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Brand Marketing Manager

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Prime Roots is seeking a Brand Marketing Manager. In this role, you’ll be a part of the strategy and own the execution and implementation of Prime Root’s consumer and trade marketing plans.

You must identify as someone who knows what good looks like, and you will also be required to be able to use a data driven approach to iterating and growing the brand. You are not afraid to roll your sleeves up to execute to bring the brand to life- whether it be in writing copy, creating materials, going into stores to support our partners, talking to consumers - all facets of marketing interest you and you are looking to make a meaningful contribution to a growing innovative food startup.

What you'll do:

Create, tell, and amplify stories that will build Prime Roots brand within B2C and B2B audiences. You must have experience with brand storytelling and comfortable with end-to-end execution of this.
You will own, the Owned and Earned media and marketing channel at Prime Roots - you will also support and lead some initiatives within Paid marketing channels as well.
Develop and implement across all facets of marketing at Prime Roots - think you are the one stop shop for all things marketing
Develop and grow Prime Roots community of consumers and nurture relationships and build Prime Roots brand through loyalty program and other programs
Be responsible for in-store merchandising and brand look and feel across all channels and accounts and iterating this periodically - this includes product marketing
Responsible for all brand content and digital strategy
Responsible for bringing Prime Roots marketing calendar to life across all channels
Interface and execution partner with our retail and food service partners on collaborations and for any and all marketing needs
Be the central control for all things brand copy and brand design needs
Support on all marketing initiatives across public relations, paid, advertising, events, experiential, and all other areas of marketing
Run experiments and collect and analyze data to evaluate effectiveness of campaigns and collateral

A Bachelor's or Master's degree, and at least 4 years of experience working in brand and product marketing
Have experience marketing mainstream products to moms and niche audiences is preferred
A strategic executor - you love strategy, and you love bringing strategy to life yourself
Be comfortable with being in front of and behind the camera/phone camera
You have a demonstrated track record of bringing products to the market and executing marketing across various channels and mediums
Experience with consumer brands is a must, preferably within food.
You are a risk-taker, you enjoy taking a strategic, data-driven approach to solving problems.
You're familiar with reading and analyzing consumer insights and trends.
You're able to be resourceful and excited about grassroots growth and the opportunity to establish a brand.
A fast-paced startup environment sounds like home.
Someone who is outgoing, proactive, and a great communicator in person and virtually and across different departments and teams

Opportunity to work in a fast-growing innovative food startup.
Competitive salary, bonus, and equity opportunity.
Excellent growth and advancement opportunities.
Collaborative working environment.
Medical, Dental, and Vision Insurance.
FSA, HSA, and Commuter Benefits Accounts.
401k.

Average salary estimate

$90000 / YEARLY (est.)

min

max

$80000K

$100000K

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What You Should Know About Brand Marketing Manager, Prime Roots

Prime Roots is on the lookout for a talented Brand Marketing Manager to take charge of our consumer and trade marketing plans. In this exciting role, you’ll play a vital part in shaping our brand narrative and ensuring the execution of marketing strategies that resonate with both B2C and B2B audiences. Your creative flair will bring our brand to life through compelling storytelling, whether that's crafting copy, creating engaging marketing materials, or directly interacting with our partners in stores. We need someone who thrives on the fast-paced nature of a food startup and embraces a hands-on approach to all facets of marketing! As the central point of all marketing efforts, you'll oversee our Owned and Earned media strategy while collaborating on various Paid initiatives. You'll also be the go-to for in-store merchandising, managing brand aesthetics and ensuring a consistent look across all channels. Building and nurturing our community, enhancing our loyalty programs, and analyzing data to gauge the success of our campaigns will be key responsibilities. If you hold a Bachelor's or Master's degree in marketing, have at least 4 years of relevant experience, and are passionate about establishing a brand while fostering relationships, we want you on our team! Join us at Prime Roots, where you’ll have the opportunity to make a genuine impact in a collaborative environment, with room for growth, competitive compensation, and a plethora of great benefits.

Frequently Asked Questions (FAQs) for Brand Marketing Manager Role at Prime Roots

What does a Brand Marketing Manager do at Prime Roots?

At Prime Roots, the Brand Marketing Manager is responsible for developing and executing consumer and trade marketing strategies that resonate with audiences. This includes creating compelling brand narratives, managing Owned and Earned media, overseeing in-store merchandising, and nurturing brand loyalty through community engagement.