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Marketing Technology Analyst

About Our Client:

They are a boutique digital agency, and they are seeking a powerful and dynamic Marketing Technology Analyst for their fast-growing team.

About the role:

They are looking for a talented and detail-oriented Data Analyst to join their growing team. This role will focus on dashboard development, data integration, BI visualization, data quality assurance, and assistance in CDP integrations. You’ll be working with various data platforms and tools to help build scalable solutions that drive business insights and improve data management processes. 

Key Responsibilities:

  • Support in development and maintenance of interactive dashboards and data visualizations using tools like Looker, Power BI, or similar platforms to support business decision-making. 
  • Perform data integration tasks across multiple systems, ensuring accurate and seamless data pipelines between different sources and databases. 
  • Support data QA and conduct audits to identify and fix discrepancies in data to maintain integrity and accuracy. 
  • Collaborate with cross-functional teams, including marketing, IT, and analytics, to understand data requirements and translate them into technical solutions. 
  • Help design, develop, and optimize data models to ensure scalability and performance within data warehouses. 
  • Troubleshoot and resolve issues with data pipelines. 
  • Maintain and update documentation on data flows, integration processes, and dashboard reporting structures. 
  • Map data flow through the technology and tool stack to identify gaps and opportunities for optimization. 
  • Assist in the integration and management of Customer Data Platforms (e.g. Segment), ensuring data flows smoothly between different marketing and analytics platforms. 
  • Besides implementation, you’ll be in charge of deriving actionable insights from raw data.
    • 2-5 years of experience in data analysis and integration, or related field, with a focus on data pipelines and BI integration. 
    • Experience working with CDPs like Twilio Segment is preferred. 
    • Experience in integrating data across various martech tools and technologies such as Segment, Optimizely, and BI tools like Power BI / Google Data Studio. 
    • Strong attention to detail with experience in data QA processes, including debugging and resolving data discrepancies. 
    • Strong problem-solving skills with the ability to work independently as well as in a collaborative team environment. 
    • Ability to collaborate effectively with cross-functional teams and communicate complex technical concepts to both technical and non-technical stakeholders. 
    • Ability to communicate effectively in English and ample availability particularly within working hours of the North American Central Time Zone. 
    • Problem-solving mindset and strong analytical skills, with the ability to quickly identify and resolve issues in a fast-paced environment. 
    • Strong attention to detail and a commitment to delivering high-quality data solutions. 
    • Experience in behavioral analytics (e.g., Google Analytics 4), with a strong understanding of user behavior patterns and the ability to identify trends. 
    • Proficiency in building and maintaining dashboards and data visualizations using tools like Power BI, Looker, or similar platforms. 
    • Knowledge of SQL and experience with relational databases (e.g., MySQL, PostgreSQL) for querying, integration, and troubleshooting. 
    • Familiarity with data integration tools (e.g. ETL tools, Zapier), cloud environments (e.g. AWS, Azure), and data warehouses (e.g. Snowflake, Databricks)
  • Full time
  • 100% remote

This position is open to candidates who are both based and residing in Latin American (LATAM) countries, such as Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela.

Applicants based outside LATAM, including those in the United States or other regions, will not be considered. Resumes must be submitted in English, and applications that do not meet these criteria will be automatically rejected.

We are a staffing agency that partners with multiple clients. To maintain fairness and avoid conflicts of interest, we can only process one application per candidate at a time. However, we always keep your information on file, and if something changes with your initial application, we will consider you for other roles that match your experience.

What You Should Know About Marketing Technology Analyst, Remote Talent LATAM

Join a vibrant and dynamic digital agency as a Marketing Technology Analyst, where you'll leverage your data analysis expertise to help shape impactful marketing strategies! This role requires a creative yet detail-oriented individual who thrives in a collaborative environment. In your role, you’ll dive into dashboard development, data integration, and business intelligence visualization to craft interactive dashboards that empower decision-making across the organization. The Marketing Technology Analyst will navigate complex data platforms, ensuring a seamless data flow between different systems and contributing to the enhancement of customer data platforms (like Twilio Segment). You'll utilize your skills in SQL and relational databases to troubleshoot and resolve any discrepancies while communicating effectively with cross-functional teams. Your passion for data quality assurance will drive the integrity and accuracy of critical business insights, while your problem-solving mindset will help uncover actionable opportunities for optimization. This full-time position is 100% remote and open to candidates residing in Latin American countries. If you’re looking for a place to apply your analytical skills and drive significant impact, the Marketing Technology Analyst position at this boutique agency is the perfect opportunity for you to grow and shine in your career!

