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Relationship Development Associate, Private Equity Practice

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Sales

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

THE ROLE

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. Our Global Private Equity & VC Practice is transforming the way private equity firms build value for investors and their portfolio companies and transforming/scaling how Salesforce accelerates its growth by specializing in this broad horizontal sector across all our industries.

We provide a unique form of strategic relationship capabilities to accelerate growth, and reduce risk. Blending analysis, vision, product-oriented thought leadership, with a focus on AI and Data, business case development and an entrepreneurial approach that enables senior Private Equity executives and their Portfolio Company Executives to rethink how quickly, easily and cost-efficiently they can achieve their strategic objectives and deliver next-generation, value creation-enhancing customer experiences across sales, service, marketing and commerce using the Salesforce platform.

As Relationship Development Associate (RDA) you will be responsible for supporting the growth of our middle market Private Equity (PE) partnerships, bringing unique points of view, analytical rigour and a broad range of industry knowledge to drive growth. Salesforce's PE Practice works with our PE Partners to accelerate value creation in their portfolio companies through digital transformation, leveraging the Salesforce platform, ISVs and the broader ecosystem.

In your role, you will work directly with our Mid-Market Director and overall PE team to identify firms for outreach that can develop deep partnerships, accelerate value creation for the PE firm and scale the broader Private Equity Practice team as we continue to grow. You will be responsible for developing unique points of view on value creation opportunities across the PE firm's portfolio, lead robust quantitative and qualitative analysis and contribute to customer-facing engagements. As an RDA, you will originate new opportunities and influence sales cycles through a value selling approach that takes into consideration the specific transformation needs per portfolio company. You will help bring the “Best of Salesforce” product specialists, solution engineers, account teams, and industry authorities and enable account teams and ecosystem partners on how to effectively sell to private equity owned companies.

RESPONSIBILITIES

  • Proactively identify and pursue new opportunities to partner within Private Equity firms and their portfolio companies. Develop strategies to increase adoption of Salesforce’s solutions.

  • Build and maintain strong, long-lasting relationships with key stakeholders at Private Equity firms, ensuring a deep understanding of their needs and challenges.

  • Leverage Salesforce CRM to manage client data, track opportunities, generate reports, and maintain an accurate pipeline. Provide insights through data analytics to improve decision-making.

  • Provide regular updates on business development activities, pipeline status, and market trends. Use Salesforce to generate reports that track key performance metrics and highlight areas for improvement.

  • Stay informed on market developments, industry trends, and competitive landscape, with a focus on how they impact the Private Equity sector and our software offerings.

  • Work closely with the Global Director and cross-functional teams to ensure seamless communication and alignment with broader business strategies.


MINIMUM REQUIREMENTS

  • 2-4 years of experience in business development, sales, or relationship management, ideally in the technology or software industry.

  • Familiarity with the private equity landscape and an understanding of how PE firms operate is a plus.

  • Knowledge of the Salesforce ecosystem and its suite of solutions, including hands on proficiency, pipeline management, reporting, and data analysis

  • Proven track record of driving business growth, identifying opportunities, and closing deals in a client-facing role.

  • Highly motivated and able to work independently with minimal supervision. Comfortable managing multiple projects simultaneously and taking initiative in a fast-paced environment.

  • Strong analytical and reporting skills, with the ability to extract insights from data and communicate them effectively.

  • Excellent interpersonal, written, and verbal communication skills. Ability to present ideas clearly and confidently to internal and external partners.


PREFERRED REQUIREMENTS

  • Results-oriented and focused on achieving business objectives

  • Strong problem-solving abilities and analytical mentality

  • Team player who is adaptable and thrives in a dynamic environment

  • Strong attention to detail with excellent organizational skills

  • Ability to build and nurture strong client relationships

Note: This role is office-flexible, and the expectation is to be in office a minimum of three days per week.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

For New York-based roles, the base salary hiring range for this position is $72,660 to $111,440.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.
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Average salary estimate

$92050 / YEARLY (est.)
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$72660K
$111440K

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What You Should Know About Relationship Development Associate, Private Equity Practice, Salesforce

If you're ready to take on a transformative role as a Relationship Development Associate in the Global Private Equity Practice at Salesforce, you're in for an exciting journey! Located in the vibrant city of New York, this position is all about building strong partnerships that drive growth and innovation within the private equity sector. Here, you’ll collaborate closely with our Mid-Market Director and the Private Equity team to identify firms for outreach efforts, helping to foster deep partnerships that unlock value for both the firms and their portfolio companies. Your analytical skills and industry knowledge will shine as you develop unique insights into value creation opportunities and lead both qualitative and quantitative analyses. A crucial part of your day-to-day will involve leveraging Salesforce CRM to manage client data effectively, track new opportunities, and provide meaningful reporting insights that shape our strategy. With your passion for helping firms harness the power of Salesforce’s solutions, you'll play an essential role in guiding our clients towards successful digital transformations. Plus, as the business landscape continuously evolves, your insights into market trends will be invaluable in keeping our strategies aligned with industry dynamics. This role is perfect for someone who thrives in a dynamic environment and is eager to make a difference by helping organizations enhance their customer experiences through innovative Salesforce offerings. If you're ready to become a part of a team that’s dedicated to making businesses not just succeed, but excel, then we’d love to see your application!

Frequently Asked Questions (FAQs) for Relationship Development Associate, Private Equity Practice Role at Salesforce
What are the primary responsibilities of a Relationship Development Associate at Salesforce?

