Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Director of Marketing image - Rise Careers
Job details

Director of Marketing

RareCyte is a Life Sciences Precision Biology company focused on the development of novel technology and products in spatial biology and liquid biopsy. Our platforms have been adopted by leading research institutions and pharmaceutical companies worldwide for translational research, drug discovery and clinical programs. The breakthrough Orion technology is revolutionary in the spatial biology market, enabling tissue analysis with 20 channel whole-slide multiplex imaging in a single run. 

 

RareCyte is seeking a Director of Marketing based in our Seattle, WA headquarters. The successful candidate will utilize marketing and scientific expertise to drive strategy and implement marketing activities including message development, content creation, lead generation, advertising, PR and market awareness campaigns. If you enjoy helping bring new technologies to market, have a background in life sciences, and are capable of fitting into a flexible and multidisciplinary environment, then this position is for you!


Responsibilities
  • Create, organize, and manage campaigns to generate leads that will drive a robust sales funnel
  • Develop and implement marketing strategies including positioning, messaging, and channel
  • Track success using KPIs and other metrics and report out to senior leadership on a regular basis
  • Develop marketing collateral including brochures, data sheets, application notes, flyers, presentations, video projects, etc.
  • Support tradeshows by developing messaging, conference emails, and collateral; take ownership for scientific abstract submission, poster and podium presentation schedules
  • Support launch of new products by developing presentations, collateral, training materials, awareness campaigns and website content
  • Create and manage the release process for company press releases, manage and distribute materials to the media
  • Manage the Pardot and Salesforce systems, develop and monitor metrics of campaigns and manage leads into the funnel
  • Develop website content, optimize and publish content updates
  • Travel to marketing events as required


Required Qualifications
  • Bachelor’s degree in life sciences, business, communications or marketing
  • Minimum 5 years marketing experience; 1-2 years in a leadership role
  • Excellent organizational and prioritization skills with strong attention to detail
  • Creative thinker, self-driven and highly organized
  • Experience with CRM systems (e.g. SalesForce), Microsoft Office (Word, Excel and PowerPoint)
  • Must be able to work independently, communicate proactively, manage multiple projects and prioritize daily tasks
  • Understanding of online/digital marketing, website management and social media
  • Scientific background in life sciences with experience in one or more of the following is a plus: oncology, pathology, or spatial biology
  • Experience in launching and scaling products in life sciences
  • Experience with Adobe Creative Suite (InDesign, Acrobat)


Compensation:

Base Pay Range: $160,000 - $190,000 (annualized salary)

 

The base pay/salary range represents an estimated range for this position in the Seattle area. Determining a base wage will be based on several factors which include skill set, level of education, experience and qualifications, as well as the comparison to existing RareCyte employees at a similar level or in a similar position (as appropriate). Some roles may also qualify for additional compensation such as bonus, commission, stock options and travel allowance.

 

Benefits:

At RareCyte, we support our employees in and out of the office. Click here to view a list of benefits offered to eligible employees.

 



RareCyte strives to maintain a COVID-free workplace.  To that end, being fully vaccinated is a condition of employment for all new RareCyte hires.  Applicants unable to comply with this policy due to an underlying medical condition or sincerely held religious belief may be eligible for an accommodation, unless such an accommodation would be unduly burdensome or present a direct threat to RareCyte’s employees or others with whom our employees engage in the course of performing their jobs.  To request an accommodation, please contact RareCyte Human Resources at hr@rarecyte.com.

Average salary estimate

$175000 / YEARLY (est.)
min
max
$160000K
$190000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director of Marketing, RareCyte

At RareCyte, a pioneering Life Sciences Precision Biology company based in Seattle, we are on the lookout for an innovative Director of Marketing. If you have a knack for blending marketing prowess with scientific insight, this could be your dream job! You'll be at the forefront of our efforts to introduce groundbreaking technology, like the revolutionary Orion platform that's setting new standards in spatial biology. In this role, you'll dive into crafting powerful marketing strategies that resonate with our audience and drive lead generation. Imagine organizing dynamic campaigns that not only highlight our cutting-edge products but also engage and excite the scientific community! Your responsibilities will span from developing captivating marketing materials to monitoring campaign success through KPIs. Collaboration is key here, as you'll work alongside cross-functional teams and leadership to align our marketing initiatives with RareCyte's vision. This is a rare opportunity for someone with a strong background in life sciences, creativity, and leadership flair to impactfully shape how we share our advancements with the world. So, if you're ready to take on a multifaceted role that blends strategy, creativity, and scientific marketing, we'd love to hear from you and see how you can help RareCyte reach new heights!

