detail-oriented, capable of managing multiple projects while maintaining positive relationships across teams. Effective communication, strategic thinking, and an innovative mindset are key traits that drive success in this role.

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What types of projects will the Manager, Merchant Business Development be involved in at Visa?

The Manager, Merchant Business Development will work on a variety of projects, including lifecycle marketing engagements, sponsorship and event marketing, digital initiatives, and product launches. The role involves collaborating with cross-functional teams to implement strategies that leverage Visa's resources and enhance client marketing efforts.

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Common Interview Questions for Manager, Merchant Business Development
Can you describe a successful marketing campaign you've managed?

When answering this question, focus on outlining the campaign's objective, your role in its execution, and the results achieved. Highlight any data-driven strategies you applied and how they aligned with client goals, showcasing your ability to manage projects effectively.

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How do you prioritize tasks in a fast-paced marketing environment?

Demonstrate your organizational skills by discussing a specific method or tool you use to prioritize tasks. Explain how you balance multiple projects while ensuring that deadlines and quality standards are met, reflecting your adaptability and strategic thinking.

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What strategies do you use to build strong relationships with clients?

Discuss how you approach client relationships by emphasizing communication, understanding their needs, and providing tailored solutions. Sharing experiences where you successfully nurtured client connections will provide concrete examples of your interpersonal skills.

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How do you utilize data in your marketing decision-making process?

Explain the importance of a data-driven approach in marketing and give examples of how you've used analytics to inform your strategies. Discuss specific tools and methods you've employed to derive insights and apply them to improve campaign effectiveness.

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Describe a time when you faced a marketing challenge and how you overcame it.

Use the STAR method (Situation, Task, Action, Result) to outline the challenge, your specific responsibilities, the actions you took to address the issue, and the successful outcome. This demonstrates problem-solving abilities and resilience.

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What role does collaboration play in your marketing projects?

Elaborate on the importance of teamwork in marketing by sharing examples. Discuss how working with cross-functional teams has improved project outcomes and client satisfaction, highlighting your ability to create consensus and align goals.

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How do you stay updated on marketing trends and changes in the industry?

Mention specific resources you follow, such as industry publications, webinars, and networking events. Emphasize your commitment to continuous learning and how this knowledge influences your marketing strategies at Visa.

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What tools and technologies do you prefer for project management?

Discuss the project management tools you've found most effective in your career. Provide examples of how these tools helped streamline processes, track progress, and improve communication within your teams.

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How would you handle conflicting priorities from multiple stakeholders?

Showcase your conflict resolution skills by discussing how you manage expectations, facilitate communication, and negotiate timelines. Provide an example where you successfully navigated competing demands while delivering quality results.

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Why do you want to work as a Manager, Merchant Business Development at Visa?

Articulate your passion for marketing, your admiration for Visa's impact in the financial sector, and your enthusiasm for the specific role. Connect your skills and experiences to the responsibilities of the position, demonstrating a genuine interest in contributing to Visa's success.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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