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Manager, Social Creative - job 11 of 19

The Manager, Social Creative is part of the Global Content Strategy, Development & Distribution team. This individual will be part of a global team responsible for developing and scaling best-in-class social content on behalf of Visa’s marketing positioning and voice.

 

This individual will combine a design background with deep understanding of social formats and creative storytelling to develop social-first content that aligns with brand and business objectives. This person should have passion and experience in:

  • Concepting and designing “made for social” creative assets for priority social platforms, including TikTok, Instagram, YouTube, and X.

  • Designing social posts across a wide range of creative styles– from photography to social graphics to in-platform formats (ex: Instagram Stories) – that grab attention in crowded social moments.

  • Partnering with Social Creatives and Social Strategists to dream up and design reactive and always-on content at the intersection of on-trend and on-brand.

  • Moving from initial concept to published content at the speed of social for both high-budget and quick-turn projects.

  • Using knowledge of the creator and content landscape – particularly across Sports, Music, and Travel – to design social assets for maximum engagement and relevance.

 

Essential Functions:

  • Design and concept social content that breaks through on priority platforms, including TikTok, Instagram, YouTube, and X.

  • Develop social assets with compelling storylines and clear visual hooks that align with best practices and trends.

  • Design thumbnail images and write titles/descriptions that command attention.

  • Set and model high creative standards, leading through example and inspiring partnership and learning across cross-functional and regional teams.

  • Combine content creation best practices, social platform nuances, and cultural trends into strategic recommendations and creative territories.

  • Partner with a team of Creative, Strategy, Editorial, and Community specialists to translate priority brand campaigns and sponsorships into social-first experiences and extensions.

  • Mine, track, and identify trends from the Visa community that can inform future strategies, franchises and campaigns.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Manager, Social Creative, Visa

As the Manager, Social Creative at Visa in San Francisco, you’ll play a crucial role in our Global Content Strategy, Development & Distribution team. Your primary goal is to craft and scale exceptional social content that reflects Visa’s marketing voice and brand objectives. If you’re passionate about creative storytelling and have a design background, this position is perfect for you! You will create engaging, social-first content tailored for popular platforms like TikTok, Instagram, YouTube, and X, focusing on all types of creative styles—from photography to eye-catching graphics. You’ll collaborate with Social Creatives and Strategists to generate timely content that resonates with current trends while aligning with our brand ethos. This exciting role will have you moving quickly from concept to published content, whether it's a high-budget project or something that needs a rapid turnaround. Additionally, your insights into the creator landscape in industries like Sports, Music, and Travel will help us design compelling social assets that maximize audience engagement. In this hybrid position, you’ll set high creative standards while inspiring collaboration across teams to transform priority brand campaigns into captivating social experiences. Join us at Visa and be part of a forward-thinking team that prioritizes creativity, innovation, and community engagement—all while making a difference in the world of social media!

Frequently Asked Questions (FAQs) for Manager, Social Creative Role at Visa
What are the responsibilities of a Manager, Social Creative at Visa?

The Manager, Social Creative at Visa is responsible for designing and conceptualizing social content for platforms like TikTok, Instagram, YouTube, and X. This role involves developing engaging social assets with attention-grabbing storylines and visuals, partnering with various teams to translate brand campaigns into social-first experiences, and leading creative projects from concept to execution while maintaining high standards.

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What qualifications does Visa look for in a Manager, Social Creative?

Visa seeks a Manager, Social Creative who combines a strong design background with knowledge of social media trends and platform nuances. Experience in creating social media content tailored to specific audiences, understanding of cultural trends, and the ability to work collaboratively across teams are key qualifications for this role.

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What skills are essential for success as a Manager, Social Creative at Visa?

To succeed as a Manager, Social Creative at Visa, essential skills include creative storytelling, graphic design expertise, and familiarity with various social media platforms. Additionally, strong communication and collaboration skills are vital, as this role requires working with diverse teams to develop innovative social content that aligns with brand strategies.

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How does the Manager, Social Creative at Visa contribute to brand campaigns?

At Visa, the Manager, Social Creative contributes to brand campaigns by transforming traditional marketing concepts into engaging social media content. This involves developing creative strategies that resonate with target audiences, leveraging platform-specific best practices, and ensuring alignment with Visa’s overall marketing positioning and voice.

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What platforms will the Manager, Social Creative work with at Visa?

The Manager, Social Creative at Visa will focus on essential social platforms including TikTok, Instagram, YouTube, and X. This individual will be responsible for creating innovative and engaging content tailored to the unique formats and audience preferences of each platform, driving brand engagement and visibility.

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Common Interview Questions for Manager, Social Creative
Can you describe your experience with creating social media content?

When answering, focus on specific examples of social media projects you've worked on, detailing your role in concept development, design, and execution. Highlight platforms you've used and the strategies that led to successful engagement and reach.

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How do you stay updated with the latest social media trends?

Explain your methods for staying informed, such as following industry blogs, engaging with thought leaders, or participating in professional groups. Emphasize your proactive approach to integrating new trends into your content strategies.

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What is your design process for creating social media posts?

Outline your design process, from brainstorming ideas and researching trends to creating drafts and refining them based on feedback. Highlight any specific tools or software that you use to help streamline your workflow.

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How would you handle tight deadlines for social media campaigns?

Discuss your time management skills and ability to prioritize tasks. Provide an example of a past experience where you successfully met a tight deadline and the strategies you employed to ensure quality output.

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What type of content do you think performs best on TikTok?

Highlight your understanding of TikTok’s unique characteristics, such as short-form videos and trends. Offer insights into engaging formats, storytelling techniques, and how to leverage popular trends for brand visibility.

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Can you give an example of a successful social media campaign you led?

When answering, recount a specific campaign, detailing your goals, strategies, and results. Emphasize metrics such as engagement rates or audience growth, underlining what made the campaign successful.

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How do you measure the success of your social media content?

Discuss the metrics you consider important, such as engagement rates, reach, and conversion rates. Explain how you analyze this data to inform future content strategies and improve overall performance.

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Describe a time when you had to collaborate with cross-functional teams.

Share a specific example, mentioning the teams involved and your role in ensuring effective collaboration. Discuss the strategies you used to foster communication and align goals across different functions.

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What role does audience feedback play in your content creation?

Explain how you incorporate audience feedback into your creative process. Mention any specific methods you utilize to gather insights and how this feedback informs your content enhancements.

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What do you think is the biggest challenge facing social media marketers today?

Discuss current challenges in social media, such as rapidly changing algorithms or audience engagement. Offer your thoughts on adapting strategies to maintain effectiveness and drive results amidst these challenges.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

11335 jobs
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Full-time, hybrid
DATE POSTED
April 3, 2025

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