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Marketing Operations Manager

Marketing Operations Manager

Who we are:

Vic.ai was founded in 2017, with a bold vision of revolutionizing the way companies execute accounting and finance. With our recently closed Series C funding round (backed by our partners; Costanoa Ventures, Cowboy Ventures, GGV Capital, and ICONIQ Capital), we are excited for the continued growth of our team and continuing to offer our customers even greater value across their entire business.  

With world-class AI technology already generating massive ROI for thousands of Vic.ai customers around the globe, we know this is only the beginning. We envision a near future when AI technology will handle over 90% of cost transaction processing on behalf of finance teams. Vic.ai is an international remote-first company that is dedicated to supporting our employees' journey.

We invite you to check out our blog posts over the past year! Follow this link to our site. 

Marketing Operations Manager

We are searching for an organized and results-driven Marketing Operations Manager to optimize our marketing technology, data, and processes. This role is vital for ensuring seamless execution of campaigns and supporting the team in achieving strategic goals. This is a remote position with frequent travel to our Miami office for collaborative sessions, strategic planning, and campaign rollouts.

What you’ll do:

  • Marketing Technology & Systems: Manage and optimize marketing automation tools, CRM systems, and analytics platforms to enhance efficiency and effectiveness.

  • Campaign Execution: Lead the execution of both digital and offline marketing campaigns, ensuring they align with strategic goals and are delivered on schedule.

  • Data & Analytics: Track, measure, and analyze key campaign performance metrics, customer engagement, and pipeline contributions to provide actionable insights.

  • Lead Management: Collaborate with sales and marketing teams to refine lead generation, enrichment, and nurturing strategies, ensuring efficient hand-off processes.

  • Process Optimization: Identify and implement improvements to enhance operational workflow and marketing effectiveness.

  • Reporting & Dashboards: Create and manage comprehensive reports and dashboards to inform stakeholders of campaign performance and strategic impact.

  • Cross-functional Collaboration: Work closely with product, sales, and finance teams to align on campaign objectives, customer insights, and go-to-market strategies.

What you'll need:

  • Experience: 3-5 years in marketing operations or a similar role within a B2B SaaS or tech environment, preferably in a startup or innovative AI sector.

  • Technical Skills: Expertise in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). Strong understanding of data analysis and reporting.

  • Analytical Mindset: Ability to analyze complex data, identify trends, and drive data-based decision-making.

  • Project Management: Excellent organizational skills with the capability to manage multiple projects and deadlines effectively.

What you’ll get in return:

Vic.ai is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related 

medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. At Vic.ai, we value humility and authenticity and we encourage our employees to bring their original, best selves to work.

As a team member, you will receive:

  • Competitive salary and stock options

  • 401K with an employer match

  • Health/vision/dental (including 2 health insurance coverage options that are 100% free for the employee AND family)

  • Monthly Wellness stipend 

  • CitiBike membership

  • Generous maternity and paternity leave

  • The opportunity to work remotely, including a stipend for your home workstation setup

  • Monthly allowance for Office Space (We Work or similar)

  • Virtual team-building events & awesome swag 

  • People-focused culture

  • Generous vacation time, family and travel-friendly environment

  • Work alongside an enthusiastic, collegial, and driven team in a highly meritocratic environment 

  • Vic.ai also offers in-person retreats to employees. We love connecting in person as a remote-first company. 

Check out all the fun we are having @vicdotai on our Instagram page. Also, don’t forget to follow us on LinkedIn to stay up to date on our AI technology and new career opportunities.

The base annual salary range for this position is specific to the United States and ranges from $85,000 - $130,000. The actual annual salary paid for this position will be based on several factors, including but not limited to: internal equity, skills, prior experiences, work location, training, company needs, and current market demands. The annual salary range for this position is subject to change and may be adjusted in the future. This position may also be eligible for salary increases, bonuses, equity awards, and benefits.

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CEO of Vic.ai
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Alexander Hagerup
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Average salary estimate

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$85000K
$130000K

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What You Should Know About Marketing Operations Manager, Vic.ai

Join Vic.ai as a Marketing Operations Manager and play a crucial role in revolutionizing the finance and accounting industry through innovative AI technology. Founded in 2017, Vic.ai has rapidly grown, recently closing a successful Series C funding round with support from top investors like Costanoa Ventures and Cowboy Ventures. This remote position, requiring occasional travel to our Miami office, is ideal for someone organized and results-driven, ready to optimize marketing technology, data, and processes. You'll take charge of managing marketing automation tools and CRM systems, ensuring campaigns are executed efficiently while meeting strategic goals. Emphasizing data-driven decision-making, you’ll analyze performance metrics to provide actionable insights that drive engagement and pipeline contributions. The role also demands collaboration with sales and marketing teams to refine lead management strategies, enhancing workflow for better operational efficiency. You’ll have the chance to produce comprehensive reports and dashboards, sharing key insights across departments. At Vic.ai, we value a diverse team grounded in humility and authenticity, and we're proud to foster a people-focused culture. With competitive salary options ranging from $85,000 to $130,000, plus benefits like generous health coverage and wellness stipends, you’ll thrive both professionally and personally. If you’re excited to join an enthusiastic, driven team that values innovation and collaboration, this could be your chance to shine. Don’t miss it!

