Founding Sales Development Representative / Business Development Representative
About the role
About Us
The vast majority of enterprise data is in files like PDFs and spreadsheets. That includes everything from financial statements to medical records. Reducto helps AI teams turn those really complex documents into LLM-ready inputs with exceptional accuracy. This means they can build more reliable products while saving engineering time.
Our Traction
In the last six months we've scaled to 7 figures in ARR, serving customers from ambitious startups to Fortune 10 enterprises. We're now processing tens of millions of pages monthly and looking for a Founding SDR to help accelerate our growth.
The Opportunity
As a founding member of our GTM team, you'll own our outbound strategy and have the responsibility of generating pipeline during this period of rapid scale. For the right candidate, this role offers a clear path to progress into an Account Executive position as we expand our GTM org.
We would love to meet you if the following resonates:
You’re Scrappy: You're tenacious and creative in finding ways to reach the right customers. You don't just follow playbooks – you write them. We want someone who spots opportunities others miss and isn't afraid to run scrappy experiments to prove out new channels.
You Get Technical Buyers: You have 2+ years of experience as a BDR or in a Growth role, ideally selling technical products to technical buyers
You’re an Exceptional Communicator: You can speak the language of technical buyers and quickly grasp their needs. You're exceptional at both written and verbal communication.
You’re Extremely Organized and Process Oriented: You’re incredibly organized and follow a strict process to maintain CRM cleanliness and keep track of experiments you’re running and the results.
You Know Sales Dev Best Practices: In short, this isn’t your first rodeo. You’ve tried all the tools, know the messaging best practices and know how to scale an outbound effort without getting your inbox(es) spammed.
The core work will include:
80% of Time
Building and executing creative outbound campaigns to generate qualified leads
Setting up and optimizing new lead generation channels through content and marketing experiments
20% of Time
Building basic sales processes / tracking of efforts in CRM
Supporting deals from initial contact through to close
Creating content that resonates with technical decision makers
Bonus points if you:
Have experience selling ML/AI or developer tools
Have previously worked at a high-growth startup
Bring established relationships in the ML/AI ecosystem
Have a technical background or strong interest in AI/ML
Have demonstrated success in previous BDR roles with clear metrics
This is an in person role at our office in SF. We’re an early stage company which means that the role requires working hard and moving quickly. Please only apply if that excites you.
About Reducto
Nearly 80% of enterprise data is in unstructured formats like PDFs
PDFs are the status quo for enterprise knowledge in nearly every industry. Insurance claims, financial statements, invoices, and health records are all stored in a structure that’s simply impractical for use in digital workflows. This isn’t an inconvenience—it’s a critical bottleneck that leads to dozens of wasted hours every week.
Traditional approaches fail at reliably extracting information in complex PDFs
OCR and even more sophisticated ML approaches work for simple text documents but are unreliable for anything more complex. Text from different columns are jumbled together, figures are ignored, and tables are a nightmare to get right. Overcoming this usually requires a large engineering effort dedicated to building specialized pipelines for every document type you work with.
Reducto breaks document layouts into subsections and then contextually parses each depending on the type of content. This is made possible by a combination of vision models, LLMs, and a suite of heuristics we built over time. Put simply, we can help you:
Accurately extract text and tables even with nonstandard layouts
Automatically convert graphs to tabular data and summarize images in documents
Extract important fields from complex forms with simple, natural language instructions
Build powerful retrieval pipelines using Reducto’s document metadata
Intelligently chunk information using the document’s layout data
Average salary estimate
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Are you ready to jump into a thrilling opportunity as a Founding Sales Development Representative at Reducto in the vibrant San Francisco area? Here at Reducto, we’re pioneering the future of document processing, helping AI teams transform complex files like PDFs and spreadsheets into highly accurate, LLM-ready inputs. Our innovative approach is saving countless hours of engineering time and enabling the creation of reliable AI products for businesses from ambitious startups to Fortune 10 giants. As our Founding SDR, you'll be at the forefront of this exciting growth phase, responsible for shaping our outbound strategy and generating a robust pipeline of prospects. If you’re scrappy, innovative, and have a knack for connecting with technical buyers, we want you on our team! Your role will consist of 80% creative outbound campaigns and lead generation, alongside 20% of building sales processes and tracking efforts in our CRM. You'll need to be an excellent communicator who understands the technical landscape and thrives in a fast-paced environment. Join us, and help redefine how enterprises handle their data, all while having the chance to grow into an Account Executive position as we expand. If the thought of building something incredible in a high-growth startup excites you, then Reducto might just be your next adventure.
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