B2B Growth Marketing Manager

As a B2B Growth Marketing Manager at SonderMind, you will be responsible for driving demand generation, executing sales enablement strategies, and developing account-based marketing campaigns. You'll also collaborate with sales teams to target health systems and ensure campaigns effectively result in qualified leads and increased revenue.

Candidates for the B2B Growth Marketing Manager position at SonderMind should have at least 7 years of experience in demand generation or B2B marketing. Expertise in digital marketing channels such as SEO, SEM, and content marketing is essential, and knowledge of the healthcare industry is preferred.

The B2B Growth Marketing Manager plays a crucial role at SonderMind by creating targeted marketing strategies that connect healthcare providers with the services we offer, ultimately contributing to our mission of enhancing mental health care accessibility and effectiveness nationwide.

A successful B2B Growth Marketing Manager at SonderMind must be data-driven, possess strong analytical abilities, and have a proven record of developing multi-channel marketing campaigns. Additionally, excellent communication and collaboration skills are vital for working effectively with sales and cross-functional teams.

By driving impactful marketing campaigns and contributing to our B2B growth strategy, the B2B Growth Marketing Manager at SonderMind will help build a significant revenue stream, enhance our partnerships with health systems, and ultimately play a pivotal role in improving mental health care delivery.

In your response, highlight specific account-based marketing initiatives you've managed, the strategies used, and measurable outcomes. Discuss how your approach aligns with the B2B Growth Marketing Manager role and interests you in SonderMind's mission.

Outline a framework you've employed for demand generation, including identifying target audiences, channel selection, and measuring success. Connect your strategies to how they could be applied at SonderMind, particularly in healthcare.

Discuss key performance indicators such as lead volume, conversion rates, and ROI. Emphasize your analytical mindset and how these metrics guide your decision-making process in collecting data-driven insights.

Share examples of collaboration with sales teams in previous roles, focusing on how you created sales enablement material. Explain how you would facilitate communication to enhance lead conversion rates at SonderMind.

Focus on the context, your strategies, and the results achieved. Emphasize creativity, teamwork, and adaptability, and explain how these attributes will translate into success as a B2B Growth Marketing Manager at SonderMind.

Discuss challenges such as regulatory considerations, the complexity of buyer decision-making, and competition for attention. Share your approach to overcome these challenges to create successful strategies at SonderMind.

Mention specific industry publications, websites, and networking opportunities you follow. Highlight how using industry insights would benefit SonderMind's growth marketing strategy.

Share a specific example illustrating your analytical skills, including data analysis, the decisions made, and the outcomes achieved, tying your experience back to capabilities that will benefit SonderMind.

Discuss your experience in managing marketing budgets, including prioritizing high-impact tactics and measuring ROI. Relate your budgeting strategy to achieving SonderMind's growth goals.

Explain your views on brand equity and awareness. Describe strategies you would implement to elevate SonderMind's brand presence in the healthcare B2B landscape.