Lead Conversion Rate Optimization Specialist (Medtech) | Temporary / Contract

The Lead Conversion Rate Optimization Specialist at space150 will be responsible for leading the development of CRO strategies that drive measurable improvements in lead acquisition and conversion rates from the healthcare consumer website. This includes auditing current conversion pathways, designing and running experiments, and collaborating with marketing automation and CRM teams to align strategies with Salesforce Marketing Cloud journeys.

To excel as a Lead Conversion Rate Optimization Specialist at space150, candidates should have 5-8+ years of hands-on experience in CRO, a deep understanding of consumer decision-making in healthcare or medical devices, and familiarity with digital marketing tools and analytics platforms like GA4 and Hotjar. Strong communication and collaboration skills are essential for effectively working across teams.

Expected outcomes for the Lead Conversion Rate Optimization Specialist at space150 include developing segment-level analysis, optimizing user journeys, creating communication and testing plans across various channels, and delivering strategic briefs that summarize findings and recommendations for enhancing lead conversion.

The Lead Conversion Rate Optimization Specialist plays a crucial role at space150 by working at the intersection of user experience, digital strategy, and marketing automation. This position collaborates with various internal teams to align CRO strategies with overall business goals, ensuring effective lead generation and nurturing processes within the consumer healthcare space.

A Lead Conversion Rate Optimization Specialist at space150 should be familiar with digital marketing tools and analytics platforms, such as Google Analytics 4, Optimizely, and Hotjar. Additionally, knowledge of CRM platforms like Salesforce Marketing Cloud and Sales Cloud will be beneficial in understanding how these tools impact user journeys and conversion strategies.

In developing a CRO strategy, I begin with a detailed audit of existing conversion pathways to identify friction points. I then analyze user behavior through analytics and A/B testing to create targeted experiments aimed at improving conversion rates. Collaboration with UX and marketing teams is vital to ensure that the strategy aligns with overall business objectives.

I prioritize areas for optimization based on data analysis that highlights user drop-off points, high-traffic pages, and specific user behaviors that indicate potential leads. Using heatmaps and conversion funnels, I identify critical pathways that can yield the highest ROI when improved.

I track various metrics, including conversion rates, bounce rates, user engagement time, lead qualification rates, and drop-off rates at key stages in the funnel. These metrics provide invaluable insight into the effectiveness of optimizations and help guide future strategies.

In a previous project, I enhanced the conversion rates by 30% through a series of A/B tests on a healthcare product's landing page. By implementing changes to the call-to-action buttons, simplifying the forms, and improving page load times, we saw a significant increase in lead submissions.

I stay updated through continuous learning; attending webinars, following industry leaders on social media, and participating in relevant online communities. Subscribing to newsletters focused on digital marketing also helps me stay informed about emerging trends in CRO.

Customer feedback is integral to my CRO process. I analyze feedback to understand user pain points and preferences, allowing me to make informed decisions about optimization strategies. Engaging with users through surveys or usability testing can provide actionable insights for improving their experience.

Collaboration is key in CRO projects. I work closely with the UX team to design user-friendly tests, coordinate with analytics to interpret user data, and align with marketing teams to ensure messaging consistency. Regular meetings and updates help synchronize our efforts for optimal results.

I rely heavily on tools like Google Analytics for tracking user behavior, Optimizely for A/B testing, and Hotjar for gaining insights through heatmaps. These tools are invaluable in understanding how users interact with websites and optimizing their journey toward conversion.

I approach A/B testing by first defining clear hypotheses based on data analysis. Then I identify variables to test, such as headlines or button colors, and run the test among specific user segments to ensure accuracy. Analyzing the results helps me understand which variations drive better conversion results.

To improve user experience, I focus on simplifying navigation, reducing page load times, and enhancing form usability. Clear call-to-action placements and engaging content further guide users smoothly from awareness to conversion, addressing any potential friction points along the way.