Product Marketing Manager - Tacton

Tacton is a global leader in Configure, Price, Quote (CPQ) software, empowering manufacturers to simplify and automate complex sales processes. Our SaaS solution drives digital transformation for some of the world’s leading B2B industrial companies by enabling faster quoting, greater accuracy, and a more personalized buying experience.

Job Summary:

Tacton is seeking a strategic and execution-focused Product Marketing Manager to join our growing global marketing team. In this high-impact role, you’ll lead go-to-market efforts, drive product adoption, and craft compelling messaging that resonates with our customers across the manufacturing landscape.

The ideal candidate has deep experience in B2B SaaS, thrives on cross-functional collaboration, and brings a strong blend of strategic thinking and content creation skills. You will serve as the voice of our products in the market, enabling sales, amplifying launches, and shaping the way we tell our story to manufacturers around the world.

Key Responsibilities:

Sales Enablement:
Collaborate with sales enablement to equip our commercial teams with tools, messaging, and training that clearly communicate the value of our solutions.

Go-to-Market Strategy:
Define and lead GTM strategies for new product features and launches, ensuring alignment between product, content, and sales functions.

Messaging & Positioning:
Develop compelling messaging frameworks and positioning that translate complex technical capabilities into clear, customer-centric benefits.

Market Analysis:
Partner with the Technical Product Marketing Manager to leverage customer, competitor, and market insights that inform product narratives and content strategy.

Content Creation:
Own the development of high-impact marketing assets including product collateral, data sheets, whitepapers, website copy, sales decks, and blog posts.

Product Launches:
Manage end-to-end product launches — from internal alignment and rollout planning to external communications and campaign execution.

Required Qualifications:

• 3–5 years of experience in product marketing, preferably in B2B SaaS or enterprise software

• Proven success in developing and executing go-to-market strategies

• Strong experience in crafting messaging and positioning for technical products

• Exceptional writing and communication skills, fluent in English

• Highly organized with the ability to manage multiple projects and timelines

• Bachelor's degree in Marketing, Business, or a related field

Who Thrives in This Role:

You’re a collaborative, proactive team player who builds strong relationships and thrives in a fast-moving, dynamic environment. You’re curious about your customers, passionate about storytelling, and excited to drive change. You have a knack for simplifying the complex and a desire to continuously learn and grow.

You naturally identify opportunities to improve processes and tools. You’re open to feedback, adaptable in the face of change, and bring positive energy into every room (or Zoom!).

What We Offer:

At Tacton, you’ll join a forward-thinking team working at the forefront of digital transformation in the manufacturing industry. We offer a global, open culture that prioritizes knowledge sharing, flexibility, and individual growth. You’ll have the opportunity to work on cutting-edge technology while helping our customers solve real-world problems.

Our Work Culture:

Collaborative. Engaged. Trustworthy. Customer-Oriented. Visionary.
If these values resonate with you, you’ll feel right at home at Tacton.

We’re proud of our down-to-earth, inclusive culture—where people from around the world come together to solve tough challenges. We keep hierarchy light and egos in check. We celebrate wins, support each other, and respectfully disagree when needed.

EEOC Statement:

Tacton is an Equal Opportunity Employer. We believe that a diverse and inclusive workplace makes us stronger and more innovative.