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Director, Corporate Communications, Sun Life Canada

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Do you want to play a leadership role in driving strategic communications in support of Sun Life Canada’s business priorities? Are you an experienced Director of Corporate Communications who is passionate about telling stories internally and externally, creating engaging employee experiences and working collaboratively with stakeholders to deliver results? If the answer is ‘yes’, read more to see if this role could be a fit for you.

In addition to the skills below, we're looking for a passionate team player who is proactive, positive and proven in their ability to roll up their sleeves and play a leadership role on our broader Corporate Communications team supporting key company initiatives. This role reports into the AVP of Corporate Communications, Sun Life Canada.

What will you do?

  • Create and execute internal and external communications plans in support of strategic initiatives for the Sun Life Canada business. This leader will advance communications in support of the Sun Life Canada business strategy and priorities, manage Canada issues and reputation risk, and support cross-functional teams including Office of the President, Operations, and Client Experience Office.
  • Write and create engaging communications with a passion for telling compelling stories
  • Counsel senior leaders on communication issues and change priorities
  • Drive proactive and compelling media relations, social media, and manage reputational issues
  • Collaborate with communications teams across the enterprise to ensure alignment and prioritization with the employee experience top of mind.
  • Coach team members in their professional development
  • Fuel employee engagement by delivering strategic and visual internal communications tied to Sun Life's business priorities
  • Serve as a change agent for delivering new and interactive ways to communicate to employees
  • Solve day-to-day issues based on expertise and collaboration with others to find practical solutions
  • Own metrics and measurement of employee communications and media coverage

What do you need to succeed?

  • Experienced Communications leader with internal communications and media relations expertise
  • Strong story telling skills and an eye for graphic design to support the delivery of impactful communications campaigns
  • Self-starter with a proactive ability to initiate integrated communications plans, to own execution and measure results across multiple channels
  • Strong issues management skills to quickly analyze issues, understand business impacts and deliver communications to mitigate issues
  • Ability to advise and counsel senior executives and adapt to meet their business needs
  • A proven strategic ability to lead a team to plan, prioritize and collaborate with others to meet tight deadlines and deliver measurable results based on communications plans
  • Ability to manage and coach team members to help them grow and develop
  • Excellent interpersonal, leadership, negotiation and project management skills

Assets:

  • 10+ years of experience in communications, media relations
  • Bilingual (English, French)
  • Social media expertise and presence on LinkedIn, Twitter and other channels
  • Understanding of the financial, health and insurance business landscape
  • Graphic design experience

What's in it for you?

  • Great Place to Work® Certified for Most Trusted Executive Team in Canada – 2025, 2024 and 2023
  • Great Place to Work® Certified for Best Workplaces in Canada - 2025
  • Canada Order of Excellence for Mental Health at Work® certification from Excellence Canada. Sun Life is one of only four companies in Canada to ever receive this certification – 2024
  • Top Work Places® for Remote Work – Monster Canada - 2024
  • Great Place to Work® Certified for Best Workplaces in Canada – 2024 and 2022
  • Great Place to Work® Certified for Best Workplaces for Women in Canada - 2024
  • Flexible hybrid work model. #LI-Hybrid
  • Pension, stock and savings programs to help build and enhance your future financial security
  • Work and professional development that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
  • A friendly, collaborative and inclusive culture
  • Be part of our continuous improvement journey in developing the next greatest digital enterprise experience.
  • Competitive salary and bonus structure influenced by market range data
  • The opportunity to move along a variety of career paths with amazing networking potential

The Base Pay range is for the primary location for which the job is posted.  It may vary depending on the work location of the successful candidate or other factors.  In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance.  Certain sales focused roles have sales incentive plans based on individual or group sales results. 

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

105,000/105 000 - 180,000/180 000

Job Category:

Communications

Posting End Date:

20/04/2025

Average salary estimate

$142500 / YEARLY (est.)
min
max
$105000K
$180000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Corporate Communications, Sun Life Canada, SunLife

At Sun Life Canada, we believe that you are as unique as your background, experience, and point of view. As the Director of Corporate Communications, you’ll find an atmosphere that encourages, empowers, and inspires you to be your best self. In this role, you will engage with dynamic colleagues who are passionate about sharing knowledge, fostering creativity, and making a difference in the lives of our clients. Your mission will involve crafting compelling communication strategies that align with our business priorities, helping to tell our story both internally and externally. You'll be responsible for writing engaging content, counseling senior leaders on communication strategies, and driving proactive media relations. Collaboration is key, as you will work closely with various teams across the enterprise to ensure we deliver a top-notch employee experience. With your expertise and leadership skills, you'll coach team members in their professional development, fuel employee engagement through strategic communication, and manage potential reputational risks. If you're looking for a role that offers exciting challenges and a chance to make an impactful difference at Sun Life Canada, this might just be the perfect fit for you!

