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Senior Investment Marketing Specialist

SEI is seeking a Senior Investment Marketing Specialist to join the Asset Management Marketing team. You will be responsible for developing and executing investment product content and sales enablement tools for the North American business that help promote our investment products to financial advisors. Specifically, you will play a key role in bringing our investments to market by creating compelling messaging, analyzing market trends to anticipate client and prospect needs, and collaborating with our sales and investment teams.

 

The ideal candidate will have experience in the financial advisor space, a solid and growing understanding of investment solutions and concepts, and a passion for simplifying complex content.

 

This role reports to the head of Product Marketing for Asset Management Marketing.

 

Responsibilities

        Support the development and execution of comprehensive and integrated product marketing strategies that align with business objectives

        Identify market opportunities and help define the product marketing roadmap

        Develop and articulate clear, compelling product positioning and thought leadership topics for our investment products, including model portfolios, ETFs, standalone mutual funds, and separately managed accounts (SMAs) across the U.S. and Canada

        Oversee the planning and execution of investment product launches, including sales enablement tools

        Ensure continuous market growth and transition from awareness to adoption in new market segments

        Understand financial advisor needs and behaviors to ensure that product positioning aligns with market trends and advisor and investor demands

        Be a partner to the Sales and Investment product teams, drafting and developing presentations, digital and traditional literature, and sales training materials  

        Help translate and transform sophisticated in-depth investment materials into clear and digestible content that can be shared with advisors and investors

        Contribute strategic ideas and themes that support the Asset Management Marketing team’s initiatives and help drive brand awareness

        Build strong internal relationships to ensure all internal resources are leveraged and optimized

        Work with Legal and Compliance to navigate the approval process

        Track and analyze the performance of product marketing activities

 

 

Qualifications

        5-8 years of experience in financial services marketing, preferably with an expertise in marketing investments and/or the financial intermediary business model

        Innovative thinker, with a track record for translating strategic thinking into action plans and output

        Proven results collaborating with Product Teams, creating and executing successful product marketing campaigns

        Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution

        Deep project management expertise

        Ability to thrive in a fast-paced and collaborative cross-functional organization

        Bachelor’s degree in communications, marketing, business, English or a related field

 

SEI’s competitive advantage:

To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive care for your physical and mental well-being, a strong retirement plan, tuition reimbursement, a hybrid working environment for most roles, support for working parents and flexible Paid Time Off (PTO) so you can relax, recharge and be there for the people you care about. 

Benefits include healthcare (medical, dental, vision, prescription, wellness, EAP, FSA), life and disability insurance (premiums paid for base coverage), 401(k) match, education assistance, commuter benefits, up to 11 paid holidays/year, 21 days PTO/year pro-rated for new hires which increases over time, paid parental leave, back-up childcare arrangements, paid volunteer days, a discounted stock purchase plan, investment options, access to thriving employee networks and more.

We are a technology and asset management company delivering on our promise of building brave futures (SM)—for our clients, our communities, and ourselves.  Come build your brave future at SEI.  


SEI is an Equal Opportunity Employer and so much more…


After over 50 years in business, SEI remains a leading global provider of investment processing, investment management, and investment operations solutions. Reflecting our experience within financial services and financial technology our offices encompass an open floor plan and numerous art installations designed to encourage innovation and creativity in our workforce. We recognize that our people are our most valuable asset and that a healthy, happy, and motivated workforce is key to our continued growth. At SEI, we’re (literally) invested in your success. We offer our employees paid parental leave, back-up childcare arrangements, paid volunteer days, education assistance and access to thriving employee networks. 


SEI is an equal opportunity / affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.

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What You Should Know About Senior Investment Marketing Specialist, SEI

Are you ready to take your marketing expertise to the next level? Join SEI as a Senior Investment Marketing Specialist in beautiful Ancient Oaks, Pennsylvania! In this pivotal role, you will be at the forefront of developing and executing compelling investment product content and sales enablement tools that truly resonate with financial advisors across North America. Your mission will be to communicate our unique investment solutions, from model portfolios to mutual funds, while analyzing market trends to understand what advisors and investors really need. Collaboration is key here, as you’ll work closely with sales and investment teams to craft persuasive messaging and create insightful materials. If you have a passion for transforming complex financial concepts into easy-to-understand content, a strong background in financial services marketing, and a desire to drive brand awareness, SEI is the perfect place for you. You'll thrive in our fast-paced, innovative culture, and enjoy the opportunity to contribute to groundbreaking marketing strategies as you help bring our investments to market. Plus, with our comprehensive benefits package and commitment to employee wellness, working at SEI means more than just a job; it's about building your brave future in a creative and inspiring environment. We're excited to meet you and share the journey of success together!

