Short-Form Content Specialist

As a Short-Form Content Specialist at Puffco, you will be responsible for creating innovative content that engages and resonates with our community. Your duties will include developing storylines, treatments, and scripts, planning video shoots, managing production schedules, and collaborating with editors to meet quality standards. Additionally, you will direct talent and handle multiple projects simultaneously.

The ideal Short-Form Content Specialist at Puffco should have at least 4 years of producing experience, a thorough understanding of YouTube and major social media platforms, and strong skills in shooting and editing. Experience managing teams and directing talent is crucial, along with excellent communication skills to foster collaboration among creative teams.

The Short-Form Content Specialist plays a vital role in helping Puffco fulfill its mission of making the best cannabis experiences accessible through technology. By creating engaging video content, you will help spark interest in our innovative products and the cannabis culture, reinforcing our position as leaders in the industry.

At Puffco, the work environment for the Short-Form Content Specialist is vibrant and collaborative. With a friendly office situated in LA Center Studios, you’ll enjoy a casual and comfortable atmosphere that encourages creativity and teamwork. You can expect perks like flexible time off, snacks, lunches, and community events that make work enjoyable and fulfilling.

The compensation range for the Short-Form Content Specialist role at Puffco is between $70,000 and $75,000 per year, depending on your skills and experience. We also offer a competitive benefits package that includes medical, dental, and vision coverage, as well as 401K and flexible time off.

When answering this question, highlight your past experiences with YouTube content creation. Discuss specific projects you’ve worked on and how you approached scriptwriting, filming, and editing. Mention any viral campaigns or high-engagement content you created, showcasing your understanding of audience trends.

Explain your brainstorming process, emphasizing collaboration with team members and researching trending topics. Discuss how you utilize audience feedback and analytics to inform your content strategy, ensuring that your storylines align with viewers' preferences.

Describe your time management techniques, such as prioritizing tasks, utilizing project management tools, and communicating effectively with your team. Mention how you stay organized, possibly by using software like Asana or Slack to keep track of progress.

Illustrate your experience in budget management and production scheduling. Discuss how you assess the costs involved in projects and how you communicate with team members to align on deadlines and resources, ensuring a smooth production process.

Share your strategies for directing talent, emphasizing communication, encouragement, and clear instructions. Discuss how you create a comfortable atmosphere for talent to perform their best and how you approach feedback during filming.

List the tools you’ve used in your production workflow, such as video editing software, communication platforms like Slack, and project management applications like Asana or Frame.iO. Discuss your proficiency with these tools and how they contribute to efficient production.

Narrate a specific successful project where you played a key role in content production. Highlight what objectives you aimed to achieve, your role throughout the project, and the outcome that resulted from your efforts, focusing on engagement and viewer response.

Explain your strategies for keeping up with trends, such as following industry leaders, participating in forums, and attending webinars. Share how you utilize insights from trending videos on YouTube to shape your content development.

Outline your collaborative process with editors, highlighting open communication, sharing a clear vision for the final product, and providing constructive feedback as needed. Discuss how you ensure that the editing aligns with the original concept and enhances the viewer experience.

Discuss the importance of understanding the target audience's preferences and needs in the cannabis community. Highlight how creativity, authenticity, and engagement through various content formats are essential for resonating with viewers and building a loyal following.