Job details

Director of Marketing

RareCyte is a Life Sciences Precision Biology company focused on the development of novel technology and products in spatial biology and liquid biopsy. Our platforms have been adopted by leading research institutions and pharmaceutical companies worldwide for translational research, drug discovery and clinical programs. The breakthrough Orion technology is revolutionary in the spatial biology market, enabling tissue analysis with 20 channel whole-slide multiplex imaging in a single run.

RareCyte is seeking a Director of Marketing based in our Seattle, WA headquarters. The successful candidate will utilize marketing and scientific expertise to drive strategy and implement marketing activities including message development, content creation, lead generation, advertising, PR and market awareness campaigns. If you enjoy helping bring new technologies to market, have a background in life sciences, and are capable of fitting into a flexible and multidisciplinary environment, then this position is for you!

Responsibilities

Create, organize, and manage campaigns to generate leads that will drive a robust sales funnel
Develop and implement marketing strategies including positioning, messaging, and channel
Track success using KPIs and other metrics and report out to senior leadership on a regular basis
Develop marketing collateral including brochures, data sheets, application notes, flyers, presentations, video projects, etc.
Support tradeshows by developing messaging, conference emails, and collateral; take ownership for scientific abstract submission, poster and podium presentation schedules
Support launch of new products by developing presentations, collateral, training materials, awareness campaigns and website content
Create and manage the release process for company press releases, manage and distribute materials to the media
Manage the Pardot and Salesforce systems, develop and monitor metrics of campaigns and manage leads into the funnel
Develop website content, optimize and publish content updates
Travel to marketing events as required

Required Qualifications

Bachelor’s degree in life sciences, business, communications or marketing
Minimum 5 years marketing experience; 1-2 years in a leadership role
Excellent organizational and prioritization skills with strong attention to detail
Creative thinker, self-driven and highly organized
Experience with CRM systems (e.g. SalesForce), Microsoft Office (Word, Excel and PowerPoint)
Must be able to work independently, communicate proactively, manage multiple projects and prioritize daily tasks
Understanding of online/digital marketing, website management and social media
Scientific background in life sciences with experience in one or more of the following is a plus: oncology, pathology, or spatial biology
Experience in launching and scaling products in life sciences
Experience with Adobe Creative Suite (InDesign, Acrobat)

Compensation:

Base Pay Range: $160,000 - $190,000 (annualized salary)

The base pay/salary range represents an estimated range for this position in the Seattle area. Determining a base wage will be based on several factors which include skill set, level of education, experience and qualifications, as well as the comparison to existing RareCyte employees at a similar level or in a similar position (as appropriate). Some roles may also qualify for additional compensation such as bonus, commission, stock options and travel allowance.

Benefits:

At RareCyte, we support our employees in and out of the office. Click here to view a list of benefits offered to eligible employees.

RareCyte strives to maintain a COVID-free workplace. To that end, being fully vaccinated is a condition of employment for all new RareCyte hires. Applicants unable to comply with this policy due to an underlying medical condition or sincerely held religious belief may be eligible for an accommodation, unless such an accommodation would be unduly burdensome or present a direct threat to RareCyte’s employees or others with whom our employees engage in the course of performing their jobs. To request an accommodation, please contact RareCyte Human Resources at hr@rarecyte.com.

Average salary estimate

$175000 / YEARLY (est.)

min

max

$160000K

$190000K

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What You Should Know About Director of Marketing, RareCyte

At RareCyte, a pioneering Life Sciences Precision Biology company based in Seattle, we are on the lookout for an innovative Director of Marketing. If you have a knack for blending marketing prowess with scientific insight, this could be your dream job! You'll be at the forefront of our efforts to introduce groundbreaking technology, like the revolutionary Orion platform that's setting new standards in spatial biology. In this role, you'll dive into crafting powerful marketing strategies that resonate with our audience and drive lead generation. Imagine organizing dynamic campaigns that not only highlight our cutting-edge products but also engage and excite the scientific community! Your responsibilities will span from developing captivating marketing materials to monitoring campaign success through KPIs. Collaboration is key here, as you'll work alongside cross-functional teams and leadership to align our marketing initiatives with RareCyte's vision. This is a rare opportunity for someone with a strong background in life sciences, creativity, and leadership flair to impactfully shape how we share our advancements with the world. So, if you're ready to take on a multifaceted role that blends strategy, creativity, and scientific marketing, we'd love to hear from you and see how you can help RareCyte reach new heights!

Frequently Asked Questions (FAQs) for Director of Marketing Role at RareCyte

What are the key responsibilities of the Director of Marketing at RareCyte?

As the Director of Marketing at RareCyte, you will be responsible for creating and managing campaigns to generate leads, developing marketing strategies, and producing a variety of marketing collateral. You'll also track campaign success using KPIs and engage in supportive tasks for tradeshows and product launches. Your role is crucial in communicating our innovative technologies to the market effectively.