Frequently Asked Questions (FAQs) for Marketing Technology Analyst Role at Remote Talent LATAM
What are the key responsibilities of the Marketing Technology Analyst at the digital agency?

The Marketing Technology Analyst at our boutique digital agency will support the development and maintenance of interactive dashboards, perform data integration tasks, and conduct data quality assurance. You will collaborate with marketing, IT, and analytics teams to translate data requirements into technical solutions while ensuring the integrity and accuracy of data pipelines.

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What qualifications are required for the Marketing Technology Analyst position?

To be successful as a Marketing Technology Analyst, candidates should possess 2-5 years of experience in data analysis, familiarity with Customer Data Platforms, and proficiency in business intelligence tools such as Power BI and Looker. A strong understanding of SQL, as well as experience in behavioral analytics, is also vital.

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What tools and technologies should a Marketing Technology Analyst be familiar with?

The ideal Marketing Technology Analyst should have experience with data integration tools, cloud environments like AWS or Azure, and data visualization platforms such as Google Data Studio and Power BI. Familiarity with relational databases like MySQL or PostgreSQL is also essential for querying and troubleshooting data.

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Can you describe the work environment for the Marketing Technology Analyst position?

This role is fully remote, allowing for a flexible work environment. The Marketing Technology Analyst will engage with various teams across different time zones, particularly within the North American Central Time Zone, making effective communication and collaboration key aspects of the job.

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What opportunities for growth are available for a Marketing Technology Analyst in your agency?

As a Marketing Technology Analyst, you'll be part of a fast-growing digital agency where continuous learning and skill development are encouraged. You’ll have opportunities to take on challenging projects, work with cutting-edge technologies, and potentially advance into more specialized roles in data analytics and marketing technology.

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Common Interview Questions for Marketing Technology Analyst
How do you approach data visualization for different stakeholders?

When addressing data visualization for various stakeholders, it’s important to tailor your approach based on their unique needs. Understand their objectives and levels of technical expertise, and create dashboards that communicate insights clearly—using appropriate metrics and visual elements to tell the data story effectively.

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What experience do you have with Data Quality Assurance processes?

In my previous role, I implemented Data Quality Assurance processes by conducting regular audits and troubleshooting discrepancies. I used automated testing tools to identify data integrity issues and employed best practices to maintain high standards for data accuracy.

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Can you describe your experience with Customer Data Platforms?

I have hands-on experience integrating Customer Data Platforms like Segment into marketing strategies. I was responsible for ensuring seamless data flow between various martech tools, significantly improving data accessibility and enhancing the overall campaign effectiveness.

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How do you ensure effective collaboration with cross-functional teams?

I prioritize open communication and regular check-ins with cross-functional teams. By scheduling collaborative meetings to discuss data needs and expectations, I can effectively translate technical concepts into terms that are easily understood by marketing and IT teams.

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What are your strategies for troubleshooting data discrepancies?

I adopt a systematic approach by first validating the data sources and identifying where the discrepancies occur. Utilizing SQL queries and data profiling, I can drill down to the root cause and implement corrective measures to prevent reoccurrence.

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Describe your experience with business intelligence tools.

I have extensive experience using business intelligence tools like Power BI and Looker, where I have created interactive dashboards and visual reports that help in real-time decision-making and business evaluations. My focus is always on usability and translating complex data into actionable insights.

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What is your experience with data integration across platforms?

I have a solid background in data integration involving multiple systems. By utilizing ETL tools and APIs, I designed and maintained effective data integration workflows that ensured data consistency and harmony across the marketing technology stack.

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How do you handle tight deadlines when working on data projects?

In high-pressure situations, I prioritize tasks based on urgency and impact while maintaining a clear line of communication with stakeholders. I find that breaking projects into manageable phases and setting mini-deadlines can help in timely delivery without compromising quality.

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What techniques do you use to derive insights from raw data?

I utilize various statistical analysis techniques and visualization methods to extract insights from raw data. By applying exploratory data analysis and machine learning algorithms, I can uncover trends and patterns that guide marketing strategies.

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How proficient are you in using SQL for data analysis?

I am proficient in SQL with several years of experience querying relational databases. My expertise includes complex joins, subqueries, and performance tuning to extract and analyze data effectively for reporting and decision-making purposes.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
February 8, 2025

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