Associate Director, Creative Strategy EMEA - London

As the Associate Director, Creative Strategy at Spotify, your primary responsibilities include leading the EMEA creative strategy team to develop impactful advertising solutions, inspiring creativity across various stakeholders, managing operational tasks, and crafting the strategic direction for advertising on our platform. You will work closely with clients and agencies to create award-winning campaigns, conduct workshops, and ensure your team delivers innovative, audience-centric ideas that resonate across markets.

To be considered for the Associate Director, Creative Strategy role at Spotify, you should have at least 10 years of experience in creative direction or strategy within a platform, media brand, or agency. Additionally, having over 5 years of experience leading creative teams is important. Effective communication skills, operational expertise, and a deep understanding of integrated marketing and the digital landscape will also be crucial for success in this position.

The role of Associate Director, Creative Strategy at Spotify is pivotal in shaping the advertising industry as it focuses on creating innovative, consumer-focused advertising solutions that leverage the unique capabilities of the platform. By leading a talented team and collaborating with brands and agencies, you will help position Spotify as a leader in delivering compelling storytelling experiences, thus advancing advertising practices and engagement in the digital space.

The Associate Director, Creative Strategy at Spotify will lead a diverse EMEA creative strategy team. This role requires you to inspire and manage a group of creative professionals across different markets, fostering collaboration and innovation to develop and execute award-winning advertising campaigns that resonate with both brands and consumers.

The work culture at Spotify for the Associate Director, Creative Strategy role emphasizes inclusivity, creativity, and collaboration. Spotify is dedicated to amplifying diverse voices and promoting innovative thinking, ensuring that every team member contributes to and shapes the future of advertising on the platform. With a flexible work environment, you can thrive while collaborating with talented professionals who share your passion for creativity and storytelling.

As an Associate Director, Creative Strategy, engaging Fortune 500 clients requires a personalized approach. I would leverage storytelling that resonates with their brand values and objectives. I would also focus on presenting data-backed insights and case studies to demonstrate the effectiveness of Spotify ads, while fostering meaningful conversations to identify their unique challenges and solutions, ensuring a tailored, consultative experience throughout our partnership.

Certainly! In my previous role, I led a multi-channel campaign for a global brand that synergized creative storytelling with data insights. By incorporating user-generated content and leveraging social media influencers, we created a buzz around the product launch, resulting in a 30% increase in engagement and a significant boost in sales. My focus was on aligning creativity with measurable outcomes, which I believe is crucial in driving successful campaigns.

I prioritize understanding the overarching business objectives by collaborating closely with cross-functional teams including sales, marketing, and product. By conducting regular strategy sessions and feedback loops, I ensure our creative initiatives align with these goals, adapting our strategies as needed while maintaining a focus on creativity and audience engagement throughout the process.

Data plays a pivotal role in my creative strategy development. It provides insights into audience preferences, campaign performance, and market trends. By analyzing this information, I can devise strategies that not only resonate with our target audience but also optimize performance and meet key performance indicators (KPIs). I believe in a data-informed approach, blending creativity with insights to produce innovative and effective advertising solutions.

Leading a geographically dispersed creative team requires strong communication and collaboration tools. I prioritize regular touchpoints via video calls, project management software, and collaborative platforms to keep everyone aligned and engaged. My approach involves fostering a culture of openness, where team members feel comfortable sharing ideas and providing feedback, regardless of their location.

My process for developing top-tier advertising solutions on Spotify combines research, brainstorming, and collaboration. Initially, I identify the unique attributes of the brand and its audience. Next, I facilitate workshops with the team and clients to generate innovative concepts that leverage Spotify's unique capabilities. The final step is testing and iterating our ideas to ensure they are both creative and effective before launch.

Staying updated with industry trends in advertising and digital marketing is crucial. I regularly read leading industry publications, attend conferences, participate in professional networks, and follow thought leaders on social media. I also encourage my team to share insights and attend relevant workshops, fostering a culture of continuous learning that helps us remain at the forefront of creative strategy.

In a past campaign, we faced unexpected budget cuts that threatened the project timeline. To overcome this challenge, I pivoted our strategy and collaborated with the team to identify cost-effective creative solutions while maintaining our campaign's integrity. By leveraging existing resources and focusing on digital channels that required lower investment, we successfully delivered an impactful campaign that exceeded client expectations.

My leadership style is collaborative and inclusive. I believe in empowering my team members by encouraging them to share their perspectives and contribute to the creative process. I prioritize open communication and provide constructive feedback while fostering an environment where innovation is celebrated and risk-taking is encouraged, allowing us to push boundaries and create extraordinary work.

Creativity is fundamental to Spotify's advertising strategy because it sets us apart in a crowded market. Through creative storytelling, we can build emotional connections between brands and users, promoting brand loyalty and engagement. By leveraging our unique platform capabilities and encouraging innovative approaches to advertisements, we not only capture audience attention but also enhance their overall experience, making Spotify a preferred platform for advertisers.