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Paid Media Specialist (Meta) - Work From Home

  • Support client acquisition strategy via Paid Media channels.
  • Assist with current specialists on paid social media strategies.
  • Create and deliver accurate performance reporting and provide insightful data analysis and commentary.
  • Plan, design, execute and manage digital ad campaigns including ongoing optimisation, data analysis and reporting.
  • Brief e-commerce creatives for all Meta Ads, including coordinating with the content and graphic design team members in a timely manner.
  • Together with the Head of Digital collaborate in researching, testing and implementing new platforms, tools and other technologies and innovations.
  • Have a “revenue first” approach to client ROI - focusing not only on traffic, ROAS, and CPL - but also on pipeline and revenue generated per campaign, looking to consistently grow their spend, as you scale their ROI.
  • Report on paid media ad success and lead client meetings to deliver the findings and next steps for improvements.
  • Work closely with the paid media team to recommend, create, and/or source assets required to maximise performance across paid channels.
  • Tertiary qualifications in Marketing or Communications.
  • Minimum 2+ years of hands-on experience in Paid Media, with a focus on e-commerce and performance marketing, preferably in an agency environment.
  • Proven experience in Meta is required, experience with Google Ads, LinkedIn, TikTok, Pinterest & other emerging channels is highly preferred.
  • Can confidently report back on campaign success.
  • Excellent time management skills, working proactively as an individual and as part of a team, through effective communication channels maintaining a positive ‘can-do’ attitude.
  • Someone who knows how to self-monitor their behaviour and bring a positive outlook and strong customer service approach.
  • Have an outstanding attention to detail and a keen eye for creatives that convert.
  • An ability to work within a fast-paced environment and upskill rapidly where required.
  • Great communication skills – both written and verbal.
  • Initiative – You will want to make things happen.

As a Twoconnect employee, you get to enjoy the following:

  • Work from home 
  • Work-life balance
  • Dayshift: 7:00 AM - 4:00 PM PHT​
  • HMO benefits 
  • Government-mandated benefits
  • Training and Development programmes
  • Employee Engagement Events (company outings, fun activities, quarterly wellness and self-care sessions)
  • Experience working with leading organisations
  • Fun, supportive, and inclusive culture
  • Dedicated Team Managers that look after your development

Average salary estimate

$55000 / YEARLY (est.)
min
max
$45000K
$65000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Paid Media Specialist (Meta) - Work From Home, Twoconnect

Are you ready to take your Paid Media skills to the next level? Twoconnect is looking for a talented Paid Media Specialist (Meta) to join our dynamic team and work from the comfort of your home! In this role, you'll be instrumental in crafting and executing client acquisition strategies through Paid Media channels. Collaborating with our current specialists, you'll assist in developing innovative paid social media strategies that drive success. You'll create detailed performance reporting and insightful data analysis to inform our next steps. Planning, designing, executing, and managing digital ad campaigns will be at the forefront of your responsibilities, where you'll focus on continuous optimization. You'll also coordinate with our content and graphic design teams to ensure your creative briefs result in effective Meta Ads. We value a “revenue first” approach, so you’ll look beyond traffic and CPL to gauge the pipeline and revenue generated per campaign. You'll be the go-to person for reporting insights to clients and leading meetings to discuss findings. With at least 2+ years in Paid Media, ideally within an e-commerce and performance marketing background, you'll bring your expertise with Meta and possibly other platforms like Google Ads and LinkedIn. Get ready for a fulfilling career with benefits like work-life balance, HMO coverage, and an engaging company culture. Join us at Twoconnect, where we're all about making good things happen for our clients and team members!

Frequently Asked Questions (FAQs) for Paid Media Specialist (Meta) - Work From Home Role at Twoconnect
What are the key responsibilities of a Paid Media Specialist (Meta) at Twoconnect?

As a Paid Media Specialist (Meta) at Twoconnect, your primary responsibilities include supporting client acquisition strategies via Paid Media channels, managing and optimizing digital ad campaigns, and delivering accurate performance reporting that includes insightful data analysis. You'll also collaborate with our Head of Digital and other team members to innovate and improve our strategies continuously.

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What qualifications are needed to become a Paid Media Specialist (Meta) at Twoconnect?

