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Senior Product Designer, Product Led Growth

Our focus is on building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. And because our technology is purpose-built for restaurants, by restaurant people, restaurants can trust that we’ll deliver on their needs for today while investing in experiences that will power their restaurant of the future. We build experiences that help make operating and growing a restaurant and delighting guests easier and scalable. It’s why tens of thousands of restaurant locations love Toast.

About The Roll*

Toast is seeking a Senior Product Designer to help spearhead the design strategy and execution for initiatives that directly impact user acquisition, engagement, and retention across our product suite. You will lead cross-functional teams for product led growth and pricing to develop compelling, data-informed user experiences that drive customer product growth. 

The right ingredients* (Requirements)

  • Lead Product-Led Growth Design: Drive the UX design vision for product-led growth initiatives, aligning design strategy with overall business objectives for growth and pricing to enhance customer acquisition, engagement, and retention across our suite of products.
  • Consumer-grade Design Execution: Create interactive prototypes, user flows, and pixel-perfect UI and marketing and branded assets that push the boundaries of digital experiences.. 
  • Cross-Functional Collaboration: Partner with Product Managers, Engineers, Marketers, and Data Analysts to define and execute design strategies and experiments that integrate seamlessly with product development cycles.
  • User Research & Testing: Conduct qualitative and quantitative user research, usability testing, and data analysis to uncover insights and validate design decisions that boost user experience and product growth.
  • Design System partner: Act as a key contributor to Toast’s design system (mobile and web). You will help define the system of components that enable other teams to participate in growth initiatives, ensuring consistency and scalability of the system. 
  • Stakeholder Communication: Clearly articulate design concepts, experiments and rationale to stakeholders, incorporating feedback and aligning solutions with strategic business goals.

Special Sauce* (Nonessential Skills/Nice to Haves)

  • Restaurant Passion: First hand experience and enthusiasm for the restaurant industry and designing impactful solutions for its unique challenges is something we highly value
  • AI-first: As a design team, we’re forward thinking. We bring an AI-first mentality as we design innovative experiences for our customers. Prior experience with this transformational technology is a huge plus.
  • Hybrid-work: Success in this role will likely require the ability to be close to our design, product and engineering leaders who are in Boston.

About You

You are a dynamic team player with proven impact in previous roles who is ready and willing to take on new challenges! You’re excited to join the remotely distributed group of product designers, user researchers, design ops leaders, and product managers that compose the Toast Design team. You embody the tenets that drive Toast’s Design practice: 

  1. You have a founder’s mentality: and exhibit ownership of outcomes over outputs. You own the quality and outcomes associated with your work, as well as additional areas your work touches.
  2. You lift others up: and recognize you don’t have to be a manager to engage and exhibit true leadership. You offer help and guidance across all different collaborators you work with.
  3. You drive action through influence: and appreciate that building trusting and productive relationships with those around you is integral to driving action. You build strong relationships to enact influence with all key stakeholders of the area of the business you work within.
  4. You build strong perspectives: and guide yourself and your teams to make good decisions quickly and often. You collaboratively make well informed decisions by synthesizing a wide variety of data sources.
  5. You raise the bar: and commit to continually improving the technical skills relevant to your role. You actively engage in your own learning and development and deeply internalize learnings and lessons from your project work.

Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

*Bread puns encouraged but not required

The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.
Pay Range
$133,000$213,000 USD

 

We are Toasters

Diversity, Equity, and Inclusion is Baked into our Recipe for Success.

At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.

The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.

Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Bready* to make a change? Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

Average salary estimate

$173000 / YEARLY (est.)
min
max
$133000K
$213000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Designer, Product Led Growth, Toast

At Toast, we're passionate about elevating the restaurant industry, and we need a talented Senior Product Designer, Product Led Growth to help drive our vision forward. Remote work offers you the flexibility to join our vibrant team, where your design skills can truly shine. You'll spearhead impactful design strategies that focus on user acquisition, engagement, and retention across our innovative product suite. This is your chance to collaborate with cross-functional teams, including Product Managers, Engineers, and Marketers, to create user experiences that not only delight customers but also boost restaurant growth. You’ll be crafting interactive prototypes and ensuring our branding is as compelling as the experiences we provide. Emphasizing user research and testing, you will gain insights that shape effective design decisions. And let’s not forget: you'll be a key contributor to Toast's design system, ensuring a consistent and scalable approach to design while clearly communicating your concepts to stakeholders. If you have a passion for the restaurant industry and an AI-first mentality, we’d love for you to bring your expertise to our design team, which thrives on collaboration and innovation. Join us in empowering restaurants to become their best selves, and let’s make a difference together at Toast!

