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Internal Communications Manager, Marketing

Description

Reporting to the Vice President of Marketing, the Internal Communications Manager is a new position, responsible for developing and implementing internal communications strategies that inform and connect the Atlanta Botanical Garden’s 350+ full- and part-time employees. The ideal candidate will be a strategic thinker and collaborative problem-solver, able to work effectively with leadership and staff across multiple departments in two Garden locations (Midtown Atlanta and Gainesville, GA). The Internal Communications Manager will have a key role in creating and defining organization-wide communications processes and tools that strengthen the Garden’s brand and are grounded in the Garden’s Mission, Vision and Values. This position is based in Atlanta, GA.


Mission, Vision and Values

Mission

The mission of the Atlanta Botanical Garden is to develop and maintain plant collections for display, education, research, conservation and enjoyment.

Vision

The vision of the Atlanta Botanical Garden is to be an iconic destination and global leader, dynamically connecting people with plants in support of a thriving planet.

Values

Conservation - Excellence - Inspiration - Integrity - Respect


Essential Duties and Responsibilities:

  • Develop and implement internal communication strategies to ensure staff and volunteers are informed, inspired, and aligned with the Garden’s mission and goals.
  • Work with Marketing, Human Resources and IT to develop and launch an Intranet platform that will serve as a valuable resource for Garden staff.
  • Create and refine internal processes that facilitate resource/knowledge sharing, communication and collaboration.
  • Collaborate with internal teams, understanding their communications needs and developing concrete plans to address them.
  • Establish feedback mechanisms to gather input and insights from staff and use this information to refine communication strategies and practices.
  • Create compelling content for internal communications platforms.
  • Collaborate with Conservation, Horticulture and Programs teams to develop resources that equip Garden staff and volunteers to tell the Garden’s story more effectively.
  • Collaborate with Human Resources on initiatives (including regular staff meetings and events) that foster a positive and thriving culture in alignment with the Garden’s mission, vision and values.

Required Competencies and Abilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required.

  • Demonstrated success developing and implementing strategic communications plans.
  • Strong interpersonal skills, with an ability to listen and synthesize information from a variety of sources.
  • Ability to manage both urgent deadlines and long-range projects simultaneously.
  • Effective writer and communicator across multiple channels.
  • Experience creating, managing and maintaining an employee Intranet platform.
  • Strong project leadership skills, able to work with internal stakeholders and outside agencies to set timelines and ensure deadlines are met.

Requirements

The qualifications listed below are representative of the knowledge, skills, and/or abilities required:

  • Four-year degree in public relations, marketing, communications or a related field;
  • Minimum five years professional experience in internal communications;
  • Demonstrated ability to work effectively with a variety of internal departments across a complex organization.

Reporting Structure:

Primary - reports to VP of Marketing and Internal Communications 

Dotted Line - to VP, Human Resources 


Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is required to sit and stand for long periods of time and walk. The employee must be able to reach with hands and arms; and use hands to finger, handle, and feel. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee is frequently required to talk and hear. The employee must occasionally lift and/or move, carry, push, or pull at least 50 lbs. Specific vision requirements for this job include close vision, color vision, depth perception and ability to focus and night vision. The employee must be able to take directional cues directly or indirectly.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


The above job duties and responsibilities describe the general nature and level of work for employees in this position, but this is not intended as an exclusive or all-inclusive inventory of all duties required of employees in this job.

It is the policy of the Atlanta Botanical Garden to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, reasonable accommodations will be made for qualified individuals with disabilities.

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Internal Communications Manager, Marketing, Atlanta Botanical Garden

Are you ready to take the lead as the Internal Communications Manager at the Atlanta Botanical Garden? This exciting new role is aimed at developing and implementing robust internal communications strategies for our growing team of over 350 dedicated employees. In collaboration with the Vice President of Marketing, you'll help us cultivate a culture where everyone is informed, inspired, and aligned with our mission of connecting people with plants for a thriving planet. Your strategic thinking and collaborative problem-solving will be put to good use as you work across multiple departments located in Midtown Atlanta and Gainesville, GA. You’ll create dynamic processes and tools that reinforce the Garden’s brand and values. From launching an Intranet platform to designing engaging internal communications content, you’ll be the heartbeat of our internal messaging. You’ll also establish feedback mechanisms to ensure staff voices are heard and integrated into our strategies. If you're an effective communicator with experience in internal communications and a passion for the mission of the Atlanta Botanical Garden, we want to hear from you! Join us in creating a positive work environment where everyone can thrive and contribute to our vision of conserving the natural world.

