Director of Field & Partner Marketing - EMEA

The Director of Field & Partner Marketing - EMEA at Storyblok is responsible for developing and executing a revenue-generating marketing strategy across the region. This includes creating quarterly marketing plans, positioning Storyblok as a thought leader, and building strong relationships with partners. The role also focuses on generating new customer demand through targeted marketing campaigns and optimizing performance for maximum ROI.

Candidates for the Director of Field & Partner Marketing - EMEA role at Storyblok should possess a Bachelor's degree in business, marketing, or related fields, with over 8 years of marketing experience. They should also have proven team leadership skills, experience in partner or channel marketing, and a strong understanding of marketing technology. A consultative approach to market engagement and excellent project management skills are also essential.

The Director of Field & Partner Marketing - EMEA at Storyblok contributes significantly to growth by crafting and implementing marketing strategies that expand the enterprise footprint in the region. Their role in fostering partnerships enables them to develop joint plans for growth, while also optimizing deal closure rates and driving awareness within target markets.

At Storyblok, the work culture is dynamic and inclusive, emphasizing collaboration and innovation. The Director of Field & Partner Marketing - EMEA will enjoy a supportive environment with an international team dedicated to achieving shared goals, along with perks such as flexible schedules, remote work options, and opportunities for personal and professional development.

Essential marketing experience for the Director of Field & Partner Marketing - EMEA position includes hands-on marketing knowledge, particularly in developing and executing marketing plans, managing events, and successfully leading teams. Experience working closely with sales and in partner marketing is critical for achieving organizational objectives and driving growth in the EMEA region.

When answering this question, emphasize specific projects where you successfully crafted regional marketing strategies. Discuss your approach to understanding the market dynamics, identifying target audiences, and creating tailored campaigns that resonated. It's important to showcase your adaptability to regional nuances and your ability to drive measurable results.

Discuss the metrics you use to assess campaign performance, such as ROI, customer acquisition costs, and lead conversion rates. Highlight your experience with data analysis and how you leverage analytics tools to make informed decisions and optimize campaigns based on those insights.

Share a specific partnership that led to significant growth or successful marketing initiatives. Explain the role you played, how you identified the partner's strengths, and how you collaborated to create a win-win situation, demonstrating your ability to foster relationships and drive mutual benefits.

Explain the importance of data in forming your marketing strategies and decisions. Highlight your experience with data analytics, how you track KPIs, and how you adapt campaigns based on data insights. Emphasize your ability to merge qualitative insights with quantitative data.

Discuss your approach to prioritization based on business goals, deadlines, and resource allocation. Share specific frameworks or methods, such as Agile or Lean, that you employ to keep your team focused and aligned on key strategic objectives while being adaptable to changes.

Outline innovative methods you would propose for generating new logo demand, such as targeted digital campaigns, events, and leveraging content marketing. Discuss how you would utilize market research to tailor your approaches and speak to the unique needs of enterprises in EMEA.

Share specific strategies you use to maintain team morale and engagement, such as regular check-ins, team-building activities, and transparent communication. Discuss the importance of fostering a culture of collaboration, even in a remote setting, and how you empower team members in their roles.

Describe particular challenges you've encountered, such as budget constraints or competitive market dynamics. Discuss your problem-solving techniques, collaboration with stakeholders, and how these experiences have shaped your approach to overcome obstacles in marketing initiatives.

Explain the importance of collaboration between marketing and sales teams. Highlight your experience in developing joint planning sessions, aligning campaign themes with sales objectives, and regularly reviewing performance data to ensure that marketing strategies effectively support sales goals.

Discuss the tools and methods you've employed to conduct competitor analysis. Explain how you gather insights on their strategies, positioning, and market trends, and how you use this information to refine your marketing initiatives and maintain a competitive edge in the industry.