Frequently Asked Questions (FAQs) for Senior Investment Marketing Specialist Role at SEI
What are the primary responsibilities of a Senior Investment Marketing Specialist at SEI?

As a Senior Investment Marketing Specialist at SEI, your primary responsibilities include developing integrated product marketing strategies, creating compelling product narratives, and collaborating with sales teams to ensure effective messaging. You'll also be tasked with identifying market opportunities, planning product launches, and translating complex investment materials into accessible content for advisors and investors.

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What qualifications are needed for a Senior Investment Marketing Specialist at SEI?

To qualify for the role of Senior Investment Marketing Specialist at SEI, candidates should have 5-8 years of experience in financial services marketing, ideally with expertise in investment marketing. A bachelor's degree in communications, marketing, or a related field is required, along with excellent project management skills and a proven ability to collaborate effectively with Product Teams.

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How does SEI support professional growth for Senior Investment Marketing Specialists?

SEI is dedicated to supporting professional growth through a comprehensive benefits package that includes tuition reimbursement, education assistance, and access to employee networks. By fostering an innovative environment and providing various opportunities for development, SEI helps Senior Investment Marketing Specialists advance their careers while maintaining a healthy work-life balance.

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What skills are essential for success as a Senior Investment Marketing Specialist at SEI?

Essential skills for a Senior Investment Marketing Specialist at SEI include creative problem-solving, strong communication and negotiation abilities, and deep project management expertise. The ideal candidate will also need to be an innovative thinker, capable of translating strategic ideas into actionable plans, and exhibiting excellent judgment to navigate complex marketing challenges.

Join Rise to see the full answer
What is the work culture like for a Senior Investment Marketing Specialist at SEI?

The work culture at SEI is fast-paced and collaborative, emphasizing creativity and innovation. As a Senior Investment Marketing Specialist, you'll work in an open and inspiring environment where teamwork is encouraged, contributing to groundbreaking marketing initiatives. SEI values a healthy, happy workforce and provides comprehensive support to help employees thrive.

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Common Interview Questions for Senior Investment Marketing Specialist
Can you describe your experience with product marketing in the financial services industry?

In answering this question, you should highlight specific examples of product marketing campaigns you've executed in the financial services sector. Discuss your role in developing strategies, collaborating with stakeholders, and analyzing market trends to effectively launch investment products.

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How do you stay updated on market trends and financial products?

To effectively answer this question, mention the resources you use, such as industry publications, financial news websites, webinars, and networking with industry professionals. You can emphasize the importance of continuous learning to adapt marketing strategies based on evolving market dynamics.

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Describe a successful marketing campaign you led and the results it achieved.

When discussing a successful campaign, focus on the objectives you set, the strategies you implemented, and how you measured success. Providing quantifiable results, such as increased awareness or advisor engagement, will demonstrate your impact and ability to drive results.

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How would you approach creating product content for financial advisors?

In your answer, describe your process for understanding the needs of financial advisors and how you would gather insights to create relevant content. Discuss the importance of simplifying complex concepts and ensuring clarity in product messaging to resonate with your audience.

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How do you prioritize tasks in a fast-paced work environment?

Here, emphasize your approach to time management and prioritization. Discuss tools you use, methods for assessing urgency versus importance, and how you maintain flexibility while meeting deadlines in a dynamic environment.

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What role does collaboration play in your marketing strategy?

Explain the importance of collaboration in your past roles, particularly when working with sales and product teams. Highlight how effective communication and alignment can lead to powerful marketing materials and successful campaigns.

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Can you give an example of how you've used data to inform a marketing decision?

Provide a specific example of a time when you analyzed data or generated insights to inform a marketing strategy or campaign. Discuss the sources of data, your analysis process, and how it directly influenced your decision-making.

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How do you ensure compliance in your marketing materials?

Discuss your familiarity with compliance processes and regulations in financial services marketing. Highlight your collaboration with Legal and Compliance teams and the steps you take to ensure that all marketing materials adhere to company policies and industry standards.

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What is your experience with digital marketing strategies?

In answering, detail the digital marketing strategies you have successfully executed, such as social media campaigns, email marketing, or webinars. Discuss your understanding of targeting financial advisors and how you measure success in a digital landscape.

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Why do you want to work at SEI as a Senior Investment Marketing Specialist?

This is your chance to show enthusiasm for SEI's mission and values. Discuss what attracts you to the company's commitment to innovation, employee well-being, and career growth, and how you see yourself contributing to their success as a Senior Investment Marketing Specialist.

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Systems Evolution (SEI) is a business and technology consulting firm comprised exclusively of highly experienced professionals delivering superior value to local clients since 1992 with offices in Atlanta, Boston, Chicago, Cincinnati, Dallas, New ...

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Full-time, hybrid
DATE POSTED
April 2, 2025

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