Retail Account Executive - job 1 of 4

As a Retail Account Executive at Toast, your main responsibilities include prospecting for new convenience stores, grocery stores, and bottle shops, building and nurturing those relationships, and signing them up for our innovative retail solutions. You will oversee the entire sales cycle from initial contact to closing the deal, conduct product demos tailored to each prospect's unique needs, and collaborate across various teams to ensure smooth delivery of our offerings.

To be a successful Retail Account Executive at Toast, you should possess an entrepreneurial mindset and be highly feedback-driven. Strong communication, organizational, and presentation skills are crucial. You should demonstrate a proven track record of exceeding sales goals, be comfortable in a fast-paced environment, and be self-motivated with a flexible approach to navigating ambiguity. Experience in retail operations is advantageous but not required.

In the Retail Account Executive position at Toast, you should be prepared for travel requirements that may reach 25% or more. This travel will primarily involve meetings with prospective clients within your assigned geographic territory, helping you establish connections and grow our brand presence in the retail sector.

As a Retail Account Executive at Toast, you will enjoy a competitive compensation package that includes a base salary and uncapped commission potential. Additionally, our benefits program supports a healthy lifestyle and includes various resources to meet your evolving needs, promoting a balanced work-life experience. You can find more information about our comprehensive benefits on our careers page.

Toast is deeply committed to diversity, equity, and inclusion, recognizing that our employees are our greatest asset. We foster an inclusive culture that respects and values the diverse backgrounds and experiences of our team members. By embedding these core principles into our workplace, we aim to create equitable opportunities that contribute to exceptional experiences for both our employees and customers.

When answering this question, outline a structured approach that emphasizes relationship-building, understanding clients' needs, and demonstrating value through tailored solutions. Discuss your experience with consultative selling, highlighting how you analyze a client's challenges and present Toast's offerings as the key to their success.

It’s important to convey resilience and a positive attitude when addressing rejection. Discuss how you view rejection as an opportunity to learn, refine your approach, and engage in continuous improvement. Providing a specific example of a time you turned a 'no' into a 'yes' can illustrate your tenacity.

Mention your familiarity and experience with CRM systems, particularly Salesforce, as well as any other tools you use for tracking leads, communicating with clients, and managing the sales pipeline. Emphasize the importance of organization and data-driven decision-making in your sales process.

Highlight your proactive approach to staying informed about the industry through market research, following competitor activities, and engaging in professional networks or industry events. This demonstrates your commitment to ongoing learning and your ability to adapt to changing market conditions.

Craft a narrative that illustrates your project management skills and your ability to coordinate different stakeholders. Detail how you identified the key decision-makers, navigated their concerns, and aligned your proposed solution perfectly with their needs over the course of the sales process.

Show your passion for helping businesses succeed and the satisfaction you derive from achieving sales milestones. You might also include personal goals, such as career progression or developing your skills, as secondary motivators that push you to excel.

Discuss your methods for building rapport and credibility, such as by actively listening to clients' needs, being transparent about what you can offer, and following through on commitments. Providing examples of how you built long-term client relationships will strengthen your answer.

Detail your skills in creating engaging presentations that cater to audience needs. Highlight your ability to showcase key features and benefits clearly and effectively, and share how you tailor these demos based on your client's specific requirements.

Illustrate this success with specific metrics and details about your strategy and the challenges you overcame. Emphasize the skills you employed, your work ethic, and your proactive approach that resulted in exceeding expectations.

Show your enthusiasm for the Toast mission and your vision for its future in the retail landscape. Discuss your strategic ideas on market penetration, partnership opportunities, and how your skills uniquely position you to drive growth and brand recognition.