Director, Enablement

As a Director, Enablement at RAPP, you will support the collection and activation of analytics data across client projects. You'll be responsible for designing, documenting, and managing tracking systems, while providing technical solutions to help achieve measurement and reporting objectives. Your role will be crucial in ensuring the accuracy and efficacy of data analytics initiatives.

To thrive as a Director, Enablement at RAPP, you should have 7-10 years of analytics and technology experience, with a preferred background in Advertising, Marketing, or Digital Media. Expertise in marketing analytics concepts, experience with various digital media platforms, and a good grasp of tag management systems are also essential qualifications for this role.

The key responsibilities of the Director, Enablement include interfacing with clients, documenting discussions, authoring business documents, educating team members about data privacy issues, and ensuring measurement accuracy through comprehensive validation of tracking systems. You'll also be involved in creating tracking architectures and maintaining best practices.

RAPP promotes a collaborative and inclusive workplace culture that values diversity and well-being. As a Director, Enablement, you'll be part of a team that champions individuality and fosters personal growth. With our hybrid work model, you have the flexibility of working from home two days a week, ensuring a balanced work-life experience.

At RAPP, we are committed to your personal and professional growth. As a Director, Enablement, you will receive opportunities for continuous education, access to ongoing training, and exposure to innovative analytics practices. Our environment encourages problem-solving and creativity, enabling you to thrive and advance in your career.

In answering this question, reflect on your past roles and specific technologies you've worked with, such as Google Analytics, tag management systems, and digital advertising platforms. Provide concrete examples of projects where your analytics expertise directly contributed to client success.

Discuss your process of ensuring data accuracy, including methods you've implemented for validation. Highlight experiences where you identified inaccuracies and the steps you took to rectify them, demonstrating your attention to detail and commitment to quality.

Share an example of how you've simplified complex analytics strategies for clients in the past. Discuss techniques such as using client-friendly terminology, visuals, and real-world analogies to make your explanations more relatable.

Reflect on your experience drafting business requirements documents (BRDs) and use cases. Highlight a specific project where your documentation improved clarity and project outcomes, showcasing your ability to communicate effectively.

Discuss your proficiency with specific tag management systems like Google Tag Manager or Adobe Launch. Share how you've used these systems to implement tracking tags and any challenges you faced along the way, along with how you overcame them.

Explain your strategies for staying informed about industry trends. This could include following leading blogs, participating in webinars, or joining professional networks related to marketing analytics. Mention any learning opportunities you've sought out recently.

Discuss your approach to managing client expectations through clear communication, setting realistic goals, and providing regular updates. Highlight instances when you successfully aligned clients' expectations with actual project outcomes.

Share specific strategies you use to encourage collaboration among team members. This can include setting up regular knowledge-sharing sessions, mentoring junior members, or creating shared documentation resources that facilitate learning.

Identify key tools you've used for digital media tracking and discuss their features that you find most beneficial. Be sure to mention how these tools have enhanced your analyses and the insights you provide to clients.

Offer your vision on how analytics enablement is evolving in the marketing landscape. Consider trends like increased automation, integration of AI in analytics, or the importance of real-time data access in your answer.