Frequently Asked Questions (FAQs) for Senior Product Designer, Product Led Growth Role at Toast
What are the responsibilities of a Senior Product Designer at Toast?

As a Senior Product Designer at Toast, your responsibilities will include leading product-led growth initiatives, creating interactive prototypes, conducting user research, and collaborating with various teams to align design with business objectives. You’ll focus on enhancing user acquisition, engagement, and retention across our product suite, ensuring that designs are not only functional but also delight our users.

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What qualifications do I need to apply for the Senior Product Designer position at Toast?

To apply for the Senior Product Designer role at Toast, you should possess extensive experience in UX design, evidence of previous impact in product-led growth, and a passion for the restaurant industry. Skills in user research, design execution, and proficiency in design systems are highly valued. Familiarity with AI technologies can be an added advantage.

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How does Toast ensure collaboration among cross-functional teams for the Senior Product Designer role?

At Toast, collaboration is key. As a Senior Product Designer, you’ll partner closely with Product Managers, Engineers, and Data Analysts. This teamwork ensures that design strategies align seamlessly with product development cycles, leading to effective solutions that drive business growth while enhancing user experiences.

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What is the design philosophy at Toast for the Senior Product Designer role?

The design philosophy at Toast is centered around empathy and innovation. As a Senior Product Designer, you’re expected to conduct thorough user research and usability testing. This means creating designs that not only meet user needs but also align with strategic business goals, thus fostering a user-centric approach to product growth.

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What benefits can a Senior Product Designer expect at Toast?

As a Senior Product Designer at Toast, you're not just part of a team; you’re part of a company that values its employees. Benefits include competitive compensation, an array of health and wellness programs, and flexible work arrangements to support a healthy work-life balance. Additionally, Toast is committed to diversity, equity, and inclusion, ensuring a supportive environment for all employees.

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Common Interview Questions for Senior Product Designer, Product Led Growth
Can you describe your design process as a Senior Product Designer?

When describing your design process in an interview, focus on how you begin with user research to identify pain points, followed by ideation, prototyping, and testing. Highlight how collaboration with cross-functional teams influences your approach and leads to design solutions that are aligned with business goals.

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How do you handle feedback from stakeholders on your design work?

Share how feedback is an essential part of your design process. Discuss your methods of incorporating feedback, how you maintain open communication with stakeholders, and your enthusiasm for iterating on designs based on input to achieve the best possible outcome.

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Describe a project where you successfully drove product-led growth.

Provide a specific example where you implemented a design that led to an increase in user engagement or acquisition. Outline the research, design decisions, and collaborative efforts that contributed to this success, emphasizing measurable outcomes.

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What experience do you have with user research and usability testing?

Talk about specific user research methods you've used, such as surveys, interviews, or A/B testing. Highlight a particular usability testing experience and how the insights gained informed your design decisions, ultimately enhancing user experience.

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How do you ensure your designs are scalable and maintainable?

Discuss your approach to establishing design systems that ensure consistency. Explain how you collaborate with teams to develop reusable components and templates, which facilitate scalability and ease of maintenance across the product suite.

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Can you provide an example of how you used data to inform your design decisions?

Illustrate a scenario where you utilized analytics or user feedback to drive design choices. Explain how these insights were leveraged to solve a specific problem or improve a design feature, leading to better engagement or user satisfaction.

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What challenges have you faced in your design career, and how did you overcome them?

Be honest about a particular challenge, whether it's meeting tight deadlines or navigating disagreements with team members. Illustrate your problem-solving skills and adaptability, sharing the strategies you employed to find effective solutions.

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How do you stay current with design trends and technologies?

Explain your commitment to continuous learning through resources like webinars, design communities, or workshops. Mention any relevant industry trends that excite you and how you envision incorporating them into your design process for products at Toast.

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What impact do you believe design has on user retention?

Discuss the critical relationship between effective design and user retention. Highlight how thoughtful, user-centric design can create positive first impressions, foster loyalty, and enhance overall user satisfaction, ultimately contributing to a product's long-term success.

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Why do you want to work for Toast as a Senior Product Designer?

Share your passion for the restaurant industry and how you resonate with Toast's mission. Express your enthusiasm for joining a collaborative, innovative team that values diversity and strives to make a tangible difference in the lives of restaurant owners and guests alike.

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March 25, 2025

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