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Product Marketing Copywriter

With Intelligence is currently recruiting a Product Marketing Copywriter.  

The role will support the product marketing team to create consistent messaging, copy, and content that describes our products to staff and external users and prospects. This will include producing product marketing collateral such as pitch decks, brochures, website posts and social media content around the features and capabilities of our product. 

This role is a hybrid full time role, with applicants expected to be in office at least 2 days per week. 

Primary focus areas: 

Product Marketing Copy  

  • Help create persuasive sales and marketing collateral, including brochures, one-pagers, email campaigns, case studies, video scripts, and presentations. 
  • Develop clear, concise, and engaging content for our marketing website, product pages, and landing pages. 
  • Collaborate with the Product Marketing Manager to align messaging with the company's brand voice and strategic goals. 
  • Work closely with product and sales teams to translate internal and customer feedback into accessible and impactful marketing content. 
  • Ensure consistency in tone, style, and messaging across all product-related marketing materials. 
  • Conduct research to understand the competitive landscape and customer needs, helping to shape content strategy. 
  • Edit and refine existing content to improve clarity, persuasiveness, and effectiveness. 

 

Product Content Copy 

  • Develop an understanding of our suite of products and services 
  • Ensure language is consistent across the product and marketing functions for internal alignment 
  • Work with product and marketing design teams to brief creative requests effectively 
  • Review product copy and messaging to ensure clarity, simplicity and consistency 
  • A skilled and proven copywriter with a portfolio of marketing and product content. 
  • Familiarity with alternative assets or financial services and has a deep understanding of users and personas within the alternative asset management industry 
  • Experienced in writing for B2B audiences, ideally in finance, technology, or data-driven industries. 
  • A strong communicator who can translate complex ideas into engaging, audience-friendly content. 
  • Detail-oriented with excellent grammar, spelling, and editing skills. 
  • A strong collaborator who has good stakeholder management skills and is able to liaise with different departments to create content in a timely manner. 
  • 24 days annual leave rising to 29 days
  • Enhanced parental leave
  • Medicash (Health Cash Plans)
  • Wellness Days
  • Flexible Fridays (Opportunity to finish early)
  • Birthday day off
  • Employee assistance program
  • Travel loan scheme
  • Charity days
  • Breakfast provided
  • Social Events throughout the year
  • Hybrid Working

Our Company:

With Intelligence is based at One London Wall, London EC2Y 5EA. We offer amazing benefits, free breakfast daily and drinks provided all day, every day. We actively encourage social networks that oversee activities from sports, book reading to rock climbing, that you are free to join.

As part of our company, you will enjoy the benefits of an open plan office and working with a social and energetic team. With Intelligence provides exclusive editorial, research, data and events for senior executives within the asset management industry. These include hedge funds, private credit, private equity, real estate and traditional asset management, and our editorial brands are seen as market leaders in providing asset manager sales and IR execs with the actionable information they require to help them raise and retain assets. To maintain and grow our position in the market we need to continue to hire highly motivated, thoughtful and to ensure our subscribers are getting the exclusive intelligence they need first, and most comprehensively, through our range of services. If you are interested so far in what you have read, please apply, we look forward to hearing from you.

We are an Equal Opportunity Employer. Our policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, colour, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable law.

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Average salary estimate

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$70000K

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What You Should Know About Product Marketing Copywriter, With Intelligence

Join the dynamic team at With Intelligence as a Product Marketing Copywriter! In this exciting role, you'll be at the forefront of crafting engaging and persuasive messaging that showcases our innovative products. Your responsibilities will involve creating eye-catching collateral such as brochures, pitch decks, and website content that resonate not just with external users but also with our team. We're looking for someone who can write clearly and compellingly for our marketing channels, including social media, ensuring that our brand voice aligns with our strategic goals. You’ll collaborate closely with the Product Marketing Manager, product, and sales teams to turn feedback into impactful content. Your keen understanding of our products and the competitive landscape will empower you to develop content strategies that connect with our target audiences. We're searching for a talented copywriter with a strong portfolio in B2B marketing, particularly in finance or technology sectors. At With Intelligence, you’ll enjoy a range of benefits including flexible working hours, generous leave policies, and a vibrant office culture filled with social activities. If you’re a detail-oriented communicator ready to elevate our marketing efforts and work within a passionate team, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Product Marketing Copywriter Role at With Intelligence
What are the responsibilities of a Product Marketing Copywriter at With Intelligence?