Frequently Asked Questions (FAQs) for Marketing Operations Manager Role at Vic.ai
What are the key responsibilities of the Marketing Operations Manager at Vic.ai?

The Marketing Operations Manager at Vic.ai oversees the optimization of marketing technologies and processes crucial for executing campaigns and achieving strategic goals. This role involves managing automation tools, analyzing campaign performance metrics, and collaborating with various teams to refine lead management strategies.

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What qualifications does a Marketing Operations Manager need at Vic.ai?

Candidates for the Marketing Operations Manager position at Vic.ai should possess 3-5 years of experience in marketing operations or similar roles within B2B SaaS or tech environments. Proficiency in marketing automation tools like HubSpot and CRM systems like Salesforce is essential, alongside a strong analytical mindset and excellent project management skills.

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What kind of company culture can one expect at Vic.ai?

Vic.ai fosters a people-focused culture that values diversity, humility, and authenticity. As an Equal Employment Opportunity employer, Vic.ai is dedicated to building a team representing various backgrounds, allowing employees to shine by bringing their true selves to work while enjoying work-life balance through generous leave policies and team-building events.

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What benefits are provided for the Marketing Operations Manager at Vic.ai?

The Marketing Operations Manager at Vic.ai will enjoy competitive salaries, 401K matching, comprehensive health coverage, and wellness stipends. Additionally, the company offers generous parental leave, remote work allowances, and in-person team retreats to foster connection among the remote workforce.

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How does the Marketing Operations Manager contribute to campaign performance at Vic.ai?

The Marketing Operations Manager significantly impacts campaign performance at Vic.ai by analyzing performance data and providing actionable insights that improve customer engagement. They lead the execution of campaigns, ensuring alignment with strategic goals and optimizing workflows for better efficiency.

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Common Interview Questions for Marketing Operations Manager
Can you describe your experience with marketing automation tools as a Marketing Operations Manager?

In answering this question, detail your familiarity with specific tools like HubSpot or Marketo, providing examples of how you've utilized them to enhance campaign efficiency and effectiveness. Mention how you’ve tracked metrics or improved lead management processes.

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How do you ensure alignment between marketing operations and sales teams?

For this question, highlight your collaboration strategies with sales teams, perhaps discussing regular meetings or shared performance metrics, and how these strategies lead to successful lead management and nurturing initiatives.

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What strategies do you employ for optimizing marketing processes?

Discuss your approach to identifying bottlenecks in current processes, such as using analytics to inform decisions. Provide examples of any specific initiatives you've led that resulted in improved efficiency or effectiveness.

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How do you track and analyze campaign performance metrics?

Explain your methods for tracking performance metrics, emphasizing the tools and dashboards you've utilized. Describe how you've used these insights to drive data-based decision-making and adjust strategies in real time.

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Can you discuss a successful marketing campaign you managed from start to finish?

Share a detailed account of a marketing campaign, outlining your role in its planning, execution, and analysis. Highlight the outcomes achieved, focusing on metrics such as engagement and lead conversion.

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What do you see as the biggest challenges in marketing operations today?

In response, consider discussing challenges such as keeping up with rapid technological changes or ensuring cross-department coordination. Explain how you would approach these challenges with innovative solutions.

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How do you prioritize tasks and projects in your role?

Illustrate your task prioritization techniques, such as using project management tools or frameworks like the Eisenhower Matrix to manage multiple projects effectively while meeting deadlines.

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How do you approach data analysis in marketing campaigns?

Discuss your analytical mindset and the processes you use to transform raw data into actionable insights. Include how you spot trends and how these insights have informed campaign strategies.

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In what ways do you keep up with marketing trends and technology?

Mention resources like industry blogs, webinars, or networking events you engage with. Emphasize the importance of continuous learning to maintain a competitive edge in the ever-evolving field of marketing.

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Why do you want to work as a Marketing Operations Manager at Vic.ai?

Reflect on Vic.ai's innovative vision and culture in your answer, citing specific elements of their mission or values that resonate with you. Show how your background aligns with these values and how you can contribute to their objectives.

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Vic.ai is the AI (Artificial Intelligence) Platform for Accounting Productivity. Vic.ai’s machine learning technology has been trained on over 200 million live accounting documents and transactions. Already surpassing human-level accuracy for many...

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Full-time, remote
DATE POSTED
March 21, 2025

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