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Marketing Analyst - Agency/Marketing (Remote Available)

Overview

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

Competencies:

  • Teamwork
  • Relationship Building
  • Critical Thinking
  • Strategic Business Focus
  • Accountability
  • Quality

Responsibilities

  • Meets agent marketing needs via solutions achieved through collaboration with campaign and functional teams, Enterprise Technology, marketing technology companies, fulfillment vendors, and media agencies
  • Coordinates products and product details with campaign and functional teams to be offered on platform and executes on platform
  • Maintains relationship with numerous vendors in ordering and fulfillment
  • Maintain platform quality and user experience through platform vendor relations
  • Research campaign and/or agent questions to answer “why” and “how” technology solutions can affect platform adoption and business results
  • Maintain governance and budget responsibility for assigned areas
  • Provide subject matter expertise in targeting, tracking, and measurement related to commerce platform performance and product sales.
  • Collaborate with key stakeholders to achieve objectives.
  • Stay updated on industry trends and identify opportunities for innovation.
  • Proactively seek ways to enhance efficiency and consistency in work processes.
  • Manage multiple large projects that impact the entire enterprise.

Items of note:

  • May require travel via commercial transportation or motor vehicles
  • May work irregular hours, including weekends/holidays
  • Responsible for the handling and maintenance of confidential and highly sensitive information
  • Involvement in company approved educational programs as applicable for continued development

Qualifications

  • Bachelor’s degree in Marketing, Technology, Communications, Business or a related field is preferred.
  • A minimum of 3+ years of Marketing, eCommerce, or Analytics experience preferred.
  • Demonstrates project coordination skills and ability to prioritize and handle multiple work assignments
  • Experience in print material design and fulfillment a plus
  • Experience with HTML a plus
  • Experience working with and/or building an ecommerce platform or solution a plus
  • Experience in local or corporate marketing practices a plus
  • Experience with ECRM and State Farm agent-office environment a plus
  • Possesses working knowledge of product, distribution channel, and customer lens for area of responsibility
  • Proactively identifies problems/opportunities and determines solutions
  • Manages multiple or complex projects while effectively utilizing project management tools and processes
  • Demonstrates change agility and champions continuous improvement initiatives
  • Has broad-based knowledge of company products/services, marketing strategies, and competitive environment
  • Applies strategic business focus in all aspects of work
  • Prioritizes and aligns project / initiative work based upon analysis of business needs
  • Serves as a resource to new or less experienced employees within area of responsibility

Our Benefits

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

  • Potential starting salary range: $78,081.25 - $99,540.63
    • Starting salary will be based on skills, background, and experience
    • High end of the range limited to applicants with significant relevant experience
  • Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

  • Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
  • Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
  • Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
  • Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
  • Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
  • Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
  • Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $85,889.38 - $109,494.69
Application deadline is expected to close on 04/21/2025. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $97,601.56 - $124,425.79
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:

  • 401k Plan
  • Health Insurance
  • Dental/Vision plans
  • Life Insurance
  • Paid Time Off
  • Annual Merit Increase
  • Tuition Reimbursement
  • Health Initiatives

For more details, visit our benefits summary page.

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Average salary estimate

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$78081K
$99540K

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What You Should Know About Marketing Analyst - Agency/Marketing (Remote Available), State Farm

If you're a data-driven individual with a passion for marketing, State Farm is looking for a Marketing Analyst to join our team! In this remote-friendly position based in Bloomington, Illinois, you'll play a key role in supporting our agents by coordinating marketing solutions. You'll work closely with various campaign and functional teams, enterprise technology, and vendor partners to ensure that our marketing efforts are both effective and innovative. Your responsibilities will include managing relationships with vendors, maintaining platform quality, and researching campaign inquiries to drive improved platform adoption. With a focus on strategic business results, you’ll actively seek out opportunities to enhance efficiency across our processes. This job isn’t just about meeting agent needs; it’s about building relationships and making a significant impact on our success. If you hold a bachelor’s degree in Marketing or a related field and have at least three years of experience in marketing, eCommerce, or analytics, we'd love to hear from you! Join State Farm, where we believe in investing in our people and communities, ensuring that you have a fulfilling career while also prioritizing work-life balance.

Frequently Asked Questions (FAQs) for Marketing Analyst - Agency/Marketing (Remote Available) Role at State Farm
What are the primary responsibilities of a Marketing Analyst at State Farm?

As a Marketing Analyst at State Farm, your primary responsibilities include collaborating with teams to meet agent marketing needs, coordinating products for campaigns, managing vendor relations, maintaining platform quality, and conducting research on campaign-related questions. You'll have the chance to work on multiple large projects, enhancing your project coordination skills while ensuring that marketing strategies are effectively implemented across the enterprise.