To qualify for the Paid Media Specialist (Meta) position at Twoconnect, you should have tertiary qualifications in Marketing or Communications and at least 2 years of hands-on experience in Paid Media, particularly in an e-commerce and performance marketing context. Proven experience with Meta is crucial, and familiarity with Google Ads and other platforms is a plus.

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How does Twoconnect support the professional development of a Paid Media Specialist (Meta)?

Twoconnect is committed to the professional growth of our employees, including those in the Paid Media Specialist (Meta) role. We offer robust training and development programs to help you expand your skill set, along with opportunities to engage in employee events that foster collaboration and fun within our inclusive culture.

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What is the work environment like for a Paid Media Specialist (Meta) at Twoconnect?

As a Paid Media Specialist (Meta) at Twoconnect, you'll enjoy the flexibility of a work-from-home environment. We promote a positive work-life balance and encourage proactive communication among team members. Our culture is supportive, fun, and focused on inclusivity, ensuring you feel valued while contributing to our clients' success.

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What attributes make a successful Paid Media Specialist (Meta) at Twoconnect?

A successful Paid Media Specialist (Meta) at Twoconnect is detail-oriented, possesses excellent communication skills, and can showcase a positive attitude while working within a fast-paced environment. You should also have strong analytical abilities and a proactive approach to driving results for your campaigns.

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Common Interview Questions for Paid Media Specialist (Meta) - Work From Home
Can you describe your experience with Meta advertising and its tools?

When discussing your experience with Meta advertising, focus on specific campaigns you've managed, outlining your role, strategies implemented, and the results achieved. Highlight your familiarity with the latest tools and features offered by Meta, and discuss how you've utilized them to optimize ad performance.

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What strategies do you employ to optimize digital ad campaigns?

In your response, outline a systematic approach to optimizing digital ad campaigns, such as analyzing key performance metrics, A/B testing ad creatives, refining target audiences, and adjusting bidding strategies to improve outcomes. Provide examples from past experiences for a more engaging answer.

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How do you measure the success of a campaign beyond just ROI?

Discuss key performance indicators (KPIs) you consider beyond ROI, such as engagement rates, customer acquisition cost, and lifetime value of customers. Providing a balanced view of campaign success demonstrates a comprehensive understanding of performance metrics.

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What role does collaboration play in your work as a Paid Media Specialist?

Emphasize the importance of teamwork in your role as a Paid Media Specialist. Share examples of how you've collaborated with creatives, analysts, and other marketers to ensure cohesive campaign performance and illustrate how effective communication can enhance project outcomes.

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How do you stay updated with the latest trends in paid media?

Discuss your proactive strategies for staying informed on paid media trends, such as following industry blogs, attending webinars, and engaging with professional networks. This will show interviewers your commitment to continuous learning and adaptation in the fast-evolving digital landscape.

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Describe a challenging campaign you managed and how you handled it.

Prepare a specific example of a challenging campaign, focusing on the obstacles faced, your problem-solving approach, and the eventual outcomes. Highlight your ability to remain calm under pressure and your strategic thinking skills in overcoming challenges.

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What is your approach to creating ad creatives that convert?

Outline your process for developing ad creatives, which may include understanding target audience pain points, crafting compelling messages, and leveraging design principles that enhance visual appeal. Providing metrics or successes from previous creatives will strengthen your response.

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How do you prioritize tasks when managing multiple campaigns?

Discuss your time management techniques, such as using project management tools, delegating tasks when necessary, and creating a timeline for each campaign. Show your ability to stay organized and focused on meeting deadlines, all while ensuring a high standard of work quality.

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Can you give an example of how you improved a campaign's performance?

Prepare a specific instance where you identified areas for improvement in a campaign, implemented changes, and successfully enhanced performance metrics. By detailing the steps taken and the results achieved, you subtly showcase your analytical and tactical skills.

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How do you handle client feedback and integrate it into your campaigns?

Explain your approach to receiving and integrating client feedback, emphasizing your openness to constructive criticism and your method of using feedback to refine ongoing campaigns. Discuss how collaboration can lead to better results and improved client satisfaction.

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TwoConnect simplifies modern software development. Imagine a new software universe where implementing software changes goes from six to eight weeks to six to eight minutes. TwoConnect's team of Microsoft-certified Azure Logic Apps consultants and ...

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Full-time, remote
DATE POSTED
March 23, 2025

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