As a Relationship Development Associate (RDA) at Salesforce, you will be responsible for supporting the growth of our private equity partnerships through key tasks such as identifying new partnership opportunities, developing strategies to increase the adoption of Salesforce solutions, and building long-lasting relationships with stakeholders in private equity firms. Your analytical skills will come into play as you conduct quantitative and qualitative analyses to drive robust customer engagements and value creation initiatives.

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What qualifications are needed to apply for the Relationship Development Associate position at Salesforce?

To apply for the Relationship Development Associate role at Salesforce, candidates should have 2-4 years of experience in business development, sales, or relationship management, preferably in the technology or software sector. Familiarity with the private equity landscape will be beneficial. Additionally, proficiency in using Salesforce CRM for managing data and tracking opportunities is essential.

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How does the Relationship Development Associate contribute to the growth of the Private Equity Practice at Salesforce?

The Relationship Development Associate plays a pivotal role in the growth of the Private Equity Practice at Salesforce by proactively identifying partnership opportunities within private equity firms and their portfolio companies. By leveraging unique insights and data analytics, you will contribute to value creation strategies that enhance business outcomes and drive the successful adoption of Salesforce solutions across different sectors.

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What skills are important for success in the Relationship Development Associate role at Salesforce?

For success as a Relationship Development Associate at Salesforce, candidates should possess strong analytical and reporting skills, excellent interpersonal communication abilities, and the motivation to work independently in a fast-paced environment. It's crucial to have a results-oriented mindset and the ability to build and nurture relationships with various stakeholders, along with a keen understanding of the private equity industry and technology trends.

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What is the work environment like for a Relationship Development Associate at Salesforce in New York?

The work environment for a Relationship Development Associate at Salesforce in New York is dynamic and collaborative. While the role is office-flexible, there’s an expectation to be in the office at least three days a week, fostering a culture of collaboration. You’ll be part of a team that values innovation, supports your professional growth, and is committed to making a positive impact within the private equity sector.

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Common Interview Questions for Relationship Development Associate, Private Equity Practice
How do you prioritize tasks as a Relationship Development Associate?

In prioritizing tasks as a Relationship Development Associate, it’s crucial to assess the urgency and potential impact of each task on business development. I recommend creating a daily or weekly list that categorizes tasks by importance and deadlines, focusing on client needs and key opportunities that align with Salesforce’s growth objectives to ensure effective and strategic execution.

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Can you describe a successful partnership you developed in a previous role?

In my previous role, I developed a successful partnership with a mid-sized technology firm by first understanding their unique challenges and objectives. By tailoring our approach to their specific needs and presenting a clear value proposition, we engaged in a collaborative process that led to increased adoption of our solutions, ultimately resulting in a 30% increase in their operational efficiency.

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What strategies would you use to identify new opportunities for Salesforce within Private Equity firms?

To identify new opportunities within Private Equity firms, I would leverage market research, industry news, and data analytics to uncover trends and gaps in their operations. Regular engagement with decision-makers, understanding their pain points, and effectively communicating the value Salesforce can bring would also be essential strategies to convert leads into partnerships.

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How would you handle a difficult conversation with a Private Equity client?

Handling difficult conversations requires empathy and active listening. I would first seek to fully understand the client’s concerns by asking open-ended questions. By acknowledging their perspective and providing transparent insights, I would aim to collaboratively resolve the issue while reinforcing the value of our partnership and the solutions Salesforce provides.

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What role does data analysis play in your approach to driving business growth?

Data analysis is a cornerstone of my approach to driving business growth. By utilizing Salesforce CRM and analyzing client data, I can identify trends that inform strategic decisions, track performance metrics, and derive actionable insights that enhance client engagements. This data-driven approach allows us to tailor solutions that effectively address client needs and foster long-term relationships.

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How do you ensure continuous learning and adaptation in your role?

I prioritize continuous learning by staying updated on industry trends, attending relevant workshops, and engaging with peers to share insights. This commitment to learning enables me to adapt my strategies and approaches as market dynamics change, ensuring I can provide the best support to Private Equity firms and maximize the impact of Salesforce's solutions.

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Describe your experience with Salesforce products and how it informs your work.

My experience with Salesforce products includes hands-on proficiency in using CRM for data management and pipeline tracking. This familiarity with the platform enables me to effectively navigate its features and present tailored solutions to clients, ensuring they maximize the value of Salesforce in their operational strategies and engage meaningfully with their customers.

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What qualities do you believe are essential for a successful Relationship Development Associate?

Essential qualities for a successful Relationship Development Associate include strong analytical skills, excellent communication abilities, a proactive mindset, and a deep understanding of the industry. Being results-driven and customer-focused while possessing the adaptability to thrive in a dynamic environment are also crucial for building successful partnerships.

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How do you approach building relationships with key stakeholders at Private Equity firms?

Building relationships with key stakeholders involves understanding their specific needs and challenges. I approach these relationships by establishing trust through consistent, open communication and demonstrating value through insights and solutions tailored to their goals. Regular follow-up and ongoing engagement further strengthen these relationships over time.

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What motivates you to work in the Private Equity sector?

I am motivated to work in the Private Equity sector due to its dynamic nature and the significant impact technology can have on operational efficiencies. Being a part of a team that helps firms navigate digital transformations and unlock new growth opportunities excites me, particularly when I see the tangible results that Salesforce solutions achieve for our partners.

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Salesforce was founded with a mission to transform business operations and make a positive global impact. It is a cloud-based company providing customer relationship management (CRM) software and applications.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Paid Time-Off
Maternity Leave
Paternity Leave
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Employee Resource Groups
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 28, 2025

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