Frequently Asked Questions (FAQs) for Internal Communications Manager, Marketing Role at Atlanta Botanical Garden
What are the main responsibilities of the Internal Communications Manager at the Atlanta Botanical Garden?

The Internal Communications Manager at the Atlanta Botanical Garden is responsible for developing and implementing internal communication strategies that keep staff informed and engaged. This includes creating content for internal platforms, establishing feedback mechanisms to gather staff insights, and collaborating with various departments to meet their communication needs.

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What qualifications are needed for the Internal Communications Manager position at the Atlanta Botanical Garden?

To be considered for the Internal Communications Manager role at the Atlanta Botanical Garden, candidates should have a four-year degree in public relations, marketing, communications, or a related field, along with a minimum of five years of professional experience in internal communications. Strong interpersonal and project leadership skills are also essential.

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How does the Internal Communications Manager contribute to the culture at the Atlanta Botanical Garden?

The Internal Communications Manager plays a crucial role in fostering a positive workplace culture by developing initiatives that align with the organization's mission and values. This position collaborates with Human Resources and other departments to enhance team spirit and ensure that all employees and volunteers feel connected and engaged.

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What tools and platforms will the Internal Communications Manager use at the Atlanta Botanical Garden?

The Internal Communications Manager at the Atlanta Botanical Garden will oversee the development and management of an Intranet platform as a central resource for staff communication. Additionally, they will utilize various content creation tools to enhance internal messaging across multiple channels.

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What skills are essential for success in the Internal Communications Manager role at the Atlanta Botanical Garden?

Success in the Internal Communications Manager role at the Atlanta Botanical Garden requires strong writing and communication skills across multiple channels. Candidates should also possess strategic thinking abilities, excellent project management skills, effective listening skills, and proficiency in creating engaging content tailored to internal audiences.

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Common Interview Questions for Internal Communications Manager, Marketing
Can you explain your experience with developing internal communication strategies?

When answering this question, highlight specific strategies you've developed in previous roles, the challenges you faced, and the outcomes. Showcase your ability to tailor messages to various audiences, ensuring that they align with organizational goals.

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How do you measure the effectiveness of your internal communications?

Discuss metrics such as employee engagement surveys, feedback mechanisms, and communication platform analytics. Share specific examples of how you've used these metrics to refine and enhance communication strategies in the past.

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Describe a time when you had to deal with conflicting messages between departments. How did you handle it?

Provide a real example where you mediated between departments to ensure consistent messaging. Emphasize your listening skills and your ability to gather insights to find a resolution that aligns with the organization's overall mission.

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What role does feedback play in your communication strategies?

Explain your process for establishing feedback channels and how you use employee input to inform and improve internal communication strategies. Concrete examples will help illustrate the value you place on staff perspectives.

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How do you plan to enhance the sense of community among staff and volunteers?

Share initiatives you've implemented in the past, such as team-building events, recognition programs, or regular check-ins. Highlight your vision for fostering unity and engagement at the Atlanta Botanical Garden.

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What content creation tools are you familiar with, and how have you used them?

List specific content creation tools you have experience with, like graphic design software or content management systems. Describe how you’ve effectively utilized these tools to enhance internal communications and engage employees.

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How do you approach collaborating with different departments for communication needs?

Discuss your collaborative style and emphasize the importance of understanding departmental goals and needs. Provide examples of successful collaborations that resulted in effective internal communications.

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What strategies would you implement to keep remote employees informed?

Describe strategies such as regular newsletters, virtual check-ins, and accessible digital platforms for communication. Stress the importance of inclusivity in your approach to internal communications.

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Can you provide an example of a successful internal campaign you managed?

Share a specific campaign, focusing on your role in developing the messaging, the objectives, and the outcomes. Use metrics to support your success and describe any lessons learned.

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What do you believe are the key values of effective internal communications?

Highlight values such as transparency, inclusiveness, consistency, and engagement. Provide examples of how these values have shaped your communication strategies in previous roles.

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DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
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Full-time, on-site
DATE POSTED
April 2, 2025

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