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Performance Marketing Manager

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Big Potato Games - Performance Marketing Manager - Creative Specialist

The Role
Be creative. Drive growth. Make an impact.

As a key player in our fastest-growing market, the Performance Marketing Manager will specialise in creative performance. You will be at the forefront of driving customer acquisition through advertising creativity. This role is all about combining strategic thinking with creative excellence to fuel our North American campaigns and drive market share growth.

You'll collaborate closely with designers and creative teams to develop high-impact content that captivates audiences and drives profitable results. With a balance of creative vision and analytical expertise, you'll not only craft compelling campaigns but also track performance, optimize strategies, and refine our approach through data-driven insights.

Success in this role requires strong teamwork and communication, as you’ll work cross-functionally with our marketing, creative, and e-commerce teams to shape the future of Big Potato’s presence in the USA. If you're passionate about blending creativity with performance, we want you on our team!

Responsibilities include:

Collaborating with the creative and social team to ensure creative excellence for everything we run on paid social and Amazon. This includes the development of UGC, high production video, animation and still assets
Developing clear reporting of performance, to establish a feedback loop that allows everyone to improve over time

Working with the Performance Marketing Director to manage North American campaigns, especially over peak periods in Q4

Staying at the forefront of creative trends and execution, to surprise viewers and cut through the mass of content in a competitive industry
Supporting optimizing Amazon and Shopify listings, by working with our conversion rate specialist

About Big Potato:

Big Potato Games is a company that's as versatile as its vegetable namesake. We turn our hands to everything from quiz games to party games, kids games to toys.

Set up in London by three mates, Big Potato is a fast-growing and award-winning board games company. We create, design and sell family-friendly party games that are easy-to-learn, quick to play, and hard to put down. Now in over 50 countries, we make best-selling games whilst looking after people and the planet. Don’t trust us, trust our B Corp Certification

At least 3 years of experience working with creatives
At least 1 year of managing performance marketing campaigns
Ability to think creatively and differently
Knowledge of basic statistics preferable

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Work From Home
4 day week

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Performance Marketing Manager, Big Potato

Are you a creative mind with a knack for performance? Big Potato Games is on the lookout for a Performance Marketing Manager who thrives on driving growth and making an impact! In this exciting role, you'll be at the helm of our North American campaigns, focusing on customer acquisition through advertising creativity. If you enjoy collaborating with designers and creative teams to build engaging content that captivates audiences, then this position is tailor-made for you. We're all about combining strategic thinking with creative excellence, so you'll be crafting campaigns that not only resonate but also deliver profitable results. With your analytical skills, you'll monitor performance and refine strategies based on data-driven insights. As part of the team, strong communication and teamwork skills are vital, as you'll be working closely with marketing and e-commerce teams, sharing the common goal of enhancing Big Potato's presence in the USA. Big Potato Games values versatility – just like our board games! We’ve been crafting fun, family-oriented games since we were founded by three friends in London, and with our products making waves in over 50 countries, your creative contributions will help us continue to thrive! If you’re passionate about blending creativity and performance, and you've got at least three years working with creatives and one year managing performance marketing campaigns, come join us and be a part of something special!

Frequently Asked Questions (FAQs) for Performance Marketing Manager Role at Big Potato

What are the responsibilities of a Performance Marketing Manager at Big Potato Games?

As a Performance Marketing Manager at Big Potato Games, your responsibilities include collaborating with creative teams to develop impactful content for paid social campaigns and Amazon, reporting on campaign performance to enable continuous improvement, managing North American campaigns particularly during peak periods, and staying updated on creative trends to effectively capture audience attention.