Large Law Marketing Intern (Hybrid)

As a Large Law Marketing Intern at LexisNexis, your key responsibilities include assisting in the development and delivery of demand generation and retention campaigns. You will collaborate with sales and marketing teams to create and execute innovative marketing initiatives while owning projects that have customer-facing deliverables. Additionally, you'll leverage marketing technology tools like Salesforce and Pardot to build, execute, and measure campaigns, alongside utilizing social media platforms to enhance marketing engagement.

To qualify for the Large Law Marketing Intern position at LexisNexis, you must be a currently enrolled student pursuing a degree in business, marketing, or a related field. You should have a proactive attitude towards delivering customer-facing projects and possess excellent organizational skills and attention to detail. Additionally, effective communication and collaboration within a team environment are essential, along with a willingness to learn new marketing technologies.

The internship program for the Large Law Marketing Intern at LexisNexis will run from June 2, 2025, to August 8, 2025. This structured timeframe allows interns to fully engage with the marketing initiatives and contribute to impactful campaigns throughout their experience.

As a Large Law Marketing Intern at LexisNexis, you will gain hands-on experience in demand generation and retention strategies, enhancing your understanding of how to effectively drive marketing campaigns in a competitive industry. You'll also develop skills in using leading marketing technology platforms, improve your social media engagement techniques, and enhance your project management skills through ownership of customer-facing deliverables.

The Large Law Marketing Intern position at LexisNexis is a hybrid role based in Dayton, OH, requiring interns to be within driving distance of the office. While some tasks may allow for remote work, intern responsibilities will generally necessitate occasional in-office presence to collaborate with the marketing and sales teams effectively.

When developing a marketing campaign as a Large Law Marketing Intern, it's essential to start with research on the target audience and identify their needs. A successful campaign should outline clear objectives and utilize appropriate messaging tailored to the audience. Utilize data analytics tools to measure effectiveness and adapt strategies based on real-time feedback, allowing for continuous improvement.

To prepare for the Large Law Marketing Intern position, focus on familiarizing yourself with marketing technologies such as Salesforce, Pardot, and Smartsheets. Highlight any experience you have in these areas, along with your eagerness to learn new technologies, as adaptability is crucial in the ever-evolving marketing landscape.

When discussing your involvement in a social media campaign, focus on the goals, strategies implemented, and results achieved. Emphasize your creative contributions, the platforms used, and how you measured success, whether through engagement metrics or conversions and how this experience will translate to the role at LexisNexis.

In a fast-paced environment like that of a Large Law Marketing Intern, prioritization is key. I begin by assessing project deadlines and urgency, then break down tasks into manageable steps. Tools like digital calendars and project management software can help me stay organized, ensuring all projects get the attention they need while meeting individual deadlines.

Content creation is fundamental to marketing as it informs, engages, and drives conversions from target audiences. As a Large Law Marketing Intern, I would focus on producing valuable, engaging content that addresses the needs of our audience, fostering strong relationships and building brand trust while applying analytics to refine our approach based on audience engagement.

Adapting a campaign based on audience feedback involves closely monitoring engagement metrics and listening to customer insights. As a Large Law Marketing Intern, I would analyze the data collected, identify areas of improvement, and make necessary adjustments, whether it’s in messaging, target audience, or channels used to ensure that we’re meeting customer needs effectively.

Interviewers may ask about teamwork to assess your collaboration skills. Share a specific example detailing your role, how you contributed to the team's success, and how you handled any challenges, focusing on effective communication, managing differing opinions, and ultimately achieving a common goal relevant to marketing initiatives.

When discussing your interest in marketing, express your passion for creative problem solving, understanding market dynamics, and the thrill of using innovative technologies to connect with audiences. Highlight how these interests make you excited about the possibilities you'll explore as a Large Law Marketing Intern at LexisNexis.

I stay updated with marketing trends by following industry blogs, podcasts, and online courses that highlight emerging trends and best practices. Additionally, I participate in webinars and engage in marketing communities, allowing me to learn from seasoned professionals in the field. This continuous learning approach is vital for a successful Large Law Marketing Intern.

In five years, I envision myself having gained substantial experience in marketing, ideally in a leadership position within a reputable company like LexisNexis. I aim to be leveraging my analytical and strategic skills to drive innovative campaigns while contributing significantly to business growth and team success.