New Business Account Executive (New York)

As a New Business Account Executive at StackAdapt, your main responsibilities include prospecting and closing new agency business, collaborating closely with the regional sales leadership to identify target accounts, and developing tailored sales presentations. Additionally, you’ll lead negotiations and work hand-in-hand with regional teams to ensure a seamless onboarding process for new clients.

To excel as a New Business Account Executive at StackAdapt, you should have a minimum of 3 years of sales experience, ideally in the programmatic advertising space. Demonstrated skills in prospecting, pitching, and deal-closing are essential, along with a strong ability to negotiate with executive-level prospects.

StackAdapt emphasizes continuous learning and professional development for its New Business Account Executives by offering a robust training and onboarding program. You’ll have access to programmatic courses and certifications, along with coverage for personal development initiatives such as conferences and online courses.

Ideal candidates for the New Business Account Executive role at StackAdapt should have extensive experience in digital advertising and preferably in programmatic sales. A proven track record in a quota-driven environment where you have successfully closed high-value business is crucial for success in this role.

StackAdapt has been recognized as one of the best places to work due to its inclusive culture, commitment to employee well-being, and a supportive environment for innovation. With generous vacation days, mental health support, and numerous opportunities for personal and professional growth, it fosters an engaging atmosphere for New Business Account Executives to thrive.

When answering this question, focus on a specific instance where your pitch led to a substantial deal closure. Describe your approach, the client’s needs, and how you tailored your presentation to showcase solutions that aligned with their objectives. Highlight measurable outcomes to demonstrate your effectiveness.

Your answer should revolve around the strategies and tools you use. Discuss your ability to research potential leads, utilize platforms like LinkedIn and CRM systems, and network at industry events. Highlight how you tailor your communication based on the client’s unique needs and objectives.

To effectively address this question, share specific techniques, such as active listening to understand the objection fully, rephrasing it to clarify, and then providing data or examples that counter the objection with solid reasoning.

Maintaining relationships involves regular check-ins, offering valuable insights on new feature updates or campaign performance, and being proactive in addressing any issues. Discuss your approach to building trust and rapport, ensuring clients feel valued and heard.

Describe your method for research, such as analyzing past client behaviors and market trends, identifying target decision-makers, and crafting personalized sales presentations that speak to the client's goals and needs. Emphasize collaboration with team members to enhance strategy.

Explain how you regularly engage with industry publications, attend webinars, and participate in professional networks. Share specific resources or platforms that help you stay informed and how you implement these insights into your sales approach.

Discuss your criteria for prioritization, such as deal size, the stage of negotiation, and the potential for long-term relationships. It's beneficial to mention the importance of having a keen focus on maintaining excellent pipeline hygiene and consistent follow-ups.

Emphasize the importance of teamwork in achieving sales goals. Discuss how you collaborate with different departments, such as marketing and account management, to ensure seamless client onboarding and satisfaction throughout the sales journey.

When answering, provide a specific example of a situation where you had to adapt your approach. Discuss what led to the need for a pivot, how you communicated this change to your team and clients, and ultimately, how it benefited the outcome.

Your response should reflect both personal and professional motivators. Share how competition drives you to improve, alongside your passion for helping clients reach their advertising goals. Highlight how working towards tangible results can drive your career satisfaction.