Content Manager

The Content Manager at Range takes on critical responsibilities including producing diverse content formats such as blogs, newsletters, and podcasts tailored to our audience's needs. You’ll also research innovative topics aligned with Range’s messaging, manage the launch of a new podcast to establish thought leadership in the wealth management sector, and analyze content performance to optimize our strategies.

To excel as a Content Manager at Range, candidates should have proven experience in content creation across various formats, alongside strong SEO knowledge to drive organic growth. Additionally, expertise in production management and analytical skills for optimizing content strategies are essential to effectively contribute to our dynamic marketing team.

At Range, the content creation process for the Content Manager involves generating ideas, conducting audience research, and producing engaging content tailored to our audience's interests. You'll oversee the lifecycle of content from ideation through production and distribution, ensuring it effectively reaches our target market while maximizing lead generation.

As a Content Manager at Range, you'll be responsible for producing a variety of content, including blogs, newsletters, videos, and podcasts. Each piece will be crafted to not only engage our audience but also align with key messaging to enhance our marketing funnel and brand presence in the wealth management industry.

Content Managers at Range enjoy a comprehensive package that includes health coverage (medical, dental, and vision), a 401k plan, technology allowance, generous PTO, top-of-market pay, and paid parental leave. Additionally, we foster a vibrant team culture with regular in-person events to strengthen collaboration and engagement.

When answering this question, describe your approach to brainstorming, researching, writing, and editing content. Highlight how you ensure that content aligns with audience interests and company messaging, and mention any tools or methods you use for planning and collaboration.

Discuss your familiarity with keyword research, on-page SEO best practices, and tools like Google Analytics or SEMrush. Provide examples of how you’ve successfully implemented these strategies in past roles to drive organic traffic and engagement.

Emphasize the importance of using KPIs such as engagement rates, conversion rates, and lead generation. Mention tools you use for analyzing performance metrics and explain how you adapt strategies based on your findings.

Share your familiarity with podcasting tools and platforms, your role in scripting or recording episodes, and your approach in launching a series. Discuss how you’ve promoted podcasts to broaden reach and establish authority in a specific niche.

Discuss your strategies for staying informed, whether through subscribing to industry publications, attending conferences, or engaging with online communities. Highlight your proactive approach to adapting content strategies based on evolving trends.

Mention specific content management systems you've used, highlighting your comfort with platforms that assist in editing, scheduling, and analytics. Examples could be WordPress, HubSpot, or Trello.

Discuss your openness to feedback and your strategy for incorporating constructive criticism into your work. Provide examples where feedback led to improvements in your content quality or strategy.

Prepare to share specific details about a campaign, including goals, content developed, results achieved, and lessons learned. Highlight how the campaign aligned with business objectives and audience engagement.

Emphasize the collaborative nature of content creation, discussing how you engage with different teams, such as marketing or design, to enhance content effectiveness. Share examples of successful collaborations.

Describe your methods for evaluating project urgency and importance, how you set deadlines, and tools or frameworks you use for task management, ensuring timely delivery without compromising quality.