Frequently Asked Questions (FAQs) for Director of Marketing Role at RareCyte
What are the key responsibilities of the Director of Marketing at RareCyte?

As the Director of Marketing at RareCyte, you will be responsible for creating and managing campaigns to generate leads, developing marketing strategies, and producing a variety of marketing collateral. You'll also track campaign success using KPIs and engage in supportive tasks for tradeshows and product launches. Your role is crucial in communicating our innovative technologies to the market effectively.

Join Rise to see the full answer
What qualifications are needed to apply for the Director of Marketing position at RareCyte?

To apply for the Director of Marketing position at RareCyte, candidates should hold a bachelor's degree in life sciences, business, communications, or marketing. A minimum of 5 years of marketing experience, with 1-2 years in a leadership role, is required. Additionally, experience with CRM systems and a background in life sciences will be advantageous.

Join Rise to see the full answer
How does RareCyte measure the success of the Director of Marketing initiatives?

RareCyte measures the success of the Director of Marketing's initiatives through specific KPIs and metrics. Regular reporting to senior leadership ensures that campaigns are aligned with business objectives, providing valuable insights into the effectiveness of marketing strategies and adjustments needed to enhance performance.

Join Rise to see the full answer
What type of company culture can a Director of Marketing expect at RareCyte?

At RareCyte, the company culture fosters innovation, collaboration, and a multidisciplinary approach to challenges. The Director of Marketing will thrive in a flexible environment that values proactive communication and independent work while encouraging teamwork in driving the company’s mission forward.

Join Rise to see the full answer
What are the opportunities for career advancement for a Director of Marketing at RareCyte?

A Director of Marketing at RareCyte has significant opportunities for career advancement. Engaging in strategic initiatives and demonstrating success in lead generation and brand awareness can lead to increased responsibilities within the organization, potentially opening doors to higher executive roles and greater influence in shaping company strategy.

Join Rise to see the full answer
Common Interview Questions for Director of Marketing
Can you describe your experience with developing marketing strategies in the life sciences sector?

As a candidate, it’s important to highlight specific examples of marketing strategies you've developed tailored to the life sciences sector, such as targeted campaigns for research institutions or pharmaceutical companies, demonstrating how you've adapted messaging and channels to engage these audiences successfully.

Join Rise to see the full answer
What methods do you utilize to track the success of marketing campaigns?

Discuss your familiarity with tracking tools and KPIs you’ve implemented. Mention examples like Salesforce or Pardot, and elaborate on both quantitative metrics (lead conversion rates, engagement metrics) and qualitative aspects (feedback from sales teams) to show a comprehensive understanding of campaign assessments.

Join Rise to see the full answer
How do you handle the launch of new products in a competitive market?

When launching new products, it's critical to highlight your strategic approach, emphasizing market research, positioning, and crafting compelling messaging. Talk about collaboration with cross-functional teams and detail how you've successfully executed launch plans in the past.

Join Rise to see the full answer
What experience do you have with digital marketing and social media in your previous roles?

Be prepared to discuss specific digital marketing campaigns you've led, highlighting your proficiency with tools like Google Analytics or social media platforms. Provide examples of effective strategies and how these led to increased engagement or lead generation.

Join Rise to see the full answer
Can you give an example of a time when you had to prioritize multiple projects?

Illustrate your organizational skills by sharing a scenario where you successfully prioritized multiple responsibilities. Explain your methodology for assessing project deadline urgency, importance, and resource allocation to manage your workload efficiently.

Join Rise to see the full answer
What skills do you think are essential for a Director of Marketing to succeed at RareCyte?

Key skills include strategic thinking, creativity, strong communication, and adaptability. Highlight how these can facilitate collaboration and innovation, particularly in a fast-paced life sciences environment.

Join Rise to see the full answer
How do you ensure consistent branding across various marketing materials?