Frequently Asked Questions (FAQs) for Director, Corporate Communications, Sun Life Canada Role at SunLife
What are the responsibilities of the Director of Corporate Communications at Sun Life Canada?

The Director of Corporate Communications at Sun Life Canada is responsible for creating and executing communication plans that support the company's strategic initiatives. This includes managing internal and external communications, driving media relations, counseling senior leaders, and collaborating across teams to enhance employee engagement and manage reputational risks.

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What qualifications do you need to become the Director of Corporate Communications at Sun Life Canada?

To qualify for the Director of Corporate Communications role at Sun Life Canada, candidates typically require 10+ years of experience in communications and media relations. Strong storytelling abilities, excellent interpersonal and leadership skills, and expertise in managing issues and developing impactful communication campaigns are also essential.

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How does the Director of Corporate Communications at Sun Life Canada contribute to employee engagement?

The Director of Corporate Communications plays a vital role in fueling employee engagement at Sun Life Canada by delivering strategic internal communications that are aligned with the company's business priorities. By crafting engaging content and fostering communication that resonates with employees, this role enhances the overall employee experience.

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What is the work culture like for the Director of Corporate Communications at Sun Life Canada?

The work culture for the Director of Corporate Communications at Sun Life Canada is collaborative, inclusive, and focused on continuous improvement. Sun Life is recognized as a Great Place to Work, emphasizing a supportive environment that encourages professional development and values diversity among its workforce.

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What career prospects are available for the Director of Corporate Communications at Sun Life Canada?

As the Director of Corporate Communications at Sun Life Canada, you will have various career prospects, including the opportunity to move along various career paths within the organization. With a strong emphasis on networking potential and professional development, there are numerous avenues for growth in this role.

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Common Interview Questions for Director, Corporate Communications, Sun Life Canada
Can you describe your experience with media relations in your previous roles as a Director of Corporate Communications?

When answering this question, highlight specific media relations campaigns you led, the strategies you implemented, and the results achieved. Discuss your approach to building relationships with journalists and other media professionals.

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How do you prioritize competing communication initiatives at Sun Life Canada?

A good response would involve describing your process for assessing the strategic importance of each initiative and considering factors such as deadlines, audience impact, and resources available. Emphasize effective collaboration with stakeholders.

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What techniques do you employ to ensure your storytelling resonates with diverse audiences?

You should discuss your understanding of audience segmentation and the use of tailored messaging for different demographics. Provide examples of where you adapted your storytelling style and the positive outcomes that resulted.

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Describe a time when you faced a communication crisis and how you handled it.

Provide a detailed account of a specific crisis situation, what steps you took to address it, and the impact of your communications on the company's reputation. Highlight any lessons learned and improvements made after the event.

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How do you measure the success of your communications campaigns?

Discuss your methods for tracking and analyzing metrics, such as employee engagement surveys, media coverage, and social media analytics. Explain how you use data to refine future communication strategies.

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What role does visual communication play in your communication strategy at Sun Life Canada?

You could explain the importance of visual elements in enhancing message retention and engagement and give examples of visual campaigns you successfully implemented to drive communication objectives.

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How would you counsel senior leaders on communication priorities related to change management?

Discuss your approach to actively listening to senior leaders' concerns and providing tailored guidance that aligns with Sun Life's strategic goals. Mention practical strategies you've used to facilitate effective change communication.

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Can you give an example of how you've successfully enhanced employee engagement through strategic communications?

Highlight a specific initiative you led that resulted in increased employee engagement metrics, using quantitative data when possible to illustrate the positive impact of your communications.

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In your opinion, what are the key trends shaping corporate communications today?

Provide insights into current trends such as the rise of digital communication, the importance of transparency, and how organizations can adapt their messaging strategies to address evolving audience expectations.

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What do you believe is the biggest challenge facing corporate communications leaders today?

You can discuss challenges such as maintaining credibility in a rapidly changing media landscape and the necessity to manage misinformation effectively. Share your thoughts on how proactive communication can mitigate these challenges.

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DATE POSTED
April 12, 2025

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