Influencer Marketing Manager (iGaming)

As an Influencer Marketing Manager at RISK Inc., your primary responsibilities include searching for and collaborating with influencers to promote our products. You'll be negotiating partnership terms, building a robust partner database, and crafting creative campaign concepts. Additionally, you'll analyze campaign performance metrics to optimize strategies and scale successful initiatives, all while managing multiple campaigns across various platforms.

Candidates for the Influencer Marketing Manager role at RISK Inc. should have at least six months of experience in influencer marketing, with prior experience in the gambling industry considered a significant advantage. Strong negotiation skills, an understanding of social media analytics, and the ability to build long-term partnerships are essential. Organizational skills and experience with analytical tools will also enhance your candidacy.

In the Influencer Marketing Manager position at RISK Inc., you will work across multiple platforms including Instagram, TikTok, Telegram, and YouTube. Your ability to adapt strategies tailored to each platform’s audience and regulations will be key to successfully executing our marketing campaigns.

At RISK Inc., we prioritize the well-being of our employees by offering comprehensive benefits, including paid sick leave, medical insurance, and wellness programs. This includes access to mental health resources and opportunities to engage in physical activities such as gym memberships or yoga classes, promoting a balanced lifestyle.

The work culture at RISK Inc. is dynamic and ambitious, fostering an environment where creativity thrives. As an Influencer Marketing Manager, you'll be part of a forward-thinking team that stays ahead of industry trends, collaborates freely, and values innovative content. We believe in remote work flexibility, allowing you to perform your best from anywhere.

When answering this question, focus on specific campaigns you’ve managed, detailing your role in partnering with influencers and analyzing campaign results. Highlight your skills in negotiation and creative concept development, which are crucial for the Influencer Marketing Manager role at RISK Inc.

Discuss the key metrics you track, such as reach, engagement, conversions, and ROI. Mention tools you use for analytics and how you adapt strategies based on performance insights, showcasing your data-driven approach relevant to RISK Inc.'s analytics-driven culture.

Express your approach to researching potential influencers, focusing on their audience alignment with RISK Inc.'s brand and how you would initiate contact. Describe the importance of building authentic relationships and finding mutually beneficial opportunities.

Use this opportunity to recount a specific campaign, detailing your involvement in negotiating terms, executing the campaign, and evaluating its success. Speak about the challenges you faced and how you overcame them, demonstrating your problem-solving and strategic thinking skills.

Mention any specific software or tools that you have experience with for managing campaigns, tracking performance metrics, and maintaining relationships with influencers. Highlight your proficiency in using analytical tools, which aligns with RISK Inc.’s data-driven focus.

It's important to discuss your understanding of compliance regulations relevant to the iGaming industry and how you ensure that all content adheres to platform policies. Explain your capability to creatively navigate restrictions while remaining compliant.

Provide insights into changing trends, such as the rise of micro-influencers or the impact of emerging platforms. Relate your thoughts to how RISK Inc. can leverage these trends for growth and engagement with target audiences.

Highlight your organizational skills, multitasking abilities, and any project management methods or tools you use. By showing a systematic approach to handling multiple campaigns, demonstrate how you would excel in a dynamic role at RISK Inc.

Share your passion for both marketing and the gaming sector. Discuss what attracts you to influencer marketing, such as the creativity involved and the direct impact on brand perception, tying it back to your enthusiasm for contributing to RISK Inc.'s success.

Talk about innovative campaign strategies you’ve implemented, showcasing your ability to think outside the box. Mention specific examples where these creative approaches led to successful outcomes, which aligns with RISK Inc.'s emphasis on trend-setting and unique content.