Discuss the importance of brand guidelines and how you implement them across various materials. Detail your experience in reviewing and coordinating content to maintain messaging consistency and brand integrity.

Join Rise to see the full answer
What role do you believe competitive analysis plays in your marketing strategy?

Explain how competitive analysis informs strategic decisions, aiding in identifying market gaps and optimizing positioning. Provide examples of how you've used competitor insights to refine messaging or enhance campaigns in anticipation of market trends.

Join Rise to see the full answer
How do you stay current with the latest trends in life sciences marketing?

Share your methods for staying informed, such as attending industry conferences, subscribing to relevant journals, or participating in professional networks. Emphasize how this knowledge allows you to bring fresh ideas to your role at RareCyte.

Join Rise to see the full answer
Can you explain how you approach collaboration with cross-functional teams?

Describe your experience working with various departments, emphasizing communication and alignment with common goals. Provide examples of past projects where collaboration led to the successful execution of marketing initiatives.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
NBCUniversal Remote 100 Universal City Plaza, Universal City, CA 91608, USA
Posted 13 days ago
Photo of the Rise User
Virtalent Remote No location specified
Posted 11 days ago
Photo of the Rise User
MyCarrier Hybrid Scottsdale, Arizona, United States
Posted 8 days ago
Photo of the Rise User
Posted 23 hours ago

Join Lynches River Electric Cooperative as a Marketing Specialist to drive marketing initiatives and community engagement.

Pearl Remote No location specified
Posted 9 days ago
Photo of the Rise User
Posted 4 days ago
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid

Join Mastercard as a Campaign Operations Specialist to leverage your operational expertise in digital marketing within a hybrid work model.

Lamp Rynearson, Inc Remote US, Douglas County, NE; Nebraska, Omaha, NE
Posted 13 days ago
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
HQ LOCATION
No info
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
January 15, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY
Photo of the Rise User
Someone from OH, Columbus just viewed Amazon customer service at Amazon
Photo of the Rise User
Someone from OH, Hilliard just viewed UX Researcher (Contract Position) at RR Donnelley
Photo of the Rise User
Someone from OH, Hilliard just viewed Minor Team Member (14-15) at Chick-fil-A
Photo of the Rise User
7 people applied to SEO Specialist at Studyportals
Photo of the Rise User
36 people applied to Intern, PR/Events at E.L.F. BEAUTY
Photo of the Rise User
Someone from OH, Hilliard just viewed Lead UX Product Designer -Stores(Remote Or Hybrid) at Target
F
Someone from OH, Cincinnati just viewed Payroll Tax Consultant at Fourth Enterprises, LLC
Photo of the Rise User
Someone from OH, Columbus just viewed Aquatics Director at British Swim School
Photo of the Rise User
Someone from OH, North Canton just viewed 2025 MiLB Gameday Support (Seasonal) at MLB (Job Board Only)
E
Someone from OH, Columbus just viewed Intern, Cell Line Development at Evotec
Photo of the Rise User
Someone from OH, Westlake just viewed Payments Support Specialist (1 year contract) at Convera
Photo of the Rise User
Someone from OH, Portsmouth just viewed Property Manager II (Buckeye Towers) at WinnCompanies
Photo of the Rise User
Someone from OH, Columbus just viewed Financial Services Representative at Nationwide
Photo of the Rise User
Someone from OH, Dublin just viewed Global Growth Marketing Associate at Spotify
Photo of the Rise User
Someone from OH, Portsmouth just viewed Merchandising Part Time Days at Lowes
Photo of the Rise User
Someone from OH, Euclid just viewed Notary - Digital Reporter at Parrot
Photo of the Rise User
Someone from OH, Columbus just viewed Customer Success Manager - Remote at Experian
Photo of the Rise User
Someone from OH, Cleveland just viewed Data Entry Specialist - Remote at ABC Legal Services
Photo of the Rise User
Someone from OH, Cleveland just viewed Digital Sales Operations Analyst at Visa
Photo of the Rise User
Someone from OH, Lancaster just viewed Client Partner, Inside Sales at Sportradar
Photo of the Rise User
Someone from OH, Perrysburg just viewed Patient Success Specialist Temp to Hire at Natera
Photo of the Rise User
Someone from OH, Cincinnati just viewed Producer at ElevenLabs