Performance Marketing Manager

The Performance Marketing Manager position at SevenRooms requires a solid foundation in B2B digital advertising, demanded by 3-5 years of experience in paid media. Familiarity with platforms like Google Ads, LinkedIn, and Facebook is essential, along with a strong analytical mindset to interpret campaign performance data. Proficiency in tools such as Google Analytics or HubSpot is beneficial for tracking and optimizing campaign effectiveness.

As the Performance Marketing Manager at SevenRooms, you will develop and execute a comprehensive paid media strategy across multiple digital channels to enhance brand visibility and generate leads. Your responsibilities will also include managing daily operations of ad campaigns and optimizing performance by monitoring metrics and implementing A/B testing strategies. You will collaborate cross-functionally to align marketing efforts with business objectives.

Collaboration is a key element of the Performance Marketing Manager role at SevenRooms. You will work closely with the demand generation, content, and analytics teams to create impactful campaigns. This teamwork ensures that all marketing initiatives align with broader strategies, enabling effective lead tracking and optimization of the customer journey.

The On-Target Earnings for the Performance Marketing Manager role at SevenRooms is between $128,800 and $149,875. This range reflects competitive market data and is intended for jobs performed remotely within the U.S. Additional compensation is available through performance bonuses and equity options, highlighting our commitment to recognizing your contributions.

At SevenRooms, professional development is a priority for the Performance Marketing Manager. You will partner with your manager to establish quarterly goals that enhance your career trajectory, along with financial support for continuing education and certifications. Our 'Roomie's Choice' program also offers unique reimbursement options for external training programs, ensuring continuous learning and growth in your role.

Discuss specific campaigns you have managed, detailing the planning, execution, and optimization processes. Highlight your familiarity with various platforms like Google Ads and Facebook, and focus on the results generated from these campaigns. Providing examples of performance metrics will demonstrate your ability to drive results.

Explain your strategy for A/B testing different elements of ads, such as audience targeting and ad creatives. Discuss how you monitor key performance indicators to assess effectiveness and make data-driven decisions to refine campaigns continually, reinforcing your analytical mindset.

Illustrate your past roles in collaborating with teams such as content and analytics. Share examples where collaboration led to improved campaign outcomes or strategies, highlighting your communication skills and ability to integrate multiple perspectives.

Share the resources you use, such as industry blogs, webinars, or networking with fellow professionals. Emphasize your proactive approach to keeping your skills up-to-date and your commitment to applying the latest trends in your strategies.

Discuss key metrics such as ROI, click-through rates, and conversion rates, explaining why they matter to paid media strategies. Highlight how these metrics influence your decisions on campaign adjustments and budget reallocations.

Provide examples of past experiences that demonstrate your ability to prioritize tasks and work efficiently under pressure. Mention your organizational skills and strategies for managing multiple campaigns simultaneously.

List tools such as Google Analytics, HubSpot, or any other pertinent software you are proficient in. Discuss how these tools help you track performance metrics and derive actionable insights to enhance campaign effectiveness.

Share a specific example that details the objectives, strategies implemented, and results achieved. Highlight your role in the project, focusing on what actions you took that contributed to its success and the lessons learned.

Discuss the importance of understanding the broader marketing strategy. Share your approach to collaborating with various teams and ensuring that the campaigns complement overarching business goals, utilizing data to measure alignment and effectiveness.

Express your enthusiasm for the hospitality industry and your admiration for SevenRooms' mission. Highlight your eagerness to contribute to brand success through innovative marketing strategies and discuss how your skills align with the organization’s vision.