Marketing Manager - Group Content (12 months fixed term opportunity)
You’re a passionate marketer who can confidently execute across a broad range of content and marketing channels
You’re obsessed with creating content that has a positive impact on customers’ lives.
You effortlessly work across functions and stakeholders to get the job done, to the highest standard.
Together, our team is dedicated to crafting content and seamless digital experiences that deliver great customer experiences.
See yourself in our team
CommBank Is a leading provider of integrated financial services, employing more than 52,000 people globally. We’re proud of our iconic scale, brand and diversified business mix. We believe in our purpose to build a brighter future for all.
The Group Content Chapter sits within the Marketing and Corporate affairs function, focused on continually driving positive reputation, brand consideration and customer engagement with the Commonwealth Bank.
Our Group Content Chapter is responsible for executing the Brighter content ecosystem to build the nation’s financial empowerment. We do this by using insights to deliver high-quality content to customers through our magazine, TV show, website, video, podcast and organic social content.
Do work that matters
As a key member of our Group Content team, you’re responsible for ongoing delivery, integration and execution of our content strategy and Brighter content ecosystem across existing and new channels.
Specifically, you are responsible for working with our agency partners and internal stakeholders to deliver our bi-monthly Brighter Magazine. You’ll do this with a focus on shaping and delivering on-brand, engaging, educational content and TTL content approaches that connect with customers and prospective customers.
Your team leader is the Senior Marketing Manager, Group Content, and you will formally report into the Executive Manager / Chapter lead of Group Content.
You’ll collaborate creatively and strategically within a cross-functional and outcomes driven marketing team. Using your passion for simplifying complex concepts and harnessing marketing strategy and trends, you’ll deliver engaging content that empowers our customers.
On any given day you will:
Deliver the strategy and execution of content across the Brighter ecosystem, including project managing multiple issues of Brighter Magazine concurrently.
Take a leading role in managing the day-to-day relationship with our content marketing agency.
Execute and oversee content campaigns in key channels including the magazine, eDM, TV series, and integration opportunities.
Execute on best-practice content to drive help drive customer engagement and satisfaction to support broader marketing OKRs.
Create end-to-end content experiences that support a seamless customer journey.
Partner with product owners and stakeholders to optimise storytelling opportunities for content that captures and converts customers.
Support Senior Manager and Executive manager on strategic planning operations.
Through-the-line content marketing planning; collaborating closely with marketing and product stakeholders across the business.
Keep up to date with ongoing best practice, trends, and policy change sharing insights and knowledge across the chapter and centre of excellence.
Be a collaborative team member who feels empowered to enhance customer experience benefits and foster meaningful and positive stakeholder relationships.
Create, review, feedback on relevant marketing / content briefs and assets.
Influence and prioritise through compelling performance insights across marketing, business and customer experience data to inform marketing opportunities and continuous improvement.
Ensure effective management and adherence to budgets.
We’re interested to hear from people who have:
Strong marketing capability, campaign experience, and creative flair, with proven strategic content marketing capability
Excellent attention to detail and curiosity about our product and service range
Experience in marketing and/or content marketing in a fast-paced environment (agency or client side)
Some content production capability (e.g. producing, writing, and/or editing)
Practice pitching content ideas and supporting rationale and confidence
Influential stakeholder management and exceptional communication skills.
Excellent organisation and time management skills
Experience working in an agile workplace with tight deadlines.
Ability to manage and deliver a high volume of quality content for a range of channels
Experience managing end-to-end marketing campaigns or content launches
If this sounds like your next career opportunity, please apply now!
Working at CommBank
At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you’re interested in.
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.
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As a Marketing Manager - Group Content at CommBank, you will dive into a dynamic role that allows you to express your passion for marketing across diverse channels. Your central mission will be to create impactful content that enhances customers' lives, all while collaborating seamlessly with various internal teams and external stakeholders. You'll be an integral part of our Group Content Chapter, where we focus on fostering a positive brand reputation and increasing customer engagement. Your work will help us drive the Brighter content ecosystem, which encompasses everything from our bi-monthly magazine to an engaging TV series and interactive social media campaigns. You'll get to project-manage multiple magazine issues at once, liaising closely with our content marketing agency while developing on-brand educational content that resonates with both current and prospective customers. With a sharp eye for detail and a knack for strategic content marketing, you'll be crafting compelling stories, executing cross-channel campaigns, and optimizing our content strategies on an ongoing basis. At CommBank, we're not just after results; we're committed to creating enriching experiences for our customers – and that starts with great content. If you're excited about the opportunity to leverage your marketing expertise in a collaborative and innovative environment, we'd love to hear from you!
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