Marketing Manager, Life Sciences - job 1 of 2

As a Marketing Manager at Tempus in Life Sciences, your responsibilities will include developing compelling storylines to effectively communicate the value of our solutions, leading multiple marketing initiatives simultaneously, creating engaging content across various channels, and managing projects from inception to completion. You will also measure campaign performance and ROI, supporting the overarching business strategies.

To be considered for the Marketing Manager position at Tempus in Life Sciences, you should have 4-6+ years of B2B marketing manager experience, exceptional written and verbal communication skills, and strong organizational abilities. Experience in performance marketing and account-based marketing campaigns is preferred but not mandatory.

The Marketing Manager at Tempus plays a pivotal role by executing marketing strategies that align with the company’s long-term vision, helping meet OKRs, and increasing the visibility of our life sciences solutions. Your efforts will directly support various business units, driving engagement and awareness among partners and customers.

In the Marketing Manager role at Tempus, you will be instrumental in spearheading multiple initiatives, including creating thought-leadership content, designing email campaigns, promoting product launches, and tracking performance metrics. Your creativity will be crucial in developing campaigns that leave a lasting impression.

The expected salary range for a Marketing Manager in Life Sciences at Tempus is between $90,000 and $130,000 USD, depending on your qualifications and experience. Tempus also offers a comprehensive benefits package, including incentive compensation, medical benefits, and more.

When answering this question, focus on specific B2B campaigns you’ve led, the strategies employed, and the results achieved. Highlight your ability to align marketing strategies with business objectives and showcase any innovative approaches you've taken.

Discuss the importance of key performance indicators (KPIs), such as lead generation, conversion rates, and ROI. Explain how you would set benchmarks before the campaign and analyze data post-campaign to assess effectiveness.

Share your approach to content creation, emphasizing audience research, crafting engaging narratives, and utilizing feedback to enhance messaging. Mention how you would tailor content for different channels such as social media, email newsletters, and the Tempus website.

Talk about your organizational skills and tools you use, such as project management software. Highlight your method for assessing project urgency and impact, and how you communicate with stakeholders to ensure alignment.

When asked this question, describe a specific ABM campaign, detailing your target accounts, the personalized strategies you employed, and the outcomes. Emphasize analytics that demonstrate the campaign's success.

Mention your commitment to continual learning through industry publications, webinars, and networking within the life sciences community. Talk about any specific sources you follow that help you stay ahead of trends.

Discuss your strategy for crafting an impactful launch plan, including audience segmentation, creating targeted messages, and choosing the right channels for distribution. Highlight the importance of post-launch analysis to learn from the experience.

Emphasize how creativity is crucial in differentiating campaigns in a competitive market. Share examples of how innovative ideas have led to increased engagement or higher conversion rates in previous campaigns you've run.

Share techniques you employ to manage time effectively, such as breaking down tasks into manageable segments, prioritizing urgency, and utilizing team resources. Highlight your communication skills in keeping everyone informed of timelines.

Express your passion for precision medicine and the impact it has on patient care. Talk about Tempus’ innovative approach in utilizing AI and how that aligns with your professional values and aspirations in marketing.