Digital Marketing Coordinator

As a Digital Marketing Coordinator at RCX Sports, you'll be responsible for assisting with the planning and execution of digital marketing strategies for various well-known sports brands. Your role includes managing paid media campaigns, analyzing performance data, generating reports, and collaborating with diverse teams to create cohesive marketing efforts that align with our business objectives.

To qualify for the Digital Marketing Coordinator position at RCX Sports, candidates should have a Bachelor’s degree in Marketing, Communications, or a related field, along with at least 1 year of experience in digital marketing or social media—preferably in the sports industry. Hands-on experience with social media advertising and web analytics is also essential for success in this role.

The Digital Marketing Coordinator at RCX Sports plays a crucial role in promoting our youth sports programs. By developing and optimizing digital marketing campaigns, you help increase visibility and engagement, ultimately making sports more accessible to young athletes and their communities. Your efforts will directly contribute to enhancing the youth sports experience.

RCX Sports offers a competitive starting salary and a generous benefits package for the Digital Marketing Coordinator position, including medical, dental, and vision plans, a 401(k) with company matching, unlimited PTO, and wellness reimbursements. Additionally, the flexibility of a hybrid work schedule enhances work-life balance.

The work environment for a Digital Marketing Coordinator at RCX Sports is both dynamic and collaborative. You'll engage with various departments, brainstorm new ideas during meetings, and have the flexibility of a hybrid schedule that allows for remote work and on-site collaboration at our offices in Roswell, GA, or Sylvan Lake, MI.

Familiarity with tools such as Google Analytics, Facebook Business Manager, and various content management systems is crucial. Highlight your hands-on experience with these tools and discuss how you've leveraged them for campaign optimization and performance tracking.

Measuring success can involve various metrics, depending on the campaign goals. Discuss specific KPIs, such as conversion rates, engagement metrics, and ROI, and share a relevant experience where you successfully tracked and analyzed these metrics.

Provide a detailed response focusing on your role in the campaign's planning, execution, and analysis. Share metrics that demonstrate the campaign's success and what insights you gained to apply to future projects.

Demonstrate your proactive approach to professional development by mentioning specific industry blogs, podcasts, or conferences you follow. Highlight any particular trends you’ve implemented in past roles as a result of staying informed.

Discuss your approach to A/B testing, audience targeting, and creative adjustment based on performance data. Provide examples of how these strategies have improved engagement and reduced costs in previous campaigns.

Emphasize your project management skills and tools you utilize to prioritize tasks effectively. Sharing specific techniques that help you stay organized while maintaining campaign quality will showcase your ability to thrive under pressure.

Highlight your familiarity with WordPress or similar platforms, discussing specific projects where you've leveraged these tools for digital marketing experiences. Include how you contribute to improving website SEO and user experience.

Share your passion for sports, your creative and analytical mindset, and how these qualities align with RCX Sports' mission. Express your enthusiasm for the role and how you envision contributing to the company’s goals.

Discuss your communication skills and experience working within diverse teams. Highlight your adaptability in understanding various perspectives and how you contribute to enhancing team dynamics for successful campaign execution.

Share your aspirations in the field, emphasizing a desire to grow, learn, and take on more responsibilities. Insert how you see the Digital Marketing Coordinator position at RCX Sports as a valuable stepping stone towards those goals.