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User Acquisition Manager (Facebook - iGaming)

About the Role

We are seeking an experienced User Acquisition Manager to design, implement, and optimize end-to-end digital acquisition campaigns for a dynamic and fast-growing online gaming operator.

What sets us apart? Unlike typical UA roles in the gambling industry—where you’re juggling unstable ad accounts, fighting constant bans, and begging for dev resources—we offer something rare: a clean, compliant working environment on Facebook where you can focus purely on performance, creativity, and growth.

What You’ll Be Doing

  • Launch and scale Facebook acquisition campaigns without worrying about bans or instability.

  • Focus on ad performance and ROI instead of ad account micromanagement.

  • Collaborate with a top-tier in-house team of developers and designers to rapidly create high-converting landing pages, unique user flows, bonuses, and gamified mechanics.

  • Work alongside product, creative, and analytics teams to continuously test and optimize every step of the funnel.

  • Leverage proprietary tools for competitor analysis and in-depth data analytics to stay ahead of the curve.

  • Innovate and experiment with new acquisition ideas that can be instantly executed across the product and marketing stack.

Key Responsibilities

Strategic Planning & Execution: 

  • Develop and implement comprehensive user acquisition strategies from the ground up, based on competitor analysis and best practices.

Digital Asset Creation & Optimisation:

  • Lead the creation and optimisation of engaging Facebook ad creatives.

  • Design and refine landing pages / PWAs to maximise conversion rates.

Campaign Management & Analysis:

  • Execute and monitor Facebook Ads campaigns, focusing on key performance metrics such as CPA, ROI, LTV, and conversion rates.

  • Perform A/B testing on LP, PWAs, in order to improve conversion rate.

Cross-Department Coordination:

  • Collaborate with retention, product, and marketing teams to ensure all user acquisition efforts align with overall company goals

Budget Management:

  • Manage and optimise ad spend to scale campaigns effectively while maintaining cost-efficiency.

Qualifications

  • Minimum of 4 years of experience in digital marketing, user acquisition, or growth marketing within online gaming industry (Curacao or Anjouan License) 

  • Deep expertise in Facebook Ads management with a thorough understanding of the platform’s policies and best practices in online gaming.

  • Deep understand of the players behavior. 

  • Demonstrated ability in creating and optimize digital assets, including ad creatives, landing pages, and progressive web applications.

  • Strong analytical skills, with proficiency in tracking, analyzing, and reporting on key performance metrics.

  • Experience with A/B testing and campaign optimization techniques.

  • Excellent project management and communication skills, with a proven ability to work effectively in cross-functional teams.

  • A proactive, innovative mindset with a passion for data-driven decision-making.

  • Fluent/Native level of Russian/Ukrainian language is a bonus. 

Location

Our in-house team operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)

  • Critical Thinking Assessment (10 minutes)

  • Final Interview (60 minutes)

What We Offer

Join our team and enjoy a variety of amazing benefits! Check out just a few of the perks we offer below:

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. 

  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. 

  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. 

Excited about the opportunity? Apply today!

What You Should Know About User Acquisition Manager (Facebook - iGaming), WinLux Europe

Are you ready to take your career to the next level as a User Acquisition Manager? Join our exciting iGaming company, where we're redefining how user acquisition campaigns are run. You’ll be crafting and optimizing end-to-end digital campaigns specifically on Facebook without the hassle of unstable ad accounts or restrictive policies common in the industry. Imagine launching impactful campaigns while tapping into the creativity of a skilled team of developers and designers. You’ll have the autonomy to focus on performance, innovating new acquisition strategies in a clean and compliant working environment. Your responsibilities will include creating high-converting landing pages and unique user flows to drive engagement and optimize for better ROI. We care about results, and you'll be executing campaigns by digging deep into data analytics and A/B testing to continually refine strategies. With at least 4 years of experience in the digital marketing landscape, you will thrive in collaborating with different teams to achieve company goals. If you're passionate about data-driven decision-making and wish to work remotely with like-minded professionals across different time zones, this could be your perfect fit. We offer unlimited PTO, remote work flexibility, and the tools you need to succeed, including a company-provided MacBook. If you're up for a rewarding challenge, apply today and let’s grow together in the iGaming space!

Frequently Asked Questions (FAQs) for User Acquisition Manager (Facebook - iGaming) Role at WinLux Europe
What are the responsibilities of a User Acquisition Manager at our company?