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What qualifications are required for the Marketing Analyst position at State Farm?

To become a Marketing Analyst at State Farm, you should ideally have a bachelor's degree in Marketing, Technology, Communications, Business, or a related field. Additionally, having at least three years of experience in Marketing, eCommerce, or Analytics is preferred. Skills such as project coordination, knowledge of ecommerce platforms, and an understanding of local marketing practices will be advantageous.

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How does the work environment look for the Marketing Analyst role at State Farm?

State Farm offers flexibility with remote work options for the Marketing Analyst role. You’re expected to collaborate with team members in both remote and hybrid settings, including occasional on-site work in Bloomington, Illinois. The company also emphasizes a healthy work-life balance, ensuring that employees can manage their personal and professional commitments effectively.

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What kinds of projects will a Marketing Analyst at State Farm work on?

A Marketing Analyst at State Farm will be involved in managing various campaigns where you analyze data to drive business results. Projects may include enhancing customer engagement strategies, optimizing ecommerce platforms, developing marketing materials, and researching market trends in order to provide actionable insights that benefit the company's objectives.

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What career growth opportunities can a Marketing Analyst expect at State Farm?

At State Farm, as a Marketing Analyst, you will have numerous opportunities for career growth and development. The company actively encourages participation in educational programs, offers tuition assistance, and supports mentorship initiatives. You’ll also gain relevant experience working on high-impact projects, which can pave the way for advancement within the organization.

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Common Interview Questions for Marketing Analyst - Agency/Marketing (Remote Available)
Can you describe your experience with project management tools as a Marketing Analyst?

When answering this question, focus on your familiarity with various project management tools you've used. Detail how you organized tasks, tracked progress, and collaborated in a team environment to meet project deadlines. Highlight any specific successes you achieved through these tools, demonstrating your ability to manage complexity in a fast-paced marketing environment.

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How do you approach analyzing marketing data?

Describe your analytical process methodically. Explain how you collect, cleanse, and segment data to derive actionable insights. You might mention tools or software you’ve used, and give examples of how your analysis influenced marketing decisions or campaign strategies at previous jobs.

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What strategies would you consider for improving a marketing campaign's performance?

Discuss your approach to performance evaluation, starting with identifying key metrics to monitor. Talk about how you would gather data, interpret campaign results, and make recommendations for improvements based on your insights. Focus on both qualitative and quantitative strategies for a well-rounded answer.

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Give an example of a time you had to manage multiple projects simultaneously.

Share a specific instance from your previous roles where you successfully managed multiple projects. Explain the strategies you employed to prioritize tasks, delegate responsibilities, and ensure all projects were completed on schedule. Emphasize your communication skills and how you kept stakeholders in the loop.

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How do you stay updated with industry trends in marketing?

Talk about the resources you utilize to keep your marketing knowledge fresh, such as industry blogs, webinars, conferences, or networking groups. Highlight any specific trends you've recently observed and discuss how you can apply this knowledge to your work at State Farm.

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Can you explain how you have utilized vendor relationships in marketing campaigns?

Provide an example where you managed vendor relationships effectively, explaining how this collaboration contributed to campaign success. Highlight your negotiation skills, ability to coordinate logistics, and how you maintained clear communication to achieve desired outcomes.

Join Rise to see the full answer
What experience do you have with ecommerce platforms?

Discuss any previous involvement with ecommerce platforms, mentioning specific tools you've worked with, types of products sold, and your role in analyzing their performance. If applicable, explain how your understanding of ecommerce contributes to your ability to enhance platform performance as a Marketing Analyst.

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How do you ensure the quality of your marketing deliverables?

Describe your quality assurance process, such as peer reviews, A/B testing, or analytics tracking after campaign launch. Highlight your commitment to producing high-quality work and how you address issues quickly to maintain team standards.

Join Rise to see the full answer
What is your experience with HTML and design in marketing materials?

If you have experience with HTML, discuss how you've used it to create or modify marketing communications. Talk about your design sensibility regarding marketing materials and any tools you are comfortable with to create compelling visual content. If you have no direct experience, emphasize your willingness to learn.

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Why do you want to work as a Marketing Analyst for State Farm?

Craft a personal response that reflects your values, goals, and alignment with State Farm’s mission. Mention how the role connects with your skills and previous experiences. You might also convey your enthusiasm about contributing to a company dedicated to making a positive impact in the community.

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The State Farm mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams.

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Full-time, remote
DATE POSTED
April 13, 2025

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