As a Product Marketing Copywriter at With Intelligence, your main responsibilities include creating persuasive sales collateral, developing engaging content for our marketing website, collaborating with teams to align messaging, and ensuring consistency across all product-related materials. You'll also conduct research to understand customer needs and edit existing content for clarity and effectiveness.

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What qualifications do I need to apply for the Product Marketing Copywriter position at With Intelligence?

Candidates for the Product Marketing Copywriter role at With Intelligence should have a proven track record in copywriting with a strong portfolio of marketing content, ideally in finance or B2B sectors. Excellent grammar, experience in stakeholder management, and collaboration skills are essential, along with familiarity with the alternative asset management industries.

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What can I expect from the work environment as a Product Marketing Copywriter at With Intelligence?

Working as a Product Marketing Copywriter at With Intelligence, you'll be part of an open-plan office that fosters collaboration and social interaction. You'll enjoy a hybrid working model, allowing for a flexible balance of in-office and remote work, extensive employee benefits, and opportunities to participate in social activities, making it a vibrant place to work.

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How will the Product Marketing Copywriter at With Intelligence contribute to the company’s goals?

The Product Marketing Copywriter at With Intelligence plays a critical role in shaping the company's messaging. By creating compelling and audience-friendly content, you'll help enhance brand visibility and align communication with strategic objectives, ultimately driving engagement and attracting new customers in the asset management industry.

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What type of projects will the Product Marketing Copywriter work on at With Intelligence?

As a Product Marketing Copywriter at With Intelligence, you'll work on a variety of projects including brochures, one-pagers, email campaigns, case studies, and website copy. Your role will also involve creating content for presentations and video scripts, making sure all marketing materials effectively resonate with our audience and reflect our product capabilities.

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Common Interview Questions for Product Marketing Copywriter
Can you describe your experience with creating B2B marketing content?

In answering this question, highlight specific projects you've worked on, emphasizing your role in developing content that drives engagement. Mention any metrics or success stories to illustrate your impact, focusing on your understanding of the B2B landscape, ideally within finance or tech sectors.

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How do you ensure consistency in messaging across various marketing channels?

Discuss your methodology for maintaining brand voice in your content, such as developing style guides or working closely with other teams. Explain how you gather feedback and make revisions to align all content with overarching marketing strategies.

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What strategies do you use to understand customer needs and preferences?

Talk about your research techniques, including analyzing customer feedback and market trends. Illustrate how you’ve used this information to create content that speaks directly to target audiences, possibly with examples of successful campaigns.

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Can you provide an example of a successful project you completed and what made it effective?

Share a specific project where your content led to measurable results, such as increased engagement or conversions. Focus on your creative process, collaboration with teams, and how you measured success post-launch.

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How do you handle tight deadlines while maintaining content quality?

Explain your time management techniques and how you prioritize tasks under pressure. Discuss any tools or strategies you use to deliver high-quality content within established timelines without sacrificing quality.

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What techniques do you use to create persuasive copy?

Describe your writing process, including audience analysis, value proposition identification, and persuasive language use. Provide examples where persuasive techniques enhanced your content's effectiveness.

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How familiar are you with the asset management industry, and how do you stay updated?

Share your knowledge of the asset management industry, including key players and trends. Mention resources you follow, such as industry publications and networking events, to illustrate your commitment to staying informed.

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Describe your collaboration process with product and sales teams.

Emphasize your communication skills and any frameworks you use for collaboration. Mention how you gather insights from these teams to ensure content is aligned with both product specifications and sales strategies.

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What role does audience persona play in your writing?

Explain how you develop audience personas and tailor your content to meet their specific needs and preferences. Provide examples of how this understanding improved engagement in past projects.

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How do you interpret and leverage feedback to improve your writing?

Discuss your approach to gathering and integrating feedback, focusing on how you use constructive criticism to refine your work. Share a specific instance where feedback led to a successful content revision.

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Full-time, hybrid
DATE POSTED
April 5, 2025

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