As a User Acquisition Manager in our innovative iGaming company, you’ll design, implement, and optimize Facebook campaigns while collaborating with cross-functional teams. Your main duties will focus on strategic planning, digital asset optimization, campaign management, and budget control. You’ll also lead A/B testing initiatives to enhance conversion rates, ensuring your strategies align with our overall growth objectives.

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What qualifications are necessary for the User Acquisition Manager position?

To excel as a User Acquisition Manager at our company, you should have at least 4 years of experience in digital marketing, particularly in user acquisition within the iGaming sector. Familiarity with Facebook Ads and understanding players’ behavior is crucial, along with strong analytical skills and a talent for creating engaging digital content.

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How does our company support User Acquisition Managers in achieving their goals?

We provide a supportive environment where User Acquisition Managers can focus on performance rather than the usual headaches associated with ad management. With resources such as in-house developers, top-notch tools for analytics, and the freedom to innovate, your strategies can be executed efficiently, allowing you to achieve your user acquisition targets without unnecessary hurdles.

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What are the benefits of working as a User Acquisition Manager with us?

Joining our team as a User Acquisition Manager comes with fantastic benefits, including unlimited PTO, a remote work environment, and a company-provided MacBook to enhance your productivity. Plus, you’ll enjoy a flexible independent contractor agreement, allowing you to work autonomously while reaping the advantages of tax benefits and reduced employment obligations.

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Can you describe the ideal candidate for the User Acquisition Manager role?

The ideal User Acquisition Manager at our company is a proactive and innovative thinker with a deep understanding of digital marketing and player behavior in the iGaming arena. You'll need excellent project management skills and the ability to thrive in a collaborative environment, making data-driven decisions to optimize user acquisition strategies effectively.

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Common Interview Questions for User Acquisition Manager (Facebook - iGaming)
What experience do you have with Facebook Ads management?

Discuss your hands-on experience with Facebook Ads, highlighting specific campaigns you’ve managed. Focus on how you optimized ad performance, managed budgets, and what tools you used for analysis, ensuring you emphasize your understanding of platform policies.

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How do you approach creating high-converting landing pages?

Share your process for designing landing pages, including A/B testing methods you've successfully used. Talk about how you incorporate user behavior insights and marketing best practices, and how you measure their effectiveness to continually improve conversion rates.

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Can you give an example of a successful user acquisition strategy you implemented?

Be prepared to describe a detailed case study of a user acquisition campaign you’ve led. Outline your strategic planning, execution phases, the metrics tracked, and the overall results achieved, emphasizing any innovative ideas that contributed to its success.

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How do you stay updated on trends and changes in digital marketing within the iGaming industry?

Discuss the resources you use to keep abreast of industry trends, including online courses, webinars, industry-specific publications, and networking groups. Emphasize your proactive nature in applying new insights to your strategies.

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What tools do you prefer for tracking and analyzing campaign performance?

You should mention the analytics platforms you have experience using, such as Google Analytics, Facebook Insights, and any proprietary tools. Explain how you utilize these tools to inform your decisions and improve campaign results.

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Describe a time when you overcame a challenge in a user acquisition campaign.

Reflect on a specific instance where you faced a challenge, such as an underperforming ad or budget constraints, and describe the steps you took to analyze the problem, adapt your strategy, and turn the campaign around.

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How do you prioritize tasks in a fast-paced work environment?

Provide insight into your time management skills, perhaps discussing the tools you use (like project management software) and how you assess the urgency and impact of tasks to prioritize effectively.

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What metrics would you focus on for a user acquisition campaign?

Discuss the key performance indicators (KPIs) you deem crucial, such as CPA, ROI, LTV, and conversion rates. Explain how you'll track these metrics, the tools you would use, and how these metrics influence your strategies.

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What role does collaboration play in your approach to user acquisition?

Highlight the importance of cross-departmental collaboration in driving successful user acquisition efforts. Mention any experiences working with product, creative, and analytics teams to craft cohesive campaigns that align with broader company goals.

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Why are you passionate about user acquisition in the iGaming industry?

Share your genuine interest in the iGaming space and discuss what excites you about user acquisition in this sector, including the unique challenges and opportunities it presents. This will showcase your enthusiasm and commitment to the role.

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MATCH
VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
HQ LOCATION
No info
